Download or read book Empire of Direct Mail written by Takahito Moriyama and published by University Press of Kansas. This book was released on 2022-08-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology. The story centers on Richard Viguerie, a pioneer of political direct mail who was known as the “Funding Father” of the conservative movement. His consulting firm established a database of conservative prospects and mailed millions of unsolicited letters. By the 1970s, Viguerie emerged as the central fundraiser in conservative politics, financing right-wing organizations and politicians such as George Wallace, Jesse Helms, and Ronald Reagan. Moriyama shows that the rise of right-wing direct mail communication in the postwar years coincided with a new strategy: the use of this new technology to stoke negative emotions, such as fury and fear, among the letter recipients. In the period of broadcasting, conservative fundraisers established the new approach of targeting individual voters and promoting negative emotions to win elections. Before Rush Limbaugh’s talk show, Fox News, Twitter, and Cambridge Analytica, conservatives used direct mail to spread messages of anxiety and anger to raise funds and mobilize the grassroots. Through extensive archival research of fundraising activities in the conservative movement and key elections from 1950 to 1980, Empire of Direct Mail offers a political history of the role played by communications technology in the development of modern US conservatism.
Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Download or read book How Direct Mail is Planned written by Direct Mail Advertising Association and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Short Course on Direct Mail written by Ralph Bartholomew and published by . This book was released on 1928 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1987 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postage written by and published by . This book was released on 1927 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Mail for Dummies written by Richard Goldsmith and published by For Dummies. This book was released on 2000 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover money-saving postage strategies Twelve steps to direct mail success! Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably. Discover how to: Develop your direct mail game plan Write copy that sells Design an attractive mail-order piece Choose your paper and ink Understand printing presses Measure your results The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and fun Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily(TM) e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
Download or read book Direct Marketing written by and published by . This book was released on 1985 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mailing List Strategies written by Rose Harper and published by McGraw-Hill Companies. This book was released on 1986-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics of privacy, and cost analysis, and describes techniques for selecting productive mailing lists
Download or read book Million Dollar Mailings written by Denison Hatch and published by Rowman & Littlefield. This book was released on 2023-05-01 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Download or read book The American Printer written by and published by . This book was released on 1925 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Mail in the Digital Age written by Lin Grensing-Pophal and published by Self-Counsel Press. This book was released on 2012-10-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.
Download or read book Planning and Creating Better Direct Mail written by John D. Yeck and published by . This book was released on 1961 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Secrets of Effective Direct Mail written by John Frazer-Robinson and published by McGraw-Hill Companies. This book was released on 1989-01-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt:
