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Book Eisenhower and the Mass Media

Download or read book Eisenhower and the Mass Media written by Craig Allen and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Book Eisenhower and the Mass Media

Download or read book Eisenhower and the Mass Media written by Craig Allen and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Eisenhower

    Book Details:
  • Author : Pam Parry
  • Publisher :
  • Release : 2014
  • ISBN : 9780739189290
  • Pages : 0 pages

Download or read book Eisenhower written by Pam Parry and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.

Book Eisenhower

    Book Details:
  • Author : Pam Parry
  • Publisher : Lexington Books
  • Release : 2014-10-30
  • ISBN : 0739189301
  • Pages : 187 pages

Download or read book Eisenhower written by Pam Parry and published by Lexington Books. This book was released on 2014-10-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

Book Liking Ike

    Book Details:
  • Author : David Haven Blake
  • Publisher : Oxford University Press
  • Release : 2016
  • ISBN : 0190278188
  • Pages : 305 pages

Download or read book Liking Ike written by David Haven Blake and published by Oxford University Press. This book was released on 2016 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

Book Total Cold War

Download or read book Total Cold War written by Kenneth Alan Osgood and published by University Press of Kansas. This book was released on 2006 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.

Book Dwight D  Eisenhower

Download or read book Dwight D Eisenhower written by The Associated Press and published by Diversion Books. This book was released on 2016-05-17 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stirring exploration of our thirty-fourth President, Dwight D. Eisenhower. From the time of his childhood in rural Kansas, Dwight D. Eisenhower’s vision of himself and his country was one of confidence and hope. His hard-working parents taught him self-reliance and nothing that happened in his long career ever eroded this trait. During nearly half a century of service to his country and the world, Eisenhower displayed a deep understanding of the nation's problems, aspirations, and fears that prevailed during both war and peace. He possessed an ability to communicate with the American people in a remarkable way. They saw in him a man of sincerity and instructive good will, and they trusted him implicitly. And Eisenhower demonstrated these qualities to his countrymen again and again in full measure. “Dwight D. Eisenhower: An Associated Press Biography” features a new Introduction by retired Colonel Jack Jacobs, Medal of Honor recipient, and select photographs from the AP archives.

Book Dwight D  Eisenhower

Download or read book Dwight D Eisenhower written by Martin Jay Medhurst and published by Greenwood. This book was released on 1993-05-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length assessment of Ike's consummate skills as a communicator shows how, contrary to popular belief, he used language effectively as a weapon to achieve well-conceived strategic ends during the Cold War. Medhurst demonstrates how Eisenhower chose his audiences and times deliberately. This reference is an invaluable text and resource for students, scholars, and professionals in rhetorical studies, mass communications, public opinion, presidential studies, and Cold War history. The critical analysis shows that, despite caricatures of Eisenhower as fuzzy, muddle-headed, and obscure in his public speeches, he pondered over just the right words and employed half-truths, was ambiguous and indirect in a tactical manner. He knew exactly what he was doing and why. Texts of speeches exemplify how he served as a strategic communicator. A selected chronology points to his most important speeches. The bibliography is the most comprehensive to date on Eisenhower as a public speaker. The study is based on extensive use of primary research materials from the Eisenhower Library.

Book How Ike Led

Download or read book How Ike Led written by Susan Eisenhower and published by Macmillan + ORM. This book was released on 2020-08-11 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Dwight D. Eisenhower led America through a transformational time—by a DC policy strategist, security expert and his granddaughter. Few people have made decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, Ike was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, as well as his strong character and his personal discipline, but he also avoided making himself the center of things. He was a man of judgment, and steadying force. He sought national unity, by pursuing a course he called the "Middle Way" that tried to make winners on both sides of any issue. Ike was a strategic, not an operational leader, who relied on a rigorous pursuit of the facts for decision-making. His talent for envisioning a whole, especially in the context of the long game, and his ability to see causes and various consequences, explains his success as Allied Commander and as President. After making a decision, he made himself accountable for it, recognizing that personal responsibility is the bedrock of sound principles. Susan Eisenhower's How Ike Led shows us not just what a great American did, but why—and what we can learn from him today.

Book Dwight D  Eisenhower

    Book Details:
  • Author : United States. President (1953-1961 : Eisenhower)
  • Publisher :
  • Release : 1958
  • ISBN :
  • Pages : 1028 pages

Download or read book Dwight D Eisenhower written by United States. President (1953-1961 : Eisenhower) and published by . This book was released on 1958 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book U  S  Army and the Media in the 20th Century

Download or read book U S Army and the Media in the 20th Century written by Robert T. Davis and published by DIANE Publishing. This book was released on 2011-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Surveys the U.S. Army¿s approach to media relations from the Spanish-American War to the first Gulf War. The relationship between the Army and the media is considered in the broader context of the U.S. Government¿s approach to info. mgmt. (IM) Here is an overview of how the U.S. Army has approached its relations with the media over the previous century. Since World War I a number of bureaucratic manifestations of IM have been tried in wartime. With the exception of the U.S. Info. Agency, whose tenure spanned the period from 1953 to 1999, all the other manifestations of bureaucratic IM rose and fell during the wars in which they were created. The need for units in the field to participate in IM is a major challenge for future operations. Illus.

Book Letters to Mamie

Download or read book Letters to Mamie written by Dwight David Eisenhower and published by Doubleday Books. This book was released on 1978 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a selection from the more than 300 letters written by Dwight D. Eisenhower to his wife, Mamie Eisenhower, during World War II. Included are Eisenhower's impressions of Franklin Roosevelt, Winston Churchill, Harry S. Truman, and George Patton, and details of the planning of Operation OVERLORD and the Battle of the Bulge.

Book Media and Politics in America

Download or read book Media and Politics in America written by Guido H. Stempel III and published by Bloomsbury Publishing USA. This book was released on 2003-04-04 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating survey that shows how America's media and politics have influenced each other over the last 200 years. Where mass media and politics intersect is a distinctly American brand of political communication. Media and Politics in America: A Reference Handbook examines the major events, people, controversies, and resources of political communication from the Revolutionary War to the election of 2000. It follows the adoption of the First Amendment, the emergence of the penny press, women's suffrage, the selection of presidential candidates, the advent of radio and television, and the influence of the Internet. Readers will find government documents, Supreme Court cases, campaign statistics, media trends, and public opinion polls. The chapter on resources and the directory of organizations are extensive.

Book The Age of Eisenhower

Download or read book The Age of Eisenhower written by William I. Hitchcock and published by Simon and Schuster. This book was released on 2018-03-20 with total page 895 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling biography: a “complete and powerful assessment” of Dwight D. Eisenhower’s presidency (Booklist, starred review). Drawing on newly declassified documents and thousands of pages of unpublished material, The Age of Eisenhower tells the story of a masterful president guiding the nation through the great crises of the 1950s, from McCarthyism and the Korean War through civil rights turmoil and Cold War conflicts. This is a portrait of a skilled leader who, despite his conservative inclinations, found a middle path through the bitter partisanship of his era. At home, Eisenhower affirmed the central elements of the New Deal, such as Social Security; fought the demagoguery of Senator Joseph McCarthy; and advanced the agenda of civil rights for African-Americans. Abroad, he ended the Korean War and avoided a new quagmire in Vietnam. Yet he also charted a significant expansion of America’s missile technology and deployed a vast array of covert operations around the world to confront the challenge of communism. As he left office, he cautioned Americans to remain alert to the dangers of a powerful military-industrial complex that could threaten their liberties. Today, presidential historians rank Eisenhower fifth on the list of great presidents, and William Hitchcock’s “rich narrative” shows us why Ike’s stock has risen so high. He was a gifted leader, a decent man of humble origins who used his powers to advance the welfare of all Americans (The Wall Street Journal).

Book Eisenhower s War of Words

Download or read book Eisenhower s War of Words written by Martin J. Medhurst and published by Rhetoric & Public Affairs. This book was released on 1994 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: To Ike, rhetoric were the central weapon for waging - and winning - the Cold War. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means of conflict resolution.

Book The Mass Media and Modern Society

Download or read book The Mass Media and Modern Society written by William L. Rivers and published by San Francisco : Rinehart Press. This book was released on 1971 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Presidency and the Mass Media in the Age of Television

Download or read book The Presidency and the Mass Media in the Age of Television written by William C. Spragens and published by . This book was released on 1978 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: