Download or read book El merchandising de las marcas de distribuci n vs marcas de fabricantes en productos de alimentaci n de la Comunidad Aut noma de Madrid written by Pedro Galván Guijo and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente trabajo se centra en el estudio de ciertos elementos de Merchandising relacionados con la pujanza que en los últimos años han conseguido las marcas propias de la Distribución y sus efectos sobre las marcas de fabricantes, fundamentalmente, líderes. OBJETIVOS Y RESULTADOS: Durante la década analizada, crecieron las Marcas Privadas (MDD) en alimentación y apareció la segunda generación de Marcas Propias (Marcas de Primer Precio: MPP) La bibliografía de Marketing es escasa en referencias al Merchandising y, menos con métodos cuantitativos. De aquí nuestra motivación para abordar este tema que consideramos de gran importancia. Por todo ello nos hemos propuesto cubrir los siguientes objetivos, aunque obviamente se detallan en las hipótesis a corroborar son los siguientes: • Espacio dedicado en el lineal de las MDD vs MF • Situación en el lineal de las MDD vs MF • Comparación de actividades promocionales y sus clases entre las MDDs y las MFs • Comparación de calidad de envases de las MDDs vs MFs • Finalmente hemos querido modernizar y actualizar ciertos contenidos académicos. HIPÓTESIS A CORROBORAR HIPÓTESIS TEÓRICA: Las enseñas con marcas de distribución, con el objetivo de incrementar el margen bruto de los productos con estas marcas, tienden a optimizar las acciones de marketing de sus marcas vs. las marcas líderes, en sus mismos mercados. HIPÓTESIS BÁSICAS: H1.- Las Marcas de Distribuidor gozan de, al menos, igual longitud de lineal que las marcas de fabricante líderes de su categoría de producto...

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Download or read book Nature Inside written by William D. Browning and published by Routledge. This book was released on 2020-10-09 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading proponent of biophilic design, this is the only practical guide to biophilic design principles for interior designers. Describing the key benefits, principles and processes of biophilic design, Nature Inside illustrates the implementation of biophilic design in interior design practice, across a range of international case studies – at different scales, and different typologies. Starting with the principles of biophilic design, and the principles and processes in practice, the book then showcases a variety of interior spaces – residential, retail, workplace, hospitality, education, healthcare and manufacturing. The final chapter looks ‘outside the walls’, giving a case study at the campus and city scale. With practical guidance and real-world solutions that can be directly-applied in day-to-day practice, this is a must-have for designers interested in applying biophilic principles.

Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cultures of Copyright written by Dànielle Nicole DeVoss and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.

Download or read book Self Representation and Digital Culture written by N. Thumim and published by Springer. This book was released on 2012-07-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a close look at ordinary people 'telling their own story', Nancy Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums.

Download or read book Jamey Aebersold Jazz Salsa Latin Jazz Vol 64 Book Online Audio written by Jamey Aebersold and published by Jazz Play-A-Long for All Instr. This book was released on 2015-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, an authentic collection of Salsa/Latin favorites. Complete with syncopations, voicings, and bass figures guaranteed to make you play in whole new ways and expand your musical awareness. There is no drumset on this recording. The percussion is purely Latin/American and the rhythm section is tight. This is like no other play-along in the series. Rhythm Section: Mark Levine (p); David Belove (b); John Santos, Timbales & Miscellaneous Percussion; Harold Muniz (Congas & Miscellaneous Percussion). Titles: Sabor * Linda Chicana * Mambo Inn * ii/V7/I Cha Cha * ii/V7/I Bolero * Afro Blue * Come Candela * Delirio * Manteca * Curacao * Philly Mambo * Mindanao * Picadillo.

Download or read book Junior Theory Level 1 written by Joyce Ong and published by . This book was released on 2011-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Junior Theory Level 1 - a foundational music theory book specifically designed for children aged 4-7.

Download or read book Confucius and the Chinese Classics written by Augustus Ward Loomis and published by . This book was released on 1867 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Through My Eyes written by Alton Gansky and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These are not mere dreams and visions: these are a calling.Six people. Five mind-numbing visions. Four ancient and mysterious artifacts. Two exotic locations. And one greedy man who will stop at nothing, not even murder, to achieve his goal.Rev. Adam Bridger and his wife, Dr. Rachel Tremaine are once again in the center of an adventure not of their making. And joing them are four total strangers who, along with Rachel, have seen visions that most mortals can't imagine. They have been called on a mission that will forever change the world--if they survive.

Download or read book Large Print Word Search written by Wacky Wordsearches and published by . This book was released on 2019-08-29 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word Search Book For Adults Like your word search big and easy to read? Then this Large Print Word Search Puzzle is ideal for you and a great gift for seniors. Packed with 99 individual large print word search puzzles spread out over 99 pages, this easy-to-read 8.5 x 11" large print word search book for adults features a beautiful white ink cover and provides hours of entertainment. The word searches inside are both challenging and addictive and you won't be able to put this book down! Visit our Author Page for even more of our large print word search books and large print word finds. 99 INDIVIDUAL WORD SEARCHES: Hours of fun and entertainment to enjoy! LARGE PRINT:Large print is easy-to-read and giant grids making it simple to circle and complete. EXERCISE YOUR BRAIN: Keep your brain active by finding hundreds of words. MAKES A GREAT GIFT: From the complete beginner to the celebrated expert, this large print word finds puzzle book makes a great gift! Large Print Word Search Puzzle Features 99 challenging and addictive word searches spread out over 99 individual pages 8.5 x 11" dimensions - big and easy to read Luxuriously soft, durable, matte cover Cream paper, which is easier on the eyes than white

Download or read book Book of Addison written by Rachel Green Books and published by . This book was released on 2019-07-09 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addison Journal. A beautiful, elegant, bold, & personalized notebook with the name Addison. An Appreciation Gift of 120 Cream Pages Lined Writing Journal Notebook with Personalized Name. Can be used as a Diary or Notepad to write in. Makes a great gift for an Addison in your life such as a mother, sister, grandmother, cousin, best friend, bridesmaid, teacher, graduation, birthday, wedding. Perfect for taking notes, jotting lists, doodling, brainstorming, prayer and meditation journaling, writing in as a diary, or giving as a gift. Not too thick & not too thin, so it's a great size to throw in your purse or bag. SIZE: 6" X 9" PAPER: Lightly Lined on Cream Paper PAGES: 120 Pages (60 Sheets Front/Back) COVER: Soft Cover (Matte)

Download or read book SparkNotes written by Amanda Davis and published by . This book was released on 2002 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: