Download or read book Nuclear Safety in Light Water Reactors written by Bal Raj Sehgal and published by Academic Press. This book was released on 2012-01-05 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couverture indique : Organizes and presents all the latest thought on LWR nuclear safety in one consolidated volume, provided by the top experts in the field, ensuring high-quality, credible and easily accessible information.

Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Download or read book Sarah Schenirer and the Bais Yaakov Movement written by Naomi Seidman and published by Liverpool University Press. This book was released on 2019-01-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sarah Schenirer and the Bais Yaakov movement she founded represent a revolution in the name of tradition in interwar Poland. The new type of Jewishly educated woman the movement created was a major innovation in a culture hostile to female initiative. A vivid portrait of Schenirer that dispels many myths.

Download or read book Dreamland Adventures in the Strange Science of Sleep written by David K. Randall and published by W. W. Norton & Company. This book was released on 2012-08-13 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engrossing examination of the science behind the little-known world of sleep. Like many of us, journalist David K. Randall never gave sleep much thought. That is, until he began sleepwalking. One midnight crash into a hallway wall sent him on an investigation into the strange science of sleep. In Dreamland, Randall explores the research that is investigating those dark hours that make up nearly a third of our lives. Taking readers from military battlefields to children’s bedrooms, Dreamland shows that sleep isn't as simple as it seems. Why did the results of one sleep study change the bookmakers’ odds for certain Monday Night Football games? Do women sleep differently than men? And if you happen to kill someone while you are sleepwalking, does that count as murder? This book is a tour of the often odd, sometimes disturbing, and always fascinating things that go on in the peculiar world of sleep. You’ll never look at your pillow the same way again.

Download or read book The Big Book of Marketing written by Anthony G. Bennett and published by McGraw Hill Professional. This book was released on 2009-06-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

Download or read book Dictionary of Palestinian Political Terms written by and published by . This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Financial and Statistical Report written by New York (N.Y.). Board of Education and published by . This book was released on 1922 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Psychology written by Rod Plotnik and published by Wadsworth Publishing Company. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is simply no other textbook as effective in getting students excited about and involved with psychology as Plotnik's exceptional text. Using his hallmark "multimedia on the printed page" approach, Rod Plotnik makes the concepts of psychology come to life! Plotnik's book is far more than just a good read and a compelling presentation--it is also a book written by a teacher committed to helping students master the content of psychology. From the side-by-side visual summaries to the concept reviews, Plotnik's text is designed throughout for student mastery. Professors report that all the important content is covered in the Plotnik book--in a way that "hooks" students and gets them to read on. And Plotnik's commitment to teaching extends into the ancillaries that accompany the text. The activities in the Instructor's Manual are exciting, original, and offer truly innovative ways to get students involved in the concepts of the course. In many of today's psychology classrooms, the printed pages are just the beginning! In this exciting new Sixth Edition, the Learning Links feature references to the exciting NEW text-specific PowerStudy CD-ROM, developed by Rod Plotnik himself, in conjunction with Tom Doyle. Guided by the CD-ROM and the in-text references, students will launch into whole new worlds of interactive learning and exploration.

Download or read book Crm At The Speed Of Light 4E written by GREENBERG and published by Tata McGraw-Hill Education. This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.

Download or read book Don t Write the Obituary Yet written by Susan Evans and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Moms Digital Dads written by Yalda T Uhls and published by Routledge. This book was released on 2016-10-04 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is social media ruining our kids? How much Internet activity is too much? What do FOMO (Fear of Missing Out), sexting, and selfies mean for teens? Are you curious about what research says about how media and technology are affecting childhood? Supported by academic research focused on technology, Media Moms & Digital Dads breaks down complex issues in a friendly, accessible fashion, making it a highly useful and, ultimately, reassuring read for anyone who worries about the impact that media might be having on young minds. Each chapter delves into a different issue related to kids and media so parents can easily find their particular issue of concern. Dr. Uhls ends each chapter with quick takeaways, in the form of tips and guidance for parents. Dr. Uhls' expertise as a former Hollywood film executive and as a current expert on child development and the media gives her a unique and important perspective. As a trained scientist she understands the myriad studies conducted by researchers, and as a mom of digital teens, she knows what actually works and can relate to the reality of being a parent in the 21st century. Dr. Uhls also describes the primary research she conducted at UCLA, including whether extensive screen time impacts non-verbal emotional understanding, which has been covered in the New York Times, Time magazine, and on National Public Radio. There are few more important issues for parents today than helping children safely navigate the digital world in which we live, a world that provides immense opportunity for learning and connecting yet also puts kids in a position to make mistakes and even cause harm. Knowing what the facts are and when and how to get involved is perhaps one of the most challenging aspects of modern parenting. Media Moms & Digital Dads offers parents reassuring and fact-based guidance on how best to manage screens and media for their children.

Download or read book True or False written by Cindy L. Otis and published by Macmillan + ORM. This book was released on 2020-07-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If I could pick one book to hand to every teen—and adult—on earth, this is the one. True or False is accessible, thorough, and searingly honest, and we desperately needed it." —Becky Albertalli, author of Simon vs. the Homo Sapiens Agenda A former CIA analyst unveils the true history of fake news and gives readers tips on how to avoid falling victim to it in this highly designed informative YA nonfiction title. "Fake news" is a term you’ve probably heard a lot in the last few years, but it’s not a new phenomenon. From the ancient Egyptians to the French Revolution to Jack the Ripper and the founding fathers, fake news has been around as long as human civilization. But that doesn’t mean that we should just give up on the idea of finding the truth. In True or False, former CIA analyst Cindy Otis will take readers through the history and impact of misinformation over the centuries, sharing stories from the past and insights that readers today can gain from them. Then, she shares lessons learned in over a decade working for the CIA, including actionable tips on how to spot fake news, how to make sense of the information we receive each day, and, perhaps most importantly, how to understand and see past our own information biases, so that we can think critically about important issues and put events happening around us into context. True or False includes a wealth of photo illustrations, informative inserts, and sidebars containing interesting facts and trivia sure to engage readers in critical thinking and analysis. This title has common core connections.

Download or read book Homelessness written by Martha R. Burt and published by DIANE Publishing. This book was released on 1999 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1996 Nat. Survey of Homeless Assist. Providers & Clients (NSHAPC) is a landmark study. It was designed to provide updated information about the providers of homeless assistance & the characteristics of homeless persons who use the services. The survey is based on a statistical sample of 76 metropolitan & non-metropolitan areas, including small cities & rural areas. Data for the survey were collected between Oct. 1995 & Nov. 1996. Chapters: design overview; overview of homeless clients; comparing currently with formerly homeless clients & other service users; homeless assistance programs; sampling areas; & program definitions. Charts & tables.

Download or read book Negotiation written by Roy Lewicki and published by McGraw-Hill Higher Education. This book was released on 2014-09-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation is a critical skill needed for effective management. Negotiation: Readings, Exercises, and Cases 7e by Roy J. Lewicki, Bruce Barry, and David M. Saunders takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation and the dynamics of interpersonal and inter-group conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates. The Readings portion of the book is ordered into seven sections: (1) Negotiation Fundamentals, (2) Negotiation Subprocesses, (3) Negotiation Contexts, (4) Individual Differences, (5) Negotiation across Cultures, (6) Resolving Differences, and (7) Summary. The next section of the book presents a collection of role-play exercises, cases, and self-assessment questionnaires that can be used to teach negotiation processes and subprocesses.

Download or read book Diversity in Families written by Maxine Baca Zinn and published by Pearson Higher Ed. This book was released on 2013-10-03 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This award-winning text treats family diversity as the norm, while highlighting how race, class, gender, and sexuality produce varieties of familial relationships. Diversity in Families looks at families not as “building blocks of societies” but rather, as products of social forces within society. The authors undertake a critical examination of society, asking questions such as, “How do families really work?” and “Who benefits under the existing arrangements, and who does not?” Their goal is to demystify and demythologize the family by exposing existing myths, stereotypes, and dogmas.