Download or read book Emerging Dynamics in Audiences Consumption of Trans media Products written by Carmen Spano and published by Anthem Press. This book was released on 2020-11-27 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
Download or read book Emerging Dynamics in Audiences Consumption of Trans media Products written by Carmen Spanò and published by . This book was released on 2017 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television as a traditional medium has been changing for a number of years due to the growing proliferation of platforms through which multiple forms of media are deeply interconnected. In this multi-modal environment rich in on-demand content, audiences align with and take advantage of the options created for them by media companies. They operate as active users by processing various media texts at the same time and exercising control over their viewing schedules, and by integrating media content into their lives according to new patterns of consumption. The objective of this PhD project is to investigate this new form of agency possessed by audiences with reference to two television texts: Mad Men (AMC, 2007 - 2015) and Game of Thrones (HBO, 2011 - present). The two selected American TV shows are typical products of the “convergence era” (Jenkins 2008), which is characterized by trans-media storytelling as a strategy employed by media conglomerates with the aim being to generate emotional investment in, and ongoing engagement with, media texts. The research is structured as a comparative study between two countries: Italy and New Zealand. Comparative research has been used by scholars as a valid way to investigate audience practices. However, there is still a dearth of international, cross-cultural comparisons. In selecting and comparing two nations that are outside the dominant media market of production (the US) but where these shows have nonetheless had considerable impact, my study aims to explore the specificities of audiences’ behaviors and habits in relation to their cultural context. To gather data for my analysis, I employed both online surveys and focus groups. The surveys were aimed at gathering information from a large sample about fan consumption practices and enabling the comparison of variables in this study. The findings from the focus groups form the bulk of the research analysis and provide significant insights about the particular traits and attitudes exhibited by national audiences in their engagement with international programs that are exemplary for the age of media convergence.
Download or read book Networked China Global Dynamics of Digital Media and Civic Engagement written by Wenhong Chen and published by Routledge. This book was released on 2015-05-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and digital media have become conduits and locales where millions of Chinese share information and engage in creative expression and social participation. This book takes a cutting-edge look at the impacts and implications of an increasingly networked China. Eleven chapters cover the terrain of a complex social and political environment, revealing how modern China deals with digital media and issues of censorship, online activism, civic life, and global networks. The authors in this collection come from diverse geographical backgrounds and employ methods including ethnography, interview, survey, and digital trace data to reveal the networks that provide the critical components for civic engagement in Chinese society. The Chinese state is a changing, multi-faceted entity, as is the Chinese public that interacts with the new landscape of digital media in adaptive and novel ways. Networked China: Global Dynamics of Digital Media and Civic Engagement situates Chinese internet in its complex, generational context to provide a full and dynamic understanding of contemporary digital media use in China. This volume gives readers new agendas for this study and creates vital new signposts on the way for future research. .
Download or read book Media Convergence Handbook Vol 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Download or read book Exploring Transmedia Journalism in the Digital Age written by Gambarato, Renira Rampazzo and published by IGI Global. This book was released on 2018-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Download or read book Besides the Screen written by V. Crisp and published by Springer. This book was released on 2015-01-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.
Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Download or read book Trans Reality Television written by Carpentier and published by Lexington Books. This book was released on 2012-07-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trans-Reality Television: The Transgression of Reality, Genre, Politics, and Audience offers an overview of contributions which engage with the phenomenon of reality television as a tool to reflect on societal and mediated transformations and transgressions. While some contributors delve deep into the theoretical issues, others approach the topic at hand through empirical studies of specific reality television formats and programs. The chapters in this volume are divided into four sections, all of which deal with how we see the fluid social at work in reality television through the trans-real, trans-politics, trans-genre, and trans-audience. The first section stresses the concept of the trans-real. These chapters go into the complexity of the construction of reality in reality television. The second section, which deals with the concept of trans-politics, offers a diversity of perspectives on the articulation and re-articulation of politics and the political. In the third section, trans-genre, the chapters analyze how the modern conceptualizations of genre and format are transcended. Finally, the last set of chapters articulate the concept of trans-audiences, using case studies of particular audiences and a study of reality celebrities. Trans-Reality Television concludes by returning to the sense and nonsense of the use of these 'post' concepts.
Download or read book Media Consumption and Everyday Life in Asia written by Youna Kim and published by Taylor & Francis. This book was released on 2008-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.
Download or read book Transmedial Worlds in Everyday Life written by Susana Tosca and published by Routledge. This book was released on 2019-09-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering new book, authors Klastrup and Tosca explore the many ways that transmedial worlds are present in people’s everyday life, proposing a new theory of (trans)media use for the digital age. People are not only reading, watching and playing in fictional worlds like never before, but also using them to reflect about their lives through Facebook, Twitter, Youtube and other channels, commenting on their marriages or their life at the office, analyzing current news, or reminiscing on the role these worlds played in their childhood. The book’s unique methodological approach combines an aesthetic and literary perspective that looks closely at the different fictional universes, with an empirical user perspective that builds upon 15 years of sustained work on transmediality. The result is a theory that covers both the personal, experiential dimension of fictional worlds and the social dimension of sharing with each other. A fascinating and contemporary examination of media worlds and their communities, this book offers students and scholars of fandom, media, cultural and reception studies a new theoretical and methodological framework, through which to understand the phenomenon of transmedial worlds, and people's engagement with them.
Download or read book Global Media Ecologies written by Doris Baltruschat and published by Routledge. This book was released on 2010-07-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study highlights dramatic changes in worldwide media production, detailing how collaborations—in the form of co-productions, format franchising and audience interactivity—define the new media economy, and affect a shift across the entire field of cultural production. These developments also reflect broader trends in cultural and economic globalization.
Download or read book Dislike Minded written by Jonathan Gray and published by NYU Press. This book was released on 2021-06-22 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete with talk of fans, loves, stans, likes, and favorites, but what of dislikes, distastes, and alienation? Dislike-Minded draws from over two-hundred qualitative interviews to probe what the media’s failures, wounds, and sore spots tell us about media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. The book refuses the simplicity of Pierre Bourdieu’s famous dictum that dislike is (only) snobbery. Instead, Jonathan Gray pushes onward to uncover other explanations for what it ultimately means to dislike specific artifacts of television, film, and other media, and why this dislike matters. As we watch and listen through gritted teeth, Dislike-Minded listens to what is being said, and presents a bold case for a new line of audience research within communication, media, and cultural studies.
Download or read book The Cultural Legacy of Disney written by Robyn Muir and published by Rowman & Littlefield. This book was released on 2024-08-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney’s Representations, and Relating to Disney. ‘Disney as a Company’ identifies the corporate and management cultural changes over Disney’s 100-year history, with contributors examining Disney’s transnational media influence, changes in management strategy, and Disney’s recent transmedia venture: Disney+. ‘Disney’s Representations’ features chapters critically engaging with gender, disability, and iconic characters that imply cultural change. ‘Relating to Disney’ embodies the crucial work examining how audiences engage with Disney, with contributors exploring fashion, Disney Fandom and identity, and how people engage with the space of the Parks. This edited collection explores the newer additions to the company, but also reflects on the company’s past over its 100 years. The chapters provide a diverse examination of the many facets of one of the most successful global media conglomerates, providing scholars, students, and interested audiences a global and interdisciplinary snapshot of the Walt Disney Company at 100 years.
Download or read book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Download or read book Transmedia Television written by Elizabeth Evans and published by Routledge. This book was released on 2011-02-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.
Download or read book IE2007 Proceedings of the 4th Australasian Conference on Interactive Entertainment written by and published by Yusuf Pisan. This book was released on 2007 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Politics of Ephemeral Digital Media written by Sara Pesce and published by Routledge. This book was released on 2016-05-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of "complex Tv", of social networking and massive consumption of transmedia narratives, a myriad short-lived phenomena surround films and TV programs raising questions about the endurance of a fictional world and other mediatized discourse over a long arc of time. The life of media products can change direction depending on the variability of paratextual materials and activities such as online commentaries and forums, promos and trailers, disposable merchandise and gadgets, grassroots video production, archives, and gaming. This book examines the tension between permanence and obsolescence in the production and experience of media byproducts analysing the affections and meanings they convey and uncovering the machineries of their persistence or disposal. Paratexts, which have long been considered only ancillary to a central text, interfere instead with textual politics by influencing the viewers’ fidelity (or infidelity) to a product and affecting a fictional world’s "life expectancy". Scholars in the fields of film studies, media studies, memory and cultural studies are here called to observe these byproducts' temporalities (their short form and/or long temporal extention, their nostalgic politics or future projections) and assess their increasing influence on our use of the past and present, on our temporal experience, and, consequently, on our social and political self-positioning through the media.
