Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2001-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.

Download or read book Effects of Problem Representation and Feedback on Rational Behavior in Allais and Morlat type Problems written by Herbert Moskowitz and published by . This book was released on 1973 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Horizons A 1980 s Perspective written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2014-10-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

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Download or read book Effect of Social Interaction on Human Probabilistic Inference written by Herbert Moskowitz and published by . This book was released on 1973 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Attitudes Preferences Intentions and Consumer Behavior Toward Milk Products and Selected Competing Beverages written by Deborah Carver Fearon and published by . This book was released on 1987 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Paper written by Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences and published by . This book was released on 1974 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Professor Debreu s market Equilibrium Theorem written by James C. Moore and published by . This book was released on 1973 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Big Data Research for Social Sciences and Social Impact written by Miltiadis D. Lytras and published by MDPI. This book was released on 2020-03-19 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new era of innovation is enabled by the integration of social sciences and information systems research. In this context, the adoption of Big Data and analytics technology brings new insight to the social sciences. It also delivers new, flexible responses to crucial social problems and challenges. We are proud to deliver this edited volume on the social impact of big data research. It is one of the first initiatives worldwide analyzing of the impact of this kind of research on individuals and social issues. The organization of the relevant debate is arranged around three pillars: Section A: Big Data Research for Social Impact: • Big Data and Their Social Impact; • (Smart) Citizens from Data Providers to Decision-Makers; • Towards Sustainable Development of Online Communities; • Sentiment from Online Social Networks; • Big Data for Innovation. Section B. Techniques and Methods for Big Data driven research for Social Sciences and Social Impact: • Opinion Mining on Social Media; • Sentiment Analysis of User Preferences; • Sustainable Urban Communities; • Gender Based Check-In Behavior by Using Social Media Big Data; • Web Data-Mining Techniques; • Semantic Network Analysis of Legacy News Media Perception. Section C. Big Data Research Strategies: • Skill Needs for Early Career Researchers—A Text Mining Approach; • Pattern Recognition through Bibliometric Analysis; • Assessing an Organization’s Readiness to Adopt Big Data; • Machine Learning for Predicting Performance; • Analyzing Online Reviews Using Text Mining; • Context–Problem Network and Quantitative Method of Patent Analysis. Complementary social and technological factors including: • Big Social Networks on Sustainable Economic Development; Business Intelligence.

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Download or read book New Marketing for Social and Economic Progress and Marketing s Contributions to the Firm and to the Society written by American Marketing Association and published by . This book was released on 1975 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: