Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Download or read book Tendencias de la comunicaci n para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Download or read book Global Economic Interconnectedness International Trade and Finance written by Martínez-Falcó, Javier and published by IGI Global. This book was released on 2024-09-06 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: International trade and finance are becoming increasingly complicated, which poses many challenges for policymakers, business professionals, and academics. Understanding the intricacies of this global economic landscape is vital to navigating modern business and policy-making complexities. However, the overwhelming amount of information makes comprehending the underlying theories and practices that drive these fields challenging. Global Economic Interconnectedness: International Trade and Finance provides a comprehensive analysis of the mechanisms of international trade and finance. By unraveling the complexities of these relationships, the book helps readers understand how economic policies are formulated, how global markets are influenced, and how individuals and nations are affected. The book provides a solid foundation for engaging with these critical issues, focusing on these fields' historical evolution and current state.

Download or read book Human Resource Management written by R. Wayne Mondy and published by Pearson Educación. This book was released on 2005 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.

Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Artificial Intelligence Computer and Software Engineering Advances written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2021-04-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the XV Multidisciplinary International Congress on Science and Technology (CIT 2020), held in Quito, Ecuador, on 26–30 October 2020, proudly organized by Universidad de las Fuerzas Armadas ESPE in collaboration with GDEON. CIT is an international event with a multidisciplinary approach that promotes the dissemination of advances in Science and Technology research through the presentation of keynote conferences. In CIT, theoretical, technical, or application works that are research products are presented to discuss and debate ideas, experiences, and challenges. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Artificial Intelligence Computational Modeling Data Communications Defense Engineering Innovation, Technology, and Society Managing Technology & Sustained Innovation, and Business Development Modern Vehicle Technology Security and Cryptography Software Engineering

Download or read book Mark Zuckerberg el genio detr s del gigante azul written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-23 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un dormitorio de Harvard en 2004, un joven llamado Mark Zuckerberg inició una revolución que transformaría la forma en que nos conectamos y compartimos información. Facebook, su creación, se convirtió rápidamente en la red social más grande del mundo, impactando profundamente a la sociedad y dando forma al mundo digital que conocemos hoy. La Génesis de Facebook y su Impacto en las Redes Sociales Zuckerberg, desde temprana edad, demostró aptitudes para la tecnología y la programación. A los 12 años ya creaba su propio software. Facebook surgió de la idea de conectar a los estudiantes de Harvard, pero pronto trascendió los muros de la academia, convirtiéndose en un fenómeno global. Su plataforma intuitiva y su facilidad para conectarse con amigos y familiares han impulsado su crecimiento meteórico. El impacto de Facebook en la sociedad fue inmenso. Ha transformado la manera de comunicarnos, informarnos y relacionarnos. Permitió la creación de comunidades en línea, facilitó la organización de movimientos sociales e impulsó el emprendimiento. Sin embargo, también trajo consigo nuevos desafíos y dilemas. Preocupaciones de privacidad e información errónea A medida que la popularidad de Facebook ha crecido, también han aumentado las preocupaciones sobre la privacidad y la desinformación. La plataforma ha sido criticada por su extensa recopilación de datos de usuarios y la falta de transparencia en sus prácticas. La difusión de noticias falsas y contenidos engañosos también se ha convertido en un problema importante, con el potencial de influir en las elecciones y alimentar la polarización social. Descubra mucho más...

Download or read book Winning PR in the Wired World written by Don Middleberg and published by Grupo Planeta (GBS). This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Download or read book Advances in Engineering Networks written by Rodolfo de Castro and published by Springer Nature. This book was released on 2020-09-09 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights some of the latest research advances and cutting-edge analyses of real-world case studies on Industrial Engineering and Operations Management from diverse international contexts, while also identifying business applications for the latest findings and innovations in operations management and the decision sciences. It gathers a selection of the best papers presented at the XXII International Conference on Industrial Engineering and Industrial Management, which was promoted by ADINGOR (Asociación para el Desarrollo de la Ingeniería de Organización) and held at the Escola Politècnica Superior of the Universitat de Girona, Spain, on July 12th and 13th, 2018.

Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

Download or read book Measuring Entrepreneurship written by Emilio Congregado and published by Springer Science & Business Media. This book was released on 2007-11-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive review of the theoretical concepts and empirical models of entrepreneurship from a non-conventional perspective. It makes recent advances in the theory and application of the economics of entrepreneurship accessible to a wider audience, including policy makers. It emphasizes data requirements to advance the future research agenda and to allow for a better design and monitoring of entrepreneurial policy.

Download or read book El impacto de Internet en la gesti n empresarial written by Mary J. Cronin and published by . This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Download or read book Technology Transfer and Entrepreneurial Innovations written by Maribel Guerrero and published by Springer Nature. This book was released on 2021-06-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evidence suggests that economies with technology transfer initiatives provide a better supply of high-quality jobs and tend to be characterized by entrepreneurs with higher innovation contributions. This book explores the effectiveness of technology transfer policies and legislation on entrepreneurial innovation in a non-US context. It analyses the theoretical, empirical and managerial implications behind the success of technology transfer polices and legislations in stimulating entrepreneurial innovation; analyses which other contextual condition (e.g., culture) are necessary for successful implementation; and explores the extent and level of replication of US policies (e.g., Bayh-Dole Act, Small Business Innovation Research [SBIR] program) in other national and regional systems. In addition, this book looks at the effect technology transfer policies have on the adoption of open innovation and open science.

Download or read book Corporate Social Responsibility and Corporate Governance written by David Crowther and published by Emerald Group Publishing. This book was released on 2017-07-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.

Download or read book Role of Information Science in a Complex Society written by Silva, Elaine da and published by IGI Global. This book was released on 2021-01-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of Information Science is intertwined with the complexity present in society. The study object in this field refers to data, information, and knowledge generated, mediated, and appropriated by different individuals in the most diverse human activities. Thus, discussing complex issues that are intertwined with information management, knowledge management, innovation management, organizational intelligence, information mediation, information appropriation, and information literacy is essential for understanding the future perspectives of digital humanity. Role of Information Science in a Complex Society presents discussions that can be applied to local, regional, and national policies aimed at economic and social development and supports innovative actions in economic segments that depend on innovation. Highlighting topics that include information literacy, ethics, knowledge management, and organizational learning, this book is an ideal reference source for academicians, professionals, researchers, and students, as well as entrepreneurs from different economic segments.