Download or read book Preparar un plan de marketing written by John Westwood and published by Profit Editorial. This book was released on 2016-03-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.
Download or read book Tu business plan en un pim pam written by Lázaro Esteban, Jesús and published by Editorial UOC. This book was released on 2016-09-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un entorno que cambia con una rapidez asombrosa, que obliga en poco tiempo a cambios de estrategia importantes, puedes preguntarte si vale la pena realizar un plan de negocio. Los cambios en el entorno, la moda del lean start-up y el ejemplo de algunos emprendedores de éxito que nunca hicieron un plan de negocio despiertan el pecado de la pereza. Pereza es: «Negligencia, tedio o descuido en las cosas a que estamos obligados». No te dejes vencer por ella y trabaja. Piensa que el plan de negocio tiene dos objetivos clave: filtrar la oportunidad de negocio y venderlo. Además, también te servirá como elemento de control de la evolución de tu proyecto. Aplicando la teoría del lean start-up, desarrolla un lean business plan preciso (en la medida en que puedas), breve (lo bueno si breve, dos veces bueno) y enfocado a la acción (puesta en marcha rápida). Tu bolsillo y tus socios te lo agradecerán.
Download or read book MANUAL CEN written by José Carlos Ramos Carrasco and published by Lulu.com. This book was released on 2012-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco
Download or read book 20th International Congress on Project Management and Engineering written by AEIPRO and published by Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO). This book was released on 2016-07-28 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro de resúmenes del XX Congreso Internacional de Dirección e Ingeniería de Proyectos (CIDIP 2016)
Download or read book Novedades ISO 9001 2015 written by Paloma López Lemos and published by ESIC. This book was released on 2016 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumo marcas e intangibles en el p blico infantil y joven written by Mónica Viñarás Abad and published by ESIC. This book was released on 2023-05-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Best Practice 4 written by Emma Nardi and published by Edizioni Nuova Cultura. This book was released on 2015-07-30 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinzia Angelini, Introduction; Paolo Campetella, Pietro Canonica, my personal sculptor; Jin-hyung Kim, Applicability of Forest Experience Family Education Program at the Museum; Gana Lee, Hangeul Bottari - Outreach Museum Education Program; Claire Ponselle, Marie Allaman, La Malle de découverte du Musée des Augustins; Paul Crook, Carolina Silva and Sofia Victorino, Youth Forum: Duchamp & Sons; Mathias Dreyfuss, Raffaella Russo-Ricci, Justine Veillard, Le parcours-atelier « Stéréotypes et préjugés » au Musée d’art et d’histoire du Judaïsme; Francine Lelièvre, Élisabeth Côté, Nathalie Lampron, L’atelier Archéo-aventure : vivre une mission archéologique en milieu urbain; Matt Mulligan, Christina Grant, Jamie Herget, Emma Martell, Leah Melber, Partners in Fieldwork. Empowering Urban High School Learners; Ronna Tulgan Ostheimer, Making Museums Socially Relevant: The RAISE Programme at the Clark; Dolores Alvarez-Rodriguez, Reducing the gap, expanding the matter. Pre-service teacher’s training program in museum education; Cristiane Batista Santana, Mirian Midori Peres Yagui, Muestra de Museos. Una Política Pública de Democratización del Acceso a los Museos del Estado de São Paulo; Magaly Cabral, Education and Work. An Action of Citizenship; Philippe Casset, Laurent Faivre, Thomas Galifot, Alexandre Therwath, Mathias Van Der Meulen, Emmaüs à Orsay / Orsay chez Emmaüs; Bernarda Delgado Elías, Alfredo Narváez Vargas, Programa de Educación para la conservación. Museo Túcume. Perú; Andrea Alexandra do Amaral Silva e Biella, Live Art! Socio-Educational and Cultural Inclusion Programme; Aurélie Maguet, “Le temps d’une histoire”. Atistic residence in prison.
Download or read book Farmers Cooperatives and Sustainable Food Systems in Europe written by Raquel Ajates Gonzalez and published by Routledge. This book was released on 2018-06-13 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Farmers' cooperatives are very prevalent in the European Union, where they account for approximately half of agricultural trade and thus are key to articulating rural realities and in shaping the sustainability credentials of European food and farming. This book analyses to what extent farmers' cooperatives are working to benefit their members, are showing concern for their communities and are promoting cooperative economies. It offers a multilevel set of theoretical, disciplinary, methodological, empirical and social perspectives, using the UK and Spain as contrasting examples, and analyses whether agricultural cooperatives contribute to achieving sustainable food systems. The book presents empirical data from diverse and rich case studies, from large, international cooperatives, to small, multi-stakeholder initiatives. This provides an alternative viewpoint to that of economics, which tends to dominate the study of agricultural cooperatives. The author presents a new theoretical framework that provides a novel lens to study farmers’ cooperatives as organisations deeply embedded in power dynamics of the food system and agricultural policy that shape and constraint their potential to adopt cooperative and sustainable practices. The book is a major addition to the study of agricultural cooperatives and their impact in the development of fairer and more sustainable food systems and it is one of the first detailed accounts of multi-stakeholder food and farming cooperatives in Europe. It is a valuable resource for all scholars working on cooperatives, as well as for students studying agricultural and food policy, environmental justice and rural sociology.
Download or read book Interpreting and Translation for Agri Food Professionals in the Global Marketplace written by Isabel Peñuelas Gil and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.
Download or read book Designing Deploying and Evaluating Virtual and Augmented Reality in Education written by Akcayir, Gokce and published by IGI Global. This book was released on 2020-10-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented reality (AR) and virtual reality (VR) provide flexibility in education and have become widely used for the promotion of multimedia learning. This use coincides with mobile devices becoming prevalent, VR devices becoming more affordable, and the creation of user-friendly software that allows the development of AR/VR applications by non-experts. However, because the integration of AR and VR into education is a fairly new practice that is only in its initial stage, these processes and outcomes need to be improved. Designing, Deploying, and Evaluating Virtual and Augmented Reality in Education is an essential research book that presents current practices and procedures from different technology-implementation stages (design, deployment, and evaluation) to help educators use AR/VR applications in their own teaching practices. The book provides comprehensive information on AR and VR applications in different educational settings from various perspectives including but not limited to mobile learning, formal/informal learning, and integration strategies with practical and/or theoretical implications. Barriers and challenges to their implementation that are currently faced by educators are also addressed. This book is ideal for academicians, instructors, curriculum designers, policymakers, instructional designers, researchers, education professionals, practitioners, and students.
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Download or read book The Really Truly Honest to Goodness One Pot Cookbook written by Jesse Ziff Cool and published by Chronicle Books. This book was released on 2006-08-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know those cookbooks that say they're one-pot, but somehow you are left with a pile of dishes? Well, this is the real thing: 65 fabulous recipes that truly need just one pot and only one pot (or skillet, saut pan, or Dutch oven), start to finish. Included are dishes for family suppers like Moroccan Chicken with Couscous, or larger gathering with companyBraised Chipotle-Orange Pork with Yams. Cookbook author, chef, and one-pot enthusiast Jesse Ziff Cool braised, stir-fried, steamed, stewed, and simmered to perfection such delectable dishes as Short Ribs with Steamed Vegetables (the vegetables are ingeniously steamed on top of the ribs during the last few minutes of cooking), and Any Season Stir-Fry with Orange, Ginger, and Lemongrass. Recipes also offer suggestions for variations to either lighten up a dish or, when everyone is really hungry, make it more substantial. Plus there are plenty of tips for choosing the perfect pot, techniques on proper timing, and do-ahead strategies to make the prep as easy as the clean up.
Download or read book 100 Facts About Marketing written by Science-Based Language Learning Lab and published by eBookIt.com. This book was released on 2024-06-01 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to the 100 Somethings Language Learning Series Welcome to an innovative approach to language learning! This series of books is crafted to help you master a new language (Spanish) through engaging with topics that captivate your interest (Marketing). Each book is centered around a theme–whether it's art, science, history, or another subject–and presents 100 carefully selected facts, each a gem of knowledge in both English and the target language. Here's how our unique format works: each fact is introduced in the target language where you do your best to interpret the fact. On the next page, the fact is shown in English, and then repeated in the target language where you can start making sense of any unfamiliar terms. This method is not only repetitive to aid memorization but also concise, ensuring that learning is streamlined with no excess verbiage. The second half of the book presents the content in English, then in the target language, and finally in English again, giving you the chance to translate in both directions and demonstrate true mastery of the material. The benefits of this approach are manifold: - Concise Learning: By focusing on simple, one-sentence facts, the learning process is distilled to its essence. This conciseness ensures that every word you learn is impactful and directly related to your interests, making the information easier to remember. - Reinforcement of Learning: Alternating between English and the target language with each fact helps reinforce your new vocabulary and grammatical structures naturally. It bridges the gap between the two languages, solidifying your learning through constant, practical application. - Contextual and Engaged Learning: Associating each new word with a fact about a topic you are passionate about not only makes the vocabulary stickier but also keeps your learning process dynamic and engaging. This method not only teaches you a new language but does so through the lens of your personal passions. - Dual Knowledge Acquisition: As you navigate through these 100 facts, you're not just learning a new language; you're also deepening your knowledge about a specific subject. This dual focus not only enhances the language learning experience but also enriches your understanding of your chosen topic. Designed for learners who thrive on clear, targeted information, this series promises a learning experience that is both educational and enjoyable. Whether you're a curious beginner or looking to broaden your linguistic skills, these books are tailored to make your educational journey as effective and engaging as possible. Embrace this journey of 100 facts, and let your passions fuel your progress in mastering a new language!
Download or read book PNL para la Comunicaci n Asertiva written by Fernando Fuster-Fabra and published by Lulu.com. This book was released on with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rendimiento Grupal en el Emprendedor written by Adrián Fernández Picallo and published by Lulu.com. This book was released on 2014-09-17 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro te ensenara a manejar los conceptos clave que debes tener en cuenta en tu ambito laboral. Crear un buen equipo de trabajo es emprender. Sacar el maximo de ti mismo y de tus companeros/as es emprender. Seducir es emprender. Es por esto por lo que ponemos a tu disposicion distintas tecnicas (tanto de optimizacion como de autoconocimiento) para que puedas alcanzar aquellos resultados que te permitan codearte con los mejores. A traves de "Rendimiento Grupal en el Emprendedor," los autores consiguen transmitir de forma amena y dinamica aquellos conocimientos de la psicologia de los grupos imprescindibles en cualquier emprendedor, pero sin sumergirse en tediosas teorias cuasi-academicas ni en galimatias de corte catedratico. Siguiendo fieramente el principio de la economia cognitiva, este libro pretende ser un puente directo del papel a la practica. Es posible algo asi?
Download or read book C mo convertir tu farmacia en un s per proyecto written by and published by Profit Editorial. This book was released on 2010-12-19 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guía que pretende ayudar al farmacéutico en su día a día, ofreciéndole herramientas prácticas para llevar mejor su farmacia, para llevar mejor su pequeña empresa. Libro orientado a la gestión empresarial de la farmacia y de lectura obligada para aquellos profesionales que desean mejorar la oficina de la farmacia, ya que en él encontrarán las claves para conocer al nuevo cliente, cómo comunicarse con él, cómo motivar al equipo, cómo construir la marca, cómo disponer los productos y cómo hacer gestión por categorías. * Libro repleto de consejos muy prácticos y fáciles de llevar a cabo. * Muestra el camino para que la farmacia evolucione hacia un mayor papel sanitario. * Libro con lenguaje sencillo * Libro a color
