Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Download or read book Marketing the E business written by Lisa Harris and published by Psychology Press. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Download or read book Internet Marketing E commerce written by Ward A. Hanson and published by Thomson. This book was released on 2007 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Download or read book Electronic Business Concepts Methodologies Tools and Applications written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 2838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.

Download or read book World Wide Data written by Alfonso Asensio and published by Business Expert Press. This book was released on 2017-12-18 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2021-03-28 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Download or read book Cross Border E Commerce Marketing and Management written by Hoque, Md. Rakibul and published by IGI Global. This book was released on 2020-10-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Download or read book Electronic Business and Marketing written by Tokuro Matsuo and published by Springer. This book was released on 2013-04-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

Download or read book E business Marketing written by Terri C. Albert and published by . This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in marketing on the Internet and undergraduate/MBA courses in e-commerce and e-business foundations. The text should also be relevant to executive education programmes. It is designed to bridge the gap between the science of e-Business marketing and its practice.

Download or read book Marketing the E business written by Lisa Harris and published by Psychology Press. This book was released on 2002 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Download or read book E Commerce E Business and E Service written by Garry Lee and published by CRC Press. This book was released on 2014-07-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a

Download or read book B2B Digital Marketing written by Michael Miller and published by Que Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B Digital Marketing is a guide to digital marketing for B2B companies. It addresses how to use various digital marketing vehicles to market products and services to other companies. The book is divided into three sections: Planning, introduces the various digital marketing vehicles and discusses which vehicles are most appropriate for various aspects of B2B marketing-customer acquisition, sales conversion, and customer retention. Execution, discusses each digital marketing vehicle (email marketing, search engine marketing, social media marketing, et al) in depth. Measurement and Refocus, discusses how to measure B2B digital marketing performance, advises how to refocus efforts based on results, and presents possible future developments in B2B digital marketing. The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing.

Download or read book Digital Business and E commerce Management written by Dave Chaffey and published by Pearson UK. This book was released on 2019 with total page 1051 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.