Download or read book Emoti coms written by Xavier Quattrocchi-Oubradous and published by Harriman House Limited. This book was released on 2011-04 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time. Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement. A share of heart, not a split-second of attention, must now be the goal of all marketers. Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world. A fascinating and provocative read for all marketing and communications professionals.
Download or read book Emoti Coms written by Xavier Quattrocchi-Oubradous and published by Harriman House Limited. This book was released on 2011 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.
Download or read book Calling All Emojis written by and published by Simon Spotlight. This book was released on 2017-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to unlock the secrets hidden inside your smartphone? Find out what's app in this novelty joke book based on The Emoji Movie! The Emoji Movie pops into theaters on July 28, 2017! Knock-knock! Who’s there? It’s Gene, Jailbreak, Hi-5, and Poop, and they’ve got the 411 on smartphone fun. Their tips on friendship, instructions on texting, and hilarious, Emoji studded jokes are perfect for fans of the film or anyone with a funny bone. This guide features pull-tab Emoji translators throughout and a fun Emoji wheel on the cover so readers can express themselves—just like Gene! The Emoji Movie © 2017 Sony Pictures Animation Inc. All Rights Reserved. emoji® is a registered trademark of emoji company GmbH used under license
Download or read book Emoji Speak written by Jieun Kiaer and published by Bloomsbury Publishing. This book was released on 2023-05-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an in-depth discussion of emoji use in a global context, this volume presents the use of emoji as a hugely important facet of computer-mediated communication, leading author Jieun Kiaer to coin the term 'emoji speak'. Exploring why and how emojis are born, and the different ways in which people use them, this book highlights the diversity of emoji speak. Presenting the results of empirical investigations with participants of British, Belgian, Chinese, French, Japanese, Jordanian, Korean, Singaporean, and Spanish backgrounds, it raises important questions around the complexity of emoji use. Though emojis have become ubiquitous, their interpretation can be more challenging. What is humorous in one region, for example, might be considered inappropriate or insulting in another. Whilst emoji use can speed up our communication, we might also question whether they convey our emotions sufficiently. Moreover, far from belonging to the youth, people of all ages now use emoji speak, prompting Kiaer to consider the future of our communication in an increasingly digital world.
Download or read book Emoticons Kaomoji and Emoji written by Elena Giannoulis and published by Routledge. This book was released on 2019-07-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a comprehensive treatment of emoticons, kaomoji, and emoji, examining these digital pictograms and ideograms from a range of perspectives to comprehend their increasing role in the transformation of communication in the digital age. Featuring a detailed introduction and eleven contributions from an interdisciplinary group of scholars, the volume begins by outlining the history and development of the field, situating emoticons, kaomoji, and emoji – expressing a variety of moods and emotional states, facial expressions, as well as all kinds of everyday objects– as both a topic of global relevance but also within multimodal, semiotic, picture theoretical, cultural and linguistic research. The book shows how the interplay of these systems with text can alter and shape the meaning and content of messaging and examines how this manifests itself through different lenses, including the communicative, socio-political, aesthetic, and cross-cultural. Making the case for further study on emoticons, kaomoji, and emoji and their impact on digital communication, this book is key reading for students and scholars in sociolinguistics, media studies, Japanese studies, and language and communication.
Download or read book B2B Relationship Marketing Management in Trade Fair Activity written by Marcin Gębarowski and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationships. The book begins by presenting the issue of contemporary retail real estate trade fairs and the methods of researching into the marketing activity of exhibitors. It then uses a four-stage primary research method to propose a model of managing retail real estate trade fair participants’ relationships with customers and other trade fair participants. The results of this study are then used to present the issue of trade fair activity management in a project life cycle, before the book goes on to explore the general problem of relationship marketing management in B2B services. In addition, it also discusses marketing activities participated in during trade fairs, such as experiential marketing and a trade fair conversation. As such, the book provides an extensive perspective on the researched phenomenon, and its findings will also be useful in other industries.
Download or read book eBay Business All in One Desk Reference For Dummies written by Marsha Collier and published by John Wiley & Sons. This book was released on 2005-04-15 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Download or read book Encyclopedia of Mobile Phone Behavior written by Yan, Zheng and published by IGI Global. This book was released on 2015-03-31 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.
Download or read book eBay For Seniors For Dummies written by Marsha Collier and published by John Wiley & Sons. This book was released on 2009-10-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice helps seniors find bargains and make money on eBay eBay is a great place to help seniors find bargains or supplement their income by selling items. This book offers the basics on buying or selling on eBay with confidence in a format that's ideal for the senior audience, including a larger print format than traditional For Dummies books. Author Marsha Collier is the undisputed authority on eBay. Her advice has helped millions of eBay users navigate the popular shopping and selling site. This book explains how to Get your computer ready to use eBay Go to the eBay site, sign up, and browse Spot good deals, buy items, and pay safely Set up your own sale Take pictures of your merchandise and get them online Receive payment and ship items Understand eBay's fees and rules eBay can be fun and profitable. This book makes it easy to get started!
Download or read book Internet and Emotions written by Tova Benski and published by Routledge. This book was released on 2013-11-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.
Download or read book Artificial Intelligence For Dummies written by John Paul Mueller and published by John Wiley & Sons. This book was released on 2018-03-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the future with AI The term "Artificial Intelligence" has been around since the 1950s, but a lot has changed since then. Today, AI is referenced in the news, books, movies, and TV shows, and the exact definition is often misinterpreted. Artificial Intelligence For Dummies provides a clear introduction to AI and how it’s being used today. Inside, you’ll get a clear overview of the technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field. Learn about what AI has contributed to society Explore uses for AI in computer applications Discover the limits of what AI can do Find out about the history of AI The world of AI is fascinating—and this hands-on guide makes it more accessible than ever!
Download or read book Mobile Communications written by Rich Ling and published by Springer Science & Business Media. This book was released on 2006-01-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text surveys some of the broader issues associated with the adoption and use of mobile communication, including communication in public versus private space, cultural differences in mobile communication, and psychological perspectives on the adoption of mobile communication technology.
Download or read book Computerworld written by and published by . This book was released on 2002-01-14 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Reading in the Wild written by Donalyn Miller and published by John Wiley & Sons. This book was released on 2013-11-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reading in the Wild, reading expert Donalyn Miller continues the conversation that began in her bestselling book, The Book Whisperer. While The Book Whisperer revealed the secrets of getting students to love reading, Reading in the Wild, written with reading teacher Susan Kelley, describes how to truly instill lifelong "wild" reading habits in our students. Based, in part, on survey responses from adult readers as well as students, Reading in the Wild offers solid advice and strategies on how to develop, encourage, and assess five key reading habits that cultivate a lifelong love of reading. Also included are strategies, lesson plans, management tools, and comprehensive lists of recommended books. Copublished with Editorial Projects in Education, publisher of Education Week and Teacher magazine, Reading in the Wild is packed with ideas for helping students build capacity for a lifetime of "wild" reading. "When the thrill of choice reading starts to fade, it's time to grab Reading in the Wild. This treasure trove of resources and management techniques will enhance and improve existing classroom systems and structures." —Cris Tovani, secondary teacher, Cherry Creek School District, Colorado, consultant, and author of Do I Really Have to Teach Reading? "With Reading in the Wild, Donalyn Miller gives educators another important book. She reminds us that creating lifelong readers goes far beyond the first step of putting good books into kids' hands." —Franki Sibberson, third-grade teacher, Dublin City Schools, Dublin, Ohio, and author of Beyond Leveled Books "Reading in the Wild, along with the now legendary The Book Whisperer, constitutes the complete guide to creating a stimulating literature program that also gets students excited about pleasure reading, the kind of reading that best prepares students for understanding demanding academic texts. In other words, Donalyn Miller has solved one of the central problems in language education." —Stephen Krashen, professor emeritus, University of Southern California
Download or read book Language Corpora and Technology in Applied Linguistics written by Muhammad Afzaal and published by Frontiers Media SA. This book was released on 2023-11-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: As culture and society has become more digitalized, especially when computer science and digital technologies have entered a new era in the twenty-first century, translation studies began to utilize a wide range of tools to enhance its reading of texts and contexts, without which translation both as a practice and as a theorization could barely persist. It has become more apparent that two extreme poles between macro and micro visions have formed the diversified terrains of translation studies. On the one hand, technologies like NLP, topic modeling, network analysis and data visualization make distant reading become possible, thus allowing us to have a paradigmatic view of how human’s ideas, beliefs, values, knowledge and even emotions have spread in some patterns across cultural, geographical and language divides in world history. On the other hand, corpus methods, such as the use of keywords, collocates and concordance lines changed the way by which texts were closely read from linear to vertical. With microscope like corpus tools, we could go deeper into the texture for perception of nuanced meaning. While considering a fact that translation is seldom mono modal in conveying meaning, we have to reconceptualize context as a multimodal environment where audio, visual and other resources interact to convey and make meaning. With regard to the fast development of digital technology, translation studies take an active role in gaining an enhanced capability in promoting transformation. Complexity has been favored in terms of theoretical framework and methodology. New questions are asked; old ones revisited with novel tools; but more areas wait to be cultivated and more questions to be approached by combining quantitative and qualitative methods. We could ask if digital technologies would bring new innovation to study of translation history, a heavily-walled land for traditional humanists who tend to repeat “so-what” to question the less significance of data-driven studies. The idea of high-quality machine translation has become so realistic in today’s market that translation educators have to face the shock wave it brought to translation learners and practitioners and rethink the relation between human translators and algorithms. Machine-translation-assisted communication could help remove boundaries for better communication; but at the same time, it also creates conflicts and leads to confrontation. Thus understood, it is imperative to give a concerned attention to digital translation studies, that is, to study translation by resorting to and drawing on the digital technologies. This Research Topic is intended to promote current directions and new developments in cross-disciplinary critical discourse research. We welcome papers which, from a critical-analytical perspective, deal with contemporary social, scientific, political, economic, or professional discourses and genres. Papers addressing the highlighted topics are especially welcome. In giving weight to these topics, we wish to call to attention some of the most pressing problems currently facing the world.
Download or read book Fonts and Special Characters for Websites written by Dale Stubbart and published by Dale Stubbart. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need to use additional fonts on your website? How about special characters? Want to use Canvas and SVG on your website? I use simple CSS, HTML, Javascript to achieve this. This book will tell you how to easily do this and more.
Download or read book A World Without Whom written by Emmy J. Favilla and published by Bloomsbury Publishing USA. This book was released on 2017-11-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A provocative and jaunty romp through the dos and don'ts of writing for the internet" (NYT)--the practical, the playful, and the politically correct--from BuzzFeed copy chief Emmy Favilla. A World Without "Whom" is Eats, Shoots & Leaves for the internet age, and BuzzFeed global copy chief Emmy Favilla is the witty go-to style guru of webspeak. As language evolves faster than ever before, what is the future of "correct" writing? When Favilla was tasked with creating a style guide for BuzzFeed, she opted for spelling, grammar, and punctuation guidelines that would reflect not only the site's lighthearted tone, but also how readers actually use language IRL. With wry cleverness and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the rules laid out by Strunk and White: A world without "whom," she argues, is a world with more room for writing that's clear, timely, pleasurable, and politically aware. Featuring priceless emoji strings, sidebars, quizzes, and style debates among the most lovable word nerds in the digital media world--of which Favilla is queen--A World Without "Whom" is essential for readers and writers of virtually everything: news articles, blog posts, tweets, texts, emails, and whatever comes next . . . so basically everyone.
