Download or read book Elaborating the Concept of Public Relations Roles and a Test of Its Utility written by Jounghwa Choi and published by . This book was released on 2007 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comparative Analysis Of Nations written by Robert Perry and published by Routledge. This book was released on 2019-03-01 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comparative method is fundamental and critical for political scientists, and especially those interested in comparative politics. Such questions as how democratic is the United States, how rich is Germany, and how ethnically complex is Nigeria-and what effects these attributes have on important political phenomena-cannot be analyzed except comparatively. To understand politics we need to think in terms of concepts, processes, behavior and authority patterns that transcend specific regions or nation-states. Comparative Analysis of Nations is designed to address three questions confronting the study of politics: (1) What do I do once I have identified a question that I want to explore within a cross-national perspective? (2) How do I proceed so I adequately address this question? (3) Why should I proceed with this particular study plan? Perry and Robertson examine how to conceptualize, operationalize, measure, sample, analyze, and evaluate these research questions. In clear language they stress the logic behind basic techniques of quantitative analysis, issues of measurement and hypothesis testing, basic techniques of hypothesis testing (tabular analysis, ANOVA, scatterplots, bivariate regression) and advanced bivariate analysis (curvilinear and multiple regression). The book requires no previous training in statistics or math. Cross-national data sets accompany the book on a CD-ROM and are compatible with the popular SPSS package. The data sets enable the instructor the opportunity to engage the students directly in devising their own modified models of analysis to complement and extend the demonstrations within the text. In sum, the text integrates the core tools and strategies of social science analysis within a framework that highlights the quantitative study of comparative politics.
Download or read book Anonymous in Their Own Names written by Susan Henry and published by Vanderbilt University Press. This book was released on 2021-04-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anonymous in Their Own Names recounts the lives of three women who, while working as their husbands' uncredited professional partners, had a profound and enduring impact on the media in the first half of the twentieth century. With her husband, Edward L. Bernays, Doris E. Fleischman helped found and form the field of public relations. Ruth Hale helped her husband, Heywood Broun, become one of the most popular and influential newspaper columnists of the 1920s and 1930s. In 1925 Jane Grant and her husband, Harold Ross, started the New Yorker magazine. Yet these women's achievements have been invisible to countless authors who have written about their husbands. This invisibility is especially ironic given that all three were feminists who kept their birth names when they married as a sign of their equality with their husbands, then battled the government and societal norms to retain their names. Hale and Grant so believed in this cause that in 1921 they founded the Lucy Stone League to help other women keep their names, and Grant and Fleischman revived the league in 1950. This was the same year Grant and her second husband, William Harris, founded White Flower Farm, pioneering at that time and today one of the country's most celebrated commercial nurseries. Despite strikingly different personalities, the three women were friends and lived in overlapping, immensely stimulating New York City circles. Susan Henry explores their pivotal roles in their husbands' extraordinary success and much more, including their problematic marriages and their strategies for overcoming barriers that thwarted many of their contemporaries.
Download or read book Manager s Guide to Excellence in Public Relations and Communication Management written by David M. Dozier and published by Routledge. This book was released on 2013-10-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki and published by Routledge. This book was released on 2015-04-24 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book Communications and Networking in Education written by Deryn M. Watson and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most schools the dominant supporting technology has been either the stand-alone personal computer or a modest local network. The situation is changing rapidly as a rising number of schools provide access to the Internet for their staff and pupils, opening avenues for communication and networking hitherto not possible. This book reflects on this change. It aims to further the vision of how these new technologies could improve and transform aspects of education. Yet in parallel it asks serious questions about the realities of an interface between the social, cultural and pedagogical contexts of education and the actual affordances that these new information and communication technologies offer. The chapters in this book provide a heady mix of foresight and practical reporting, of planning for the future but at the same time respecting the problems education already has with current technologies. The richness of the points presented here stems in part from the range of experience of the international authors - from academics and administrators, to teachers and curriculum designers. This mix ensures that the central questions on communications and networking in education are considered not simply from a variety of personal perspectives, but also from different cultural and environmental experiences. And yet interest also lies in the commonality of reporting and discussion based on activity in the field. All the contributions draw heavily on research and experience in devising and running projects and experimental activities in a range of schools and teacher-training institutions and environments. The opinions expressed are thus grounded in knowledge gained from work embedded in the reality of today's educational settings. This must be the only sound base upon which to consider the issues of the future. This book is essential reading for all professionals involved in all aspects of information and communication technologies in education. Teachers, lecturers, researchers, students and administrators will find it invaluable.
Download or read book Power and Public Relations written by Jeffrey L. Courtright and published by Hampton Press (NJ). This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Download or read book Gaining Influence in Public Relations written by Bruce K. Berger and published by Routledge. This book was released on 2006-08-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Download or read book American Gas Engineering Journal written by and published by . This book was released on 1923 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
