Download or read book Dinamizaci n del punto de venta written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro desarrolla los contenidos del módulo profesional de Dinamización del Punto de Venta, del Ciclo Formativo de grado medio de Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing, según el Real Decreto 1688/2011, de 18 de noviembre, de enseñanzas mínimas, y la Orden ECD/73/2013, de 23 de enero, por la que se establece el currículo del título correspondiente. Asimismo, el módulo profesional de Dinamización del Punto de Venta (cód. 1231) está asociado a la siguiente Unidad de Competencia: Organizar y animar el punto de venta de un pequeño comercio (cód. UC2105_2). La materia se ha distribuido en doce unidades: • Unidad 1. La dinamización del punto de venta y el comportamiento del cliente. • Unidad 2. El establecimiento comercial. • Unidad 3. Organización y diseño interior del punto de venta. • Unidad 4. El surtido. • Unidad 5. La gestión del surtido. • Unidad 6. El lineal y la implantación del producto en el punto de venta. • Unidad 7. Publicidad y relaciones públicas del establecimiento comercial. • Unidad 8. PLV y otros elementos de animación. • Unidad 9. El escaparatismo. • Unidad 10. Diseño de un escaparate. • Unidad 11. Acciones promocionales en el punto de venta. • Unidad 12. Métodos de control de la dinamización del punto de venta. El libro hace un recorrido por la dinamización de un establecimiento comercial, desde la elección de una adecuada ubicación del punto de venta hasta la colocación de los productos en los lineales, la composición de escaparates y la publicidad en el lugar de venta, sin olvidar la elección y la gestión del surtido que se va a ofrecer a los clientes. Además, los contenidos teóricos se exponen junto con actividades propuestas y resueltas para que los alumnos puedan ir aplicando los conocimientos adquiridos y fijando lo estudiado. Por último, al final de cada unidad se ofrecen un mapa conceptual para facilitar el repaso, enlaces web para ampliar conocimientos y numerosas actividades de comprobación, aplicación y ampliación.

Download or read book Transforming the Rural Nonfarm Economy written by Steven Haggblade and published by Intl Food Policy Res Inst. This book was released on 2007-11-16 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to conventional wisdom that equates rural economies with agriculture, rural residents in developing countries often rely heavily on activities other than farming for their income. Indeed, nonfarm work accounts for between one-third and one-half of rural incomes in the developing world. In recent years, accelerating globalization, increasing competition from large businesses, expanding urban markets for rural goods and services, and greater availability of information and communication technology have combined to expose rural nonfarm businesses to new opportunities as well as new risks. By examining these rapid changes in the rural nonfarm economy, international experts explore how the rural nonfarm economy can contribute to overall economic growth in developing countries and how the poor can participate in this rapidly evolving segment of the economy. The authors review an array of recent studies of the rural nonfarm economy in order to summarize existing empirical evidence, explore policy implications, and identify future research priorities. They examine the varied scale, structure, and composition of the rural nonfarm economy, as well as its relationship with agricultural and urban enterprises. And they address key questions about the role of public intervention in the rural nonfarm economy and how the rural poor can participate in and navigate the rapid transition underway in rural areas. The contributors offer new insights to specialists in rural development and to others interested in overall economic development.

Download or read book Dinamizaci n del punto de venta en el peque o comercio written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.

Download or read book Linking Social and Ecological Systems written by Fikret Berkes and published by Cambridge University Press. This book was released on 2000-04-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is usually the case that scientists examine either ecological systems or social systems, yet the need for an interdisciplinary approach to the problems of environmental management and sustainable development is becoming increasingly obvious. Developed under the auspices of the Beijer Institute in Stockholm, this new book analyses social and ecological linkages in selected ecosystems using an international and interdisciplinary case study approach. The chapters provide detailed information on a variety of management practices for dealing with environmental change. Taken as a whole, the book will contribute to the greater understanding of essential social responses to changes in ecosystems, including the generation, accumulation and transmission of ecological knowledge, structure and dynamics of institutions, and the cultural values underlying these responses. A set of new (or rediscovered) principles for sustainable ecosystem management is also presented. Linking Social and Ecological Systems will be of value to natural and social scientists interested in sustainability.

Download or read book Building Soils for Better Crops written by Fred Magdoff and published by Sare. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Published by the Sustainable Agriculture Research and Education (SARE) program, with funding from the National Institute of Food and Agriculture, U.S. Department of Agriculture."

Download or read book The Death of Empedocles written by Friedrich Holderlin and published by State University of New York Press. This book was released on 2008-07-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive scholarly edition and new translation of all three versions of Hölderlin’s poem, The Death of Empedocles, and his related theoretical essays.

Download or read book Spain s First Democracy written by Stanley G. Payne and published by Univ of Wisconsin Press. This book was released on 1993 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payne's study places Spain's Second Republic within the historical framework of Spanish liberalism, and the rapid modernisation of inter-war Europe. He aims to present a consistent and detailed interpretation, demonstrating striking parallels to the German Weimar Republic.

Download or read book Analysis of Economic Time Series written by Marc Nerlove and published by Academic Press. This book was released on 2014-05-10 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of Economic Time Series: A Synthesis integrates several topics in economic time-series analysis, including the formulation and estimation of distributed-lag models of dynamic economic behavior; the application of spectral analysis in the study of the behavior of economic time series; and unobserved-components models for economic time series and the closely related problem of seasonal adjustment. Comprised of 14 chapters, this volume begins with a historical background on the use of unobserved components in the analysis of economic time series, followed by an Introduction to the theory of stationary time series. Subsequent chapters focus on the spectral representation and its estimation; formulation of distributed-lag models; elements of the theory of prediction and extraction; and formulation of unobserved-components models and canonical forms. Seasonal adjustment techniques and multivariate mixed moving-average autoregressive time-series models are also considered. Finally, a time-series model of the U.S. cattle industry is presented. This monograph will be of value to mathematicians, economists, and those interested in economic theory, econometrics, and mathematical economics.

Download or read book Land Tenure and Rural Development written by Food and Agriculture Organization of the United Nations and published by FAO. This book was released on 2002 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication deals with key issues in land tenure, especially as they relate to food insecurity and rural development situations. Land tenure issues are frequently ignored in rural development interventions, with often long-lasting, negative results. This guide is designed to assist technical officers in governments and civil society in understanding why and how land tenure issues should be considered in rural development projects. It analyses important contexts such as environmental degradation, gender discrimination, and conflicts, where land tenure is currently of critical concern.

Download or read book Paradigms Poetics and Politics of Conversion written by Jan N. Bremmer and published by Peeters Publishers. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the terms of Durheimian sociology, conversion is a fait social. Although they are rarely treated as a cultural phenomenon, conversions can obviously be examined for the norms, values and presuppositions of the cultures in which they take place. Thus conversion can help us to shed light on a particular culture. At the same time, the term evokes a dramatic appeal that suggests a kind of suddenness, although in most cases conversion implies a more gradual process of establishing and defining a new - religious - identity. From 21-24 May 2003, the University of Groningen hosted an international conference on 'Cultures of Conversion'. The contributions have been edited in two volumes, which pay special attention to the modes of language and idiom in conversion literature, the meaning and sense of religious-ideological discourse, the variety of rhetorical tropes, and the effects of the conversion narrative with allusions to religious or political conventions and idealizations. The present volume contains theoretical contributions on the theory of conversion, with special attention to the rational choice theory, and on the history of research into conversion. It also offers stimulating case studies, ranging from the late Middle Ages to present times and taken from Germany, Great Britain and The Netherlands. The other volume, Cultures of Conversion, offers in-depth studies of conversion that are mainly taken from the history of India, Islam and Judaism, ranging from the Byzantine period to the new Muslimas of the West.

Download or read book Conscious Capitalism With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Download or read book An Introduction to Efficiency and Productivity Analysis written by Timothy J. Coelli and published by Springer Science & Business Media. This book was released on 2005-07-22 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Softcover version of the second edition Hardcover. Incorporates a new author, Dr. Chris O'Donnell, who brings considerable expertise to the project in the area of performance measurement. Numerous topics are being added and more applications using real data, as well as exercises at the end of the chapters. Data sets, computer codes and software will be available for download from the web to accompany the volume.

Download or read book Preventing Ageing Unequally written by OECD and published by OECD Publishing. This book was released on 2017-10-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines how the two global mega-trends of population ageing and rising inequalities have been developing and interacting, both within and across generations.

Download or read book Tourism in Latin America written by Alexandre Panosso Netto and published by Springer. This book was released on 2014-09-04 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The book showcases some of the best practices, along with an analysis of how these projects helped improving the environmental and social surroundings and how return on investments has been ensured. Latin America is shown as an excellent example, with the Gross Domestic Product of the continent expanding intensely in the tertiary sector like leisure, hospitality, travel, tourism, entertainment, gastronomy, events and indoor and outdoor recreation. This book is a valuable resource both for professionals in the tourism industry and for researchers in tourism management.

Download or read book Superlearning written by Sheila Ostrander and published by Laurel. This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system that lets you master facts, figures, sports skills, your health, psychic abilities--anything!--two to ten times faster than you ever thought passable. Remember almost anything you see or hear. Master sports skills with incredible ease. Solve problems while you sleep. Raise your grades and shorten your study hours. Learn languages with lightning speed. Turn your children into superlearners. Improve your health, reduce aches and pains. Succeed at anything you do with powerful new skills that help you makes the right decisions. And much, much more... Add undreamed-of dimensions to your abilities, using innovative, easy-to-follow techniques proved in worldwide studies. Included are dozens of exercises that can turn potential into ultra-performance in almost every area of your life. "An exciting presentation...Exciting material."-- "Brain/Mind Bulletin"

Download or read book Human Scale Development written by Manfred A. Max-Neef and published by . This book was released on 1991 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a people-centred approach to development.

Download or read book Data Envelopment Analysis Theory Methodology and Applications written by Abraham Charnes and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a milestone in the progression of Data Envelop ment Analysis (DEA). It is the first reference text which includes a comprehensive review and comparative discussion of the basic DEA models. The development is anchored in a unified mathematical and graphical treatment and includes the most important modeling ex tensions. In addition, this is the first book that addresses the actual process of conducting DEA analyses including combining DEA and 1 parametric techniques. The book has three other distinctive features. It traces the applications driven evolution and diffusion of DEA models and extensions across disciplinary boundaries. It includes a comprehensive bibliography to serve as a source of references as well as a platform for further develop ments. And, finally, the power of DEA analysis is demonstrated through fifteen novel applications which should serve as an inspiration for future applications and extensions of the methodology. The origin of this book was a Conference on New Uses of DEA in 2 Management and Public Policy which was held at the IC Institute of the University of Texas at Austin on September 27-29, 1989. The conference was made possible through NSF Grant #SES-8722504 (A. Charnes and 2 W. W. Cooper, co-PIs) and the support of the IC Institute.