Download or read book Mensajes redondos written by Jordi Vilagut and published by Editorial Almuzara. This book was released on 2011-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.
Download or read book Greek Lyric Poetry and Its Influence written by Alejandro Cantarero de Salazar and published by Cambridge Scholars Publishing. This book was released on 2020-10-06 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with Greek lyric composed more than twenty-five centuries ago. These poems sing of everyday events and emotions in human life, from the most festive to the most serious, presenting a living portrait of the ancient Greeks. This multidisciplinary volume begins with a panorama of Greek lyric poetic genres, their main authors and their representative topics. The first part contains philological studies and literary analyses, first of some Greek poets—Anacreon, Sappho and Lycophron, among others—then of their influence on Horace’s Latin poetry, and on contemporary poetry. The second part, illustrated with colour images, studies Greek lyric from socio-political and iconographic perspectives, analysing its coincidences and reflections in images from Greek pottery, sculptures and reliefs. In addition, this section includes two works on musical theory and composition related to ancient Greek lyric. The volume closes with two studies of the image of Sappho in cinema.
Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Download or read book Sport Clubs in Europe written by Christoph Breuer and published by Springer. This book was released on 2016-12-08 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport clubs in twenty European countries. Containing both empirical data and information on the political and historical backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical approach of the book and a description of the framework used for the country chapters. Second, the country chapters, written by experts within the field, provide a systematic overview of the available information on sport clubs in each country. These chapters are structured to answer the following questions: (1) What is the position of sport clubs within the national sport structure? (2) Which role do they fulfil in policy and society? (3) What are their basic characteristics and what factors influence the development of sport clubs? The book is concluded with a systematic comparison of the participating countries with the purpose of forging a clear link between the functioning of policy systems, observed problems, and possible solutions, and with a future research agenda on sport clubs. In an era of increased collaboration between European states, sport provides a natural vehicle through which to compare changes in culture, economics, and policy across nations. Sport Clubs in Europe will appeal to scholars of nonprofit management, sports management and sports sociology as well as administrators and policy makers in the international sports community.
Download or read book Deportes written by José M Alamillo and published by Rutgers University Press. This book was released on 2020-07-17 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning the first half of the twentieth century, Deportes uncovers the hidden experiences of Mexican male and female athletes, teams and leagues and their supporters who fought for a more level playing field on both sides of the border. Despite a widespread belief that Mexicans shunned physical exercise, teamwork or “good sportsmanship,” they proved that they could compete in a wide variety of sports at amateur, semiprofessional, Olympic and professional levels. Some even made their mark in the sports world by becoming the “first” Mexican athlete to reach the big leagues and win Olympic medals or world boxing and tennis titles. These sporting achievements were not theirs alone, an entire cadre of supporters—families, friends, coaches, managers, promoters, sportswriters, and fans—rallied around them and celebrated their athletic success. The Mexican nation and community, at home or abroad, elevated Mexican athletes to sports hero status with a deep sense of cultural and national pride. Alamillo argues that Mexican-origin males and females in the United States used sports to empower themselves and their community by developing and sustaining transnational networks with Mexico. Ultimately, these athletes and their supporters created a “sporting Mexican diaspora” that overcame economic barriers, challenged racial and gender assumptions, forged sporting networks across borders, developed new hybrid identities and raised awareness about civil rights within and beyond the sporting world.
Download or read book International Review for the Sociology of Sport written by and published by . This book was released on 2005 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish Football and Social Change written by R. Llopis-Goig and published by Springer. This book was released on 2015-06-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, Spanish football has undergone a significant transformation, both on and off the pitch. Llopis-Goig analyses these trends, questioning the role of football in contemporary Spanish society and examining the historical reasons for its social hegemony.
Download or read book ZEN 2 0 Soluciones Orientales para el Mundo Occidental written by Javier Guillem and published by Lulu.com. This book was released on 2012-09-02 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sin necesidad de acudir a nuestra próxima reunión con una túnica naranja y el pelo rapado, ni de lanzar nuestro Smartphone por el retrete, este libro nos enseña cómo integrar en sólo 30 días los Valores del Zen en el día de la Vida y la Empresa del mundo occidental gracias al Zen 2.0, iluminando el camino que nos lleve a una vida plena de paz interior, equilibrio personal y armonía con todo lo que nos rodea, y todo ello dentro de un escenario on-line flexible y plenamente adaptado a nuestra realidad actual.
Download or read book Historia del Jiu Jitsu Costarricense written by Hugo Méndez Aguilar and published by Hugo Mendez Aguilar. This book was released on 2006-12-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro describe la historia del Jiu Jitsu, desde los orígenes de las artes marciales, hasta su publicación. Es el primer libro cuya temática se circunscribe al desarrollo histórico del Jiu Jitsu de Costa Rica.
Download or read book Spanish Word Formation written by M. F. Lang and published by Routledge. This book was released on 2013-10-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1990. Romance Philology and General Linguistics have followed sometimes converging sometimes diverging paths over the last century and a half. With the present series we wish to recognise and promote the mutual interaction of the two disciplines. The focus is deliberately wide, seeking to encompass not only work in the phonetics, phonology, morphology, syntax and lexis of the Romance languages, but also studies in the history of Romance linguistics and linguistic thought in the Romance cultural area. Some of the volumes will be devoted to particular aspects of individual languages, some will be comparative in nature; some will adopt a synchronic and some a diachronic slant; some will concentrate on linguistic structures and some will investigate the sociocultural dimensions of language and language use in the Romance-speaking territories. As a branch of linguistic science, word formation is concerned with analysing and understanding the mechanisms by which the lexis is created and renewed.
Download or read book Gymnasion written by and published by . This book was released on 1969 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Education physical activities and sport in a historical perspective Educaci activitats f siques i esport en una perspectiva hist rica XIV ISCHE Conference 1992 conference working papers written by and published by Institut d'Estudis Catalans. This book was released on with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A New Human Impulse for Social Relations and Cultural Development written by Silvia Viñao Manzanera and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of the New Horizon Series, this book offers an overview of a wide range of contemporary issues in education and society, including narrative explorations, various models of education and learning, study techniques, leadership, experiential learning, emotions, personal development, recreational activities, emerging technologies, and the media, among others. All the topics discussed here currently subject to research and debate, but have been prevalent throughout history, impacting on different fields, including education, communication, and health. As such, it is vital to understand these topics in order to live in a society in which one must interact with other people and regulate one’s emotions. All the contributors to this volume investigate how these issues affect society in general, reflecting on the causes of the functioning of the world. All chapters here provide a full and clear frame of reference for the problems, issues and disciplines discussed here, offering professional and experienced insights from a range of disciplines including education, history, psychology, literature and pedagogy. As such, this book represents a highly useful and contemporary manual for both students and the general public with an interest in the social sciences.
Download or read book Un viaje de vida y vuelta written by Rafael Turrón and published by Caligrama. This book was released on 2018-11-14 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Pasillo, celda o ventanilla? Tras conocer una noticia que hace tambalear tanto su pasado como el presente, pues no tiene futuro, Francisco decide narrar desde su celda la maravillosa experiencia que le aportó Taiwán. Viajes que le hicieron descubrir un mundo que, después, mientras combatía en la guerra, intentó olvidar. Hoy quiere recordar y luchar con palabras para explicar quién es y quién no quiso ser, pero fue.
Download or read book Football and National Identities in Spain written by A. Quiroga and published by Springer. This book was released on 2013-10-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the use of football to create, shape and promote Spanish, Catalan and Basque national identities and explores the utilization of soccer to foster patriotic feelings, exposing the often dark vested interests behind the propagation of national narratives through soccer.
Download or read book The Rise of Middle Class Culture in Nineteenth Century Spain written by Jesus Cruz and published by LSU Press. This book was released on 2011-12-12 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his stimulating study, Jesus Cruz examines middle-class lifestyles -- generally known as bourgeois culture -- in nineteenth-century Spain. Cruz argues that the middle class ultimately contributed to Spain's democratic stability and economic prosperity in the last decades of the twentieth century. Interdisciplinary in scope, Cruz's work draws upon the methodology of various areas of study -- including material culture, consumer studies, and social history -- to investigate class. In recent years, scholars in the field of Spanish studies have analyzed disparate elements of modern middle-class milieu, such as leisure and sociability, but Cruz looks at these elements as part of the whole. He traces the contribution of nineteenth-century bourgeois cultures not only to Spanish modernity but to the history of Western modernity more broadly. The Rise of Middle-Class Culture in Nineteenth-Century Spain provides key insights for scholars in the fields of Spanish and European studies, including history, literary studies, art history, historical sociology, and political science.
Download or read book Britannica Enciclopedia Moderna written by Encyclopaedia Britannica, Inc and published by Encyclopaedia Britannica, Inc.. This book was released on 2011-06-01 with total page 2982 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
