Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

Download or read book Shared Experiences in Human Communication written by Stewart L. Tubbs and published by Routledge. This book was released on 2020-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel approach to traditional subjects, the wide variety of opinions, and the extensive introductory material lift this book out of the ordinary “readings" class, and will reward the reader with understanding and appreciation of a complex subject. This collection of 37 provocative selections on human communication shares with the reader the experience and insights of some of the best minds in the discipline. The selections for the most part deal with traditional communication topics in a novel way. For example, in the chapter on verbal communication, there is a selection on profane language; in the chapter on nonverbal communication, there is a section entitled “The Silent Language of Love”; in the chapter on small group communication, there’s the Parkinson article on laws in groups; and in the chapter on mass communication, there’s one on today’s interest in sexually oriented magazines. The entire spectrum of topics usually found in beginning courses in speech communication is here. An extensive Section Two includes discussion on the psychological and transactional analysis views of communication. A brief introduction precedes each section focusing on the key ideas of each reading. Sources include the Journal of Communication, Industry Week, Journalism Quarterly, Psychology Today, Supervisory Management, Journal of Social Issues, Harvard Business Review, and Today's Speech.

Download or read book SOCIAL PSYCHOLOGY Second Edition written by SINGH, ARUN KUMAR and published by PHI Learning Pvt. Ltd.. This book was released on 2019-11-01 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is an earnest endeavour to acquaint the reader with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner. Logically organised into 17 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognitions, perception and attribution, socialisation, social attitude and persuasion, and goes on to provide in-depth coverage of stereotyping, prejudices and discrimination, behaviours in groups, social norms and conformity behaviour, leadership and social power, interpersonal attraction and relationship, social influence, aggression, prosocial behaviour, language and communication, along with applications of social psychology. The theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context. Written in an engaging style, the book is intended for the undergraduate and postgraduate students of social psychology and sociology/social works. HIGHLIGHTS OF THE BOOK • The text encompasses adequate content of the subject required at the university level as well as for UGC/NET examination. • Every chapter begins with learning objectives, followed by key terms and ends with summary and review questions. • The text emphasises clarity (avoids technical language) to enhance its effectiveness. • Objective-type questions given at the end of the book test the students' understanding of the concepts. • Glossary is provided at the end of the book to provide reference and at-a-glance understanding. NEW TO THE EDITION • Expands and clarifies a number of concepts in an easy-to-understand language. • Additional questions (objective-type) based on the demand of the students. • New and replacement figures for clear understanding of the concepts. TARGET AUDIENCE • BA/BSc (Psychology) • MA/MSc (Psychology) • MSW/MA (Social Work)

Download or read book ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN S HEALTH DRINKS written by and published by Archers & Elevators Publishing House. This book was released on with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Skills written by and published by Pathways to Higher Education. This book was released on with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Persuasive Communication written by James Brian Stiff and published by Guilford Press. This book was released on 2002-10-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Download or read book Communicating Science Effectively written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-03-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

Download or read book Handbook of Communication and Social Interaction Skills written by John O. Greene and published by Routledge. This book was released on 2003-02-26 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a thorough review and synthesis of work on communication skills and skill enhancement, this Handbook serves as a comprehensive and contemporary survey of theory and research on social interaction skills. Editors John O. Greene and Brant R. Burleson have brought together preeminent researchers and writers to contribute to this volume, establishing a foundation on which future study and research will build. The handbook chapters are organized into five major units: general theoretical and methodological issues (models of skill acquisition, methods of skill assessment); fundamental interaction skills (both transfunctional and transcontextual); function-focused skills (informing, persuading, supporting); skills used in management of diverse personal relationships (friendships, romances, marriages); and skills used in varied venues of public and professional life (managing leading, teaching). Distinctive features of this handbook include: * broad, comprehensive treatment of work on social interaction skills and skill acquisition; * up-to-date reviews of research in each area; and * emphasis on empirically supported strategies for developing and enhancing specific skills. Researchers in communication studies, psychology, family studies, business management, and related areas will find this volume a comprehensive, authoritative source on communications skills and their enhancement, and it will be essential reading for scholars and students across the spectrum of disciplines studying social interaction.

Download or read book Handbook of Research for Educational Communications and Technology written by David Jonassen and published by Routledge. This book was released on 2003-12-08 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Handbook of Research on Educational Communications and Technology written by David H. Jonassen and published by Taylor & Francis. This book was released on 2004 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this handbook updates and expands its review of the research, theory, issues and methodology that constitute the field of educational communications and technology. Organized into seven sectors, it profiles and integrates the following elements of this rapidly changing field.

Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

Download or read book EBOOK Social Psychology written by David Myers and published by McGraw Hill. This book was released on 2014-03-16 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychology is one of the most intriguing and captivating areas of psychology, as it has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. Social psychology seeks to answer questions that we think and talk about with each other every day; questions such as: Why do some people behave differently when on their own, to when they’re with a group? What leads individuals sometimes to hurt and sometimes to help one another? Why are we attracted to certain types of people? How do some persuade others to do what they want? The new edition of Social Psychology has been revised to introduce a more flexible structure for the teaching and studying of social psychology and includes up-to-date, international research in the area. There is an emphasis throughout on the critical evaluation of published research, in order to encourage critical thinking about the various topics. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: Research Close-Up: Following a brand new style, this feature matches the layout used in real research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. Focus On: Fully revised from the previous edition, these boxes now look at opposing viewpoints, controversial research or alternative approaches to topics within social psychology, offering a more critical outlook on topics and prompting the questioning of the validity of published research. Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topic. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You get immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – It gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can still access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details.

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by Univ of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.