Download or read book Effortless E Commerce with PHP and MySQL written by Larry Ullman and published by Pearson Education. This book was released on 2010-10-21 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).

Download or read book Effortless E Commerce with PHP and MySQL written by Larry Ullman and published by New Riders. This book was released on 2013-11-12 with total page 1683 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales and customer satisfaction Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites

Download or read book MySQL Second Edition written by Larry Ullman and published by Peachpit Press. This book was released on 2006-05-10 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you've never used MySQL before, this Visual QuickStart Guide will have you up and running with the world’s most popular open source database application in no time. In this completely updated edition of our best-selling guide to MySQL, leading technology author Larry Ullman uses his trademark crystal-clear instructions and friendly prose to introduce you to everything that’s new in MySQL. Filled with step-by-step, task-based instructions and loads of visual aids, this book explains how to interact with MySQL using SQL, the language common to all databases. The interface examples show how to use MySQL’s own tools and how to use three popular programming languages (PHP, Perl, and Java). The book covers MySQL versions 3 and 4, as well as everything new in the eagerly anticipated version 5. Along the way, you'll find extensive coverage of MySQL installation, administration, database design, as well as its use with various programming languages, database programming techniques, utilities, advanced MySQL and SQL, and more! • Takes an easy, visual approach to teaching MySQL, using pictures to guide you through the software and show you what to do. • Works like a reference book—you look up what you need and then get straight to work. • No long-winded passages—concise, straightforward commentary explains what you need to know. • Affordably priced, because buying a computer book shouldn’t be an investment in itself. • Companion Web site at www.DMCInsights.com/mysql2 contains complete source code for examples in the book, online resources, extra scripts and tutorials, updates, a reader forum, and more.

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Download or read book The Smarter Startup written by Neal Cabage and published by New Riders. This book was released on 2013-02-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Download or read book Fragrant Heart Daily Meditations written by Elisabeth Blaikie and published by . This book was released on 2015-04-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Build a Profitable Online Business written by Mikael Olsson and published by Apress. This book was released on 2013-10-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites. Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute. You won’t find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion. What you’ll learn From Build a Profitable Online Business you’ll learn: How to strategize, design, start up, and operate your own online business. How to build a professional-quality website with minimal outlay. How to attract visitors to your website and make them come back for more. How to monetize your website in 5 different ways. How to automate your websites to produce constant streams of passive income. Who this book is for The primary audience for this book is individual entrepreneurs who want to create successful web businesses with the least expenditure of time and money and run them as automated engines of passive income. The secondary audience is small companies, to which the strategies and techniques presented in the book apply equally well. This is not a book for people to program or use tools to build a website, so the audience is spared skipping through material that will not be helpful, or is redundant, or not at the correct level for them. Table of Contents Site Type and Niche Web Hosting Domain Name Site Structure Site Design Performance Validation Search Engines Site SEO Keyword Research Using Keywords Content Content Pages Navigation Navigation Pages Increasing Traffic Link Building Quality Links Table Artificial Link Building Natural Link Building Directories Social Bookmarking Social Networking PPC Profit Donations Advertising Affiliates Services Products Stickiness Return Visitors Sales Pages Credibility Credibility Pages Action Steps

Download or read book PHP and MySQL for Dynamic Web Sites Fourth Edition written by Larry Ullman and published by Peachpit Press. This book was released on 2011-09-13 with total page 1241 pages. Available in PDF, EPUB and Kindle. Book excerpt: It hasn't taken Web developers long to discover that when it comes to creating dynamic, database-driven Web sites, MySQL and PHP provide a winning open-source combination. Add this book to the mix, and there's no limit to the powerful, interactive Web sites that developers can create. With step-by-step instructions, complete scripts, and expert tips to guide readers, veteran author and database designer Larry Ullman gets right down to business: After grounding readers with separate discussions of first the scripting language (PHP) and then the database program (MySQL), he goes on to cover security, sessions and cookies, and using additional Web tools, with several sections devoted to creating sample applications. This guide is indispensable for beginning to intermediate level Web designers who want to replace their static sites with something dynamic. In this edition, the bulk of the new material covers the latest features and techniques with PHP and MySQL. Also new to this edition are chapters introducing jQuery and object-oriented programming techniques.

Download or read book WordPress Web Design For Dummies written by Lisa Sabin-Wilson and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how WordPress can help you create a unique, customized Web site Once only a platform for bloggers, WordPress is gaining popularity as a tool for creating individualized Web sites. WordPress expert Lisa Sabin-Wilson makes it easy for anyone with a basic knowledge of the WordPress software to create a custom site using complimentary technologies including CSS, HTML, and PHP. This easy-to-follow, full-color guide helps you identify the tools and technologies you need to create the site you envision, build a user-friendly navigation system, select colors and layouts, work with existing WordPress themes, and even develop your own theme to personalize your site. WordPress offers a versatile tool for building customized Web sites; this full-color book walks you through the process, explains the complimentary technologies involved, and shows you how to select colors, fonts, and themes Case studies illustrate the process and the effects that can be achieved Shows how to incorporate WordPress templates, graphic design principles, HTML, CSS, and PHP to build a truly one-of-a-kind Web site If you know how to use WordPress software to create a blog, WordPress Web Design For Dummies will enable you to quickly and easily construct a unique Web site for your business, organization, or personal use.

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Download or read book MySQL written by Larry Edward Ullman and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effortless Style written by Pierre Sauvage and published by Rizzoli Publications. This book was released on 2021-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pierre Sauvage, designer of luxury homewares and interiors, brings the reader inside his French homes--both urban and country--providing inspiration and advice for creating effortlessly elegant interiors and garden spaces. Against the backdrop of his exceptional homes in France, Pierre Sauvage--owner and art director of Casa Lopez, the legendary Parisian housewares firm whose stylish furnishings feature exceptional handicraft produced in France, Spain, Italy, and Portugal--showcases his very personal and contemporary style of decorating and entertaining. His striking use of color and textures sets the tone for each room and serves as a counterpoint to his playful matchings of materials and patterns, which work equally well in his Parisian apartment, rustic farmhouse in Normandy, and stone summer home in Provence. With discriminating taste, Sauvage pairs modern furniture with singular antiques. From bold interiors to elegant outdoor spaces, each home is infused with his connoisseur's eye for refined details.

Download or read book White Space Is Not Your Enemy written by Kim Golombisky and published by CRC Press. This book was released on 2017-02-17 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Download or read book jQuery jQuery UI and jQuery Mobile written by Adriaan de Jonge and published by Addison-Wesley. This book was released on 2012-11-02 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100+ Practical jQuery Recipes for Solving Your Real-World Web and Mobile Development Challenges! jQuery makes it easier than ever for developers to build exceptionally robust, cross-platform websites and mobile apps. jQuery, jQuery UI, and jQuery Mobile: Recipes and Examples is a practical “cookbook,” packed with realistic, easy-to-use solutions for making the most of jQuery Core, jQuery UI, plugins, and jQuery Mobile. This guide brings together more than one hundred self-contained, downloadable examples, each with an in-depth explanation of how the code works and how to adapt it for your own needs. Pioneering web/mobile developers Adriaan de Jonge and Phil Dutson present examples you can apply immediately in virtually any web or mobile app, and with any server-side platform, including PHP, .NET, Java, Ruby, Node.js, or Python. This extremely useful guide will help you Test browser support and provide for graceful degradation Fine-tune DOM element selection and manipulate your site’s DOM structure Master the newest techniques for event handling and binding Communicate with web servers: AJAX, page errors, redirects, XML, and more Use advanced UI widgets, from accordions and autocomplete to sliders and tabs Build mobile-optimized sites with the jQuery Mobile library Write and smoothly incorporate new plugins Integrate powerful third-party plugins, such as the Twitter Bootstrap framework The authors’ proven “code first, explain later” approach supports developers at all levels who want to start experimenting immediately. Their exceptionally readable examples never take shortcuts or compromise quality,and their detailed walk-throughs are ideal for anyone who wants to thoroughly understand their code. If you have a working knowledge of HTML, CSS, and basic JavaScript, you’ll feel right at home immediately; if not, de Jonge and Dutson’s careful explanations and full HTML page layout examples will get you up to speed quickly. Covers jQuery 1.6.4 and 1.7, with Tips for 1.8

Download or read book PHP for the Web written by Larry Ullman and published by Pearson Education. This book was released on 2011-03-09 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: With PHP for the World Wide Web, Fourth Edition: Visual QuickStart Guide, readers can start from the beginning to get a tour of the programming language, or look up specific tasks to learn just what they need to know. This task-based visual reference guide uses step-by-step instructions and plenty of screenshots to teach beginning and intermediate users this popular open-source scripting language. Leading technology author Larry Ullman guides readers through the latest developments including use and awareness of HTML5 with PHP. Other addressed changes include removal of outdated functions and more efficient ways to tackle common needs. Both beginning users, who want a thorough introduction to the technology, and more intermediate users, who are looking for a convenient reference, will find what they need here--in straightforward language and through readily accessible examples.