Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Download or read book Employer Branding How to make your company an attractive employer written by Claudia Sack and published by GRIN Verlag. This book was released on 2022-04-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2008 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, WiSo-Führungskräfte-Akademie Nürnberg (WFA), language: English, abstract: This paper offers a guideline for implementation in business practice. With regard to medium-sized companies, I will focus on the building blocks and success factors of sustainable strategy development. In my further approach, I will first clarify the term employer branding, distinguish it from other terms and introduce it with the help of a recognized definition. In a second step, I will explain the goals and areas of impact of employer branding as well as the associated positive benefits. In the following chapter, I will then explain how to proceed with systematic planning and implementation and what should be taken into account. From this, I will once again highlight and deepen the most important factors critical to success. Finally, based on summarizing considerations, I will give an outlook on the importance of the topic for personnel development. This project work answers the following questions: 1. why employer branding? -> reason and objective 2. what is employer branding? -> conceptual delimitation and definition 3. what does employer branding want? -> Goals and impact dimensions 4. how to proceed with employer branding? -> Strategy development and implementation 5. what are success factors for implementation? -> factors critical to success 6. what can be concluded? -> Summary and outlook

Download or read book Employer Branding Marketing the company as an attractive employer written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08-13 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Leadership and Human Resources - Employer Branding, grade: 1,7, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments for fighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company’s efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company’s future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-02-21 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Download or read book Employer Brand Management written by Richard Mosley and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience

Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Download or read book Give Get Employer Branding Repel the Many and Compel the Few with Impact Purpose and Belonging written by Bryan Adams and published by Houndstooth Press. This book was released on 2020-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2005-11-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Download or read book Sustainable Employer Branding written by Anders Parment and published by . This book was released on 2009-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great employees -- and strategies to attract, keep and recruit the right talent for the organisation -- will be a defining characteristic of the competitive landscape in years to come. To build a sustainable employer brand, attention must be paid to the mechanisms that create an attractive workplace, regardless of the state of the economy. The need for recruitment may vary over time, but the employer brand can never be neglected. Like a consumer brand, the employer brand can only be built on the foundations of a long-term strategy. Moreover, consumer and employer brands overlap both in peoples expectations and in the signals that the organisation sends to the market. This book pinpoints a number of topics that organisations need to consider to be able to stay competitive in the future. Based on multinational research and experience, Anders Parment and Anna Dyhre give you the background, models and tools necessary to develop a strong, consistent and sustainable employer brand. Employer Branding emphasises the need for taking the employment function very seriously -- regardless of whether its a highly ranked organisation or an organisation with a weak consumer brand, poor location, and a high percentage of short-term hires. Every employer has an employer brand no matter of size, location or structure, but many organisations lack a strategy to deal with employer branding. Employer branding has a number of positive influences on an organisation's brand profile, attractiveness and viability. This book sets out clearly and concisely the sort of organisational policies and employer practices that must be in place in order to create a good workplace for employees, and to ensure that the right people will want to join and stay with the organisation. Employees may not be our employees forever, but they might become ours forever, provided we have a strategy to manage alumni relationships. Alumnis are ambassadors of our brand and our values -- also after they finished working for our organisation.

Download or read book Understanding Attractive Work in a Globalized World written by Urmi Nanda Biswas and published by Springer. This book was released on 2017-11-27 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses organizational values and their implications for perceived attractiveness and effectiveness of the workplace through cross-cultural research in India and Sweden. The authors provide information on how organizational values are conceptualized, presented and perceived by manager-level employees through cases from manufacturing, information technology (IT), healthcare, and education sectors in a developing and fast-growing economy like India versus a developed and stabilized economy like Sweden. Comparative results from these two very different countries provide knowledge that can be applied to make the workplace attractive in the context of globalized business processes. The authors present corporate social responsibility (CSR) and equal opportunities for men and women in the organization (EO) as important values in making the workplace attractive, where attractiveness is conceived in terms of organizational commitment and employees’ intention to leave. The two selected values are particularly important as India is the first country in the world to come up with a mandatory CSR law, whereas Sweden has a long history of CSR and EO. The book demonstrates how work organizations in both countries are promoting these values to meet the challenges of attraction and retention of employees. The findings in this book are based on data gathered from various sources and sample groups in India and Sweden. The book generates insight and valuable information for researchers of organizational psychology, human resource management, cross-cultural management, as well as for work managers and HR professionals.

Download or read book Brand From the Inside written by Elizabeth Sartain and published by John Wiley & Sons. This book was released on 2008-06-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Download or read book LinkedIn For Dummies written by Joel Elad and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you're LinkedIn, you're part of the largest online network of professionals in the world! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

Download or read book Handbook of Research On Entrepreneurship written by Alain Fayolle and published by Edward Elgar Publishing. This book was released on 2014-05-30 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable Handbook offers a fresh look at entrepreneurship research, addressing what we already know, and what we still need to know, in the field. Over the course of 17 chapters, a collaboration of 24 highly-regarded researchers, expe