Download or read book El concepto de la estrategia del oc ano azul written by 50Minutos, and published by 50Minutos.es. This book was released on 2016-04-11 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las claves de la estrategia de éxito empresarial para innovar y superar a la competencia Este libro es una guía práctica y accesible para entender y aplicar el concepto de la estrategia del océano azul, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos, este libro le permitirá: Mejorar el éxito de su empresaAumentar su rendimiento con la distinción de los dos tipos de mercado: océanos azules y océanos rojosDescubrir cómo poner en práctica la innovación y la creación de mercado Este libro ofrece un resumen y un análisis del concepto de la estrategia del océano azul, desarrollada originalmente por Renée Mauborgne y W. Chan Kim. SOBRE 50MINUTOS.ES | Economía y empresa 50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual. Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo. ¡Descubra en un tiempo récord las claves para el éxito de su negocio!

Download or read book Transformaci n exponencial written by Francisco Palao and published by Bubok. This book was released on 2019-08-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marca de liderazgo written by Dave Ulrich and published by Editorial Almuzara. This book was released on 2008 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ports and Networks written by Harry Geerlings and published by Routledge. This book was released on 2017-08-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading experts in the field, this book offers an introduction to recent developments in port and hinterland strategies, operations and related specializations. The book begins with a broad overview of port definitions, concepts and the role of ports in global supply chains, and an examination of strategic topics such as port management, governance, performance, hinterlands and the port-city relationship. The second part of the book examines operational aspects of maritime, port and land networks. A range of topics are explored, such as liner networks, finance and business models, port-industrial clusters, container terminals, intermodality/synchromodality, handling and warehousing. The final section of the book provides insights into key issues of port development and management, from security, sustainability, innovation strategies, transition management and labour issues. Drawing on a variety of global case studies, theoretical insights are supplemented with real world and best practice examples, this book will be of interest to advanced undergraduates, postgraduates, scholars and professionals interested in maritime studies, transport studies, economics and geography.

Download or read book Las claves de la Estrategia del Oc ano Azul written by W. Chan Kim and published by Profit Editorial. This book was released on 2017-09-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Estrategia del Océano Azul, un libro trascendental, ha vendido más de 3,6 millones de ejemplares en todo el mundo y ha sido traducido a 44 idiomas. Gran parte del trabajo de W. Chan Kim y Renée Mauborgne sobre la creación de nuevos espacios de mercado se publicó originalmente en forma de artículos en las páginas de la Harvard Business Review. Este libro reúne en un mismo volumen lo mejor de dichos artículos, que explican paso a paso el proceso de la creación de “océanos azules”, espacios de mercado sin oposición ni contaminación de la competencia.

Download or read book La estrategia del oc ano azul written by W. Chan Kim and published by Editorial Norma. This book was released on 2005 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENIDO: La creación de los océanos azules - Herramientas y esquemas analíticos - Reconstrucción de las fronteras del mercadeo - Enfocarse en la perspectiva global, no en las cifras - Ir más allá de la demanda existente - Aplicar la secuencia estratégica correcta - Vencer las principales barrera organizacionales - Incorporar la ejecución a la estrategia - Conclusión: sostenibilidad y renovación de la estrategia del océano azul.

Download or read book La estrategia del oc ano azul written by W. Chan Kim and published by . This book was released on 2008-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde hace mucho tiempo, las empresas compiten frontalmente con el propósito de alcanzar un crecimiento rentable y constante. Luchan por conseguir una ventaja competitiva, batallan por una mayor participación en el mercado y se esfuerzan por diferenciarse. Sin embargo, en los saturados mercados de hoy, la competencia directa no produce otra cosa que “océanos rojos” teñidos de la sangre de los rivales que pelean por una reserva de utilidades cada vez más reducida. Este libro cuestiona todo aquello que usted creyó saber sobre la forma de alcanzar el éxito estratégico, los autores afirman que aunque la mayoría de las compañías compiten en esos océanos rojos, esta estrategia cada vez ofrece menos posibilidades de generar crecimiento rentable. Sobre la base de un estudio de 150 movimientos estratégicos que abarcan un período de más de cien años y treinta industrias, plantean que las empresas líderes del mañana no lograrán el éxito batallando contra sus competidores sino creando “océanos azules” de espacios de mercados seguros y listos para crecer. La estrategia del océano azul es un enfoque sistemático para hacer que la competencia se vuelva algo sin importancia. Este libro se propone cambiar los esquemas, ofrece un marco analítico comprobado y las herramientas para crear y capturar océanos azules. En él se examina una amplia gama de movimientos estratégicos de un gran número de industrias y se destacan los seis principios que toda empresa puede aplicar para formular y ejecutar con éxito estrategias de océano azul. Dando un vuelco total a las ideas tradicionales sobre la estrategia, este libro marca un hito al trazar un “camino audaz para vencer en el futuro”.

Download or read book European Port Cities in Transition written by Angela Carpenter and published by Springer Nature. This book was released on 2020-01-22 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seaports, as part of urban centers, play a major role in the cultural, social and economic life of the cities in which they are located, and through the links they provide to the outside world. Port-cities in Europe have faced significant change, first with the loss of heavy industry, emergence of Eastern European democracies, and the widening of the European Community (now European Union) during the second half of the twentieth century, and more recently through drivers to change including the global Sustainable Development Agenda and the European Union Circular Economy Agenda. This book examines the role of modern seaports in Europe and consider how port-cities are responding to these major drivers for change. It discusses the broad issues facing European Sea Ports, including port life cycles, spatial planning, and societal integration. May 2019 saw the 200th anniversary of the first steam ship to cross the Atlantic between the US and England, and it is just over 60 years since the invention of the modern intermodal shipping container – both drivers of change in the maritime and ports industry. Increasing movements of people, e.g. through low cost cruises to port cities, can play a major role in changing the nature of such a city and impact on the lives of the people living there. This book brings together original research by both long-standing and younger scholars from multiple disciplines and builds upon the wider discourse about sea ports, port cities, and sustainability.

Download or read book MANUAL CEN written by José Carlos Ramos Carrasco and published by Lulu.com. This book was released on 2012-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco

Download or read book Wired for Innovation written by Erik Brynjolfsson and published by MIT Press. This book was released on 2013-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts on the information economy explore the true economic value of technology and innovation. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.

Download or read book 10 10 10 written by Suzy Welch and published by Simon and Schuster. This book was released on 2009-04-20 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the world offers us more options than ever before, but it also forces us to juggle more priorities, to make more choices, and to make them faster. The result: a crisis of doing too much, or not enough, and making our decisions based on impulse, stress or guilt. In 10-10-10Suzy Welch offers an exciting, effective strategy that will help you make the right decision in any situation, at work or at home; with colleagues, family or friends. The rule is deceptively simple: when faced with a decision, consider what the consequences and outcomes of your various options would be in 10 minutes, 10 months, and 10 years. But the results are extraordinary. Using the framework of 10-10-10will allow you to think through your decisions and to match them with the expectations and values you hold dearest. Most importantly, it allows you to chart a path in the direction you want, and to head confidently towards it with focus, balance, and joy.

Download or read book Territories in Resistance written by Ra�l Zibechi and published by AK Press. This book was released on 2012 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoughtful examination of social relations in Latin America, from one of the region's foremost political analysts.

Download or read book Ports Cities and Global Supply Chains written by James Wang and published by Routledge. This book was released on 2017-03-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in policy and technology related fields are rapidly reshaping the port industry worldwide. International in scope, this volume provides multidisciplinary insights into the role port cities adopt in dealing with global supply chains. Throughout the book, concepts of strategic management, supply chain management, port and transport economics and economic and transport geography are applied to offer an in-depth understanding of the processes underlying global supply chains and associated spatial and functional dynamics in port-cities. The book also discusses policy outcomes and implications relevant to port-cities positioned in different segments of global supply chains.

Download or read book Estrategia oc ano azul oc ano rojo Blue Ocean Red Ocean Strategy written by KIM W. CHAN and published by National Geographic Books. This book was released on 2018-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Océano Azul, Océano Rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Imprescindibles» de Conecta, que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia. --Edición en colaboración con Harvard Business Review-- Solo un 30 por ciento de los empleados aplican activamente su talento y energía para hacer avanzar a sus organizaciones. El 50 por ciento se limita a pasar el tiempo, mientras que el 20 por ciento restante manifiesta su descontento de maneras contraproducentes. Y una de las principales causas de la falta de compromiso es un mal liderazgo. W. Chan Kim y Renée Mauborgne se inspiran en su célebre estrategia del «Océano Azul» y la aplican para ayudar a los líderes a liberar de manera rápida y económica el talento y la energía no explotados en sus organizaciones. Y ante la necesidad de crear nuevos mercados para obtener un triunfo a largo plazo, abordan los modelos mentales -que tienen su origen en suposiciones sobre el marketing, la innovación tecnológica, ladisrupción creativa o las estrategias competitivas- que anclan a los directivos en «Océanos Rojos», espacios abarrotados en los que las empresas libran una batalla encarnizada por su cuota de mercado. Los «Imprescindibles» de Conecta, en colaboración con Harvard Business Review, permiten acceder a las grandes ideas de los autores de referencia que inspiran a directivos y profesionales. Este volumen reúne los textos «El liderazgo Océano Azul» y «Trampas del Océano Rojo» de W. Chan Kim y Renée Mauborgne, profesores de INSEAD y autores de La estrategia del Océano Azul. ENGLISH DESCRIPTION Blue Ocean, Red Ocean by W. Chan Kim and Renée Mauborgne is one volume from the “Essentials” collection by Conecta, which compiles essential ideas by key authors for modern businesses and professionals. —Edition in collaboration with the Harvard Business Review— Just 30% of employees actively apply their talent and energy in order to advance their organizations. 50% limit themselves to just passing the time, while the remaining 20% show their dissatisfaction in counterproductive ways. And one of the main causes of the lack of commitment is poor leadership. W. Chan Kim and Renée Mauborgne are inspired in their famous “Blue Ocean” strategy and apply it to help leaders to quickly and economically unleash unused talent and energy in their organizations. Faced with the need to create new markets for triumphing in the long run, they tackle the mental models—which have their origins in marketing, technological innovation, creative disruption, and competitive strategies—that anchor executives in “Red Oceans,” crowded spaces in which businesses put up an intense fight for their market shares. The “Essentials” by Conecta, in collaboration with the Harvard Business Review, give access to the great ideas of key authors to inspire managers and professionals. This volume contains “Blue Ocean Leadership” and “Traps in the Red Ocean” by W. Chan Kim and Renée Mauborgne, professors of INSEAD and authors of Blue Ocean Strategy.

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Download or read book Cuba and Its Neighbours written by Arnold August and published by Zed Books. This book was released on 2013-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Arnold August explores Cuba's unique form of democracy, presenting a detailed and balanced analysis of Cuba's electoral process and the state's functioning between elections. By comparing them with practices in the U.S., Venezuela, Bolivia and Ecuador, August shows that people's participation in politics and society is not limited to a singular, U.S.- centric understanding of democracy. Through this deft analysis, August illustrates how the process of democratization in Cuba is continually in motion and argues that a greater understanding of different political systems teaches us to not be satisfied with either blanket condemnations or idealistic political illusions.

Download or read book The Competitive Destination written by J. R. Brent Ritchie and published by CABI. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.