Download or read book Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada written by Dr. Charles O. Usigbe and published by Xlibris Corporation. This book was released on 2013-05-24 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective business management is a very significant aspect for running of a business entity. It is for this reason that it is important to look at the various business management strategies that are employed by different business institutions. The following study provides an overview of the multitude of search engine optimization marketing strategies commonly used in business. It is a mixed research which employs the use of literature review as well as a survey.

Download or read book Identifying Effective Promotion Strategies for Small Retail Business in the State of Nevada written by Dr. Charles O. Usigbe and published by Xlibris Corporation. This book was released on 2013-04-05 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses are the backbone of any economy. Although big transnational firms are associated with economies of scale, efficiencies, prestige and good payscales, it is the small firms that are the largest employers in terms of numbers, and are known for their flexibility and responsiveness in meeting consumer demands. This research focuses on seeking out promotional strategies that can help small businesses in Nevada which is a hub for small businesses in America. In order to find suitable strategies that can enable small businesses to compete in an industry that has come to be dominated by big firms, a multiple case study method has been used. The multiple case study method has helped to determine useful strategies that small firms can use in competing in the retail industry, an industry that has come to be dominated by the big players. An in-depth study, of multiple cases that are focused on the state of Nevada has yielded that small businesses face many issues that are in-house that need to be resolved before the businesses embark on a journey to market themselves better

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Download or read book Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Review of Revisions Necessary to Improve Effectiveness of the Market Promotion Program written by United States. Congress. House. Committee on Agriculture. Subcommittee on Foreign Agriculture and Hunger and published by . This book was released on 1994 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leisure and Tourism written by Peter Hayward and published by Heinemann. This book was released on 2000 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: By working through this text readers will cover the full range of topics needed for the GNVQ. The book gives the readers an opportunity to to learn to work with others as a member of a group and to take responsibility for their own learning.

Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Eco and Low Carbon New Towns in China written by Yang Fu and published by Routledge. This book was released on 2020-12-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the sustainability transition theory in the context of urbanization in China, tracing the development of eco and low-carbon cities. It examines how ideas on building eco-cities and low-carbon cities travel from nation to nation, how they are adopted in the Chinese administrative context and what role inter-scalar actors play in getting the ideas transferred, translated and operationalized on the ground. Offering an overarching theoretical framework that incorporates all urban sustainability experiments in China, the book conducts a comprehensive analysis of the master plans of these new towns and summarizes the normative transition targets of sustainable urban experiments. It explores how they differ from each other and how they influence transition dynamics in practice. By examining four eco and low-carbon new towns deemed representative of current major approaches to sustainability transition management in China, the book provides a detailed depiction of generic transition management and explains the different transitional trajectories for each type of sustainable urban experiment. It demonstrates how subnational-level and city-level transitions mediate the national transition. Through a thorough inquiry into inter-scalar dynamics, institutional arrangements and techno-social innovations in sustainable urban experiments, the book links generalized transition rules and specific contexts to present a full view of the challenges, failures and territorial problems of eco and low-carbon new towns. This book makes a novel contribution to the study of Chinese urbanization by revisiting issues and problems of contemporary urban China. The reflection on these urban issues will provide implications to policymakers, professionals and the common reader interested in the future sustainable urbanism in China.

Download or read book International Journal of Academe and Industry Research written by and published by Institute of Industry and Academic Research Incorporated. This book was released on 2021-06-30 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Journal of Academe and Industry Research (IJAIR) is an open-access peer-reviewed quarterly journal focused on the two dimensions of business research: business education and applied industry research. The interconnectedness of the industry and academic institutions needs a platform that aligns their respective research needs. From the academic perspective, the business program management and the teaching and learning had been dramatically influenced by the industry trends and needs, collaborative approaches and internationalization. From there comes the indispensable role of the industry as they become partners to the academic institutions in producing quality workforce and entrepreneurs. Along these areas are the interesting topics for academic and industry researchers.

Download or read book Harnessing Globalization written by Roy C. Nelson and published by Penn State Press. This book was released on 2015-10-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can countries in the underdeveloped world position themselves to take best advantage of the positive economic benefits of globalization? One avenue to success is the harnessing of foreign direct investment (FDI) in the “nontraditional” forms of the high-technology and service sectors, where an educated workforce is essential and the spillover effects to other sectors are potentially very beneficial. In this book, Roy Nelson compares efforts in three Latin American countries—Brazil, Chile, and Costa Rica—to attract nontraditional FDI and analyzes the reasons for their relative success or failure. As a further comparison, he uses the successes of FDI promotion in Ireland and Singapore to help refine the analysis. His study shows that two factors, in particular, are critical. First is the government’s autonomy from special interest groups, both domestic and foreign, arising from the level of political security enjoyed by government leaders. The second factor is the government’s ability to learn about prospective investors and the inducements that are most important to them—what he calls “transnational learning capacity.” Nelson draws lessons from his analysis for how governments might develop more effective strategies for attracting nontraditional FDI.

Download or read book Policy Framework for Investment 2015 Edition written by OECD and published by OECD Publishing. This book was released on 2015-09-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of the Policy Framework for Investment (PFI) is to mobilise private investment that supports steady economic growth and sustainable development, contributing to the economic and social well-being of people around the world.

Download or read book Low income Families written by United States. Congress. Joint Committee on the Economic Report. Subcommittee on Low-Income Families and published by . This book was released on 1955 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Improving Investment Climates written by Kristin Hallberg and published by World Bank Publications. This book was released on 2006-01-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This evaluation assesses the effectiveness of the World Bank Group in helping its member countries improve their investment climates, within the context of the World Bank Group's overall mission of poverty reduction and sustainable development.

Download or read book Federal Register written by and published by . This book was released on 1979-11 with total page 1780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing a Country written by Louis T. Wells and published by World Bank Publications. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments of developing member countries to review and adjust the policies, institutions, and programmes that affect foreign direct investment (FDI). The ultimate purpose of FIAS is to assist member governments to attract beneficial foreign private capital, technology, and managerial expertise.

Download or read book Proceedings of the 1988 International Conference of Services Marketing written by Edward G. Thomas and published by Springer. This book was released on 2015-05-27 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Policy Framework for Investment A Review of Good Practices written by OECD and published by OECD Publishing. This book was released on 2006-08-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Review of Good Practices is published as a companion volume to the OECD Policy Framework for Investment and provides analytical background material on each of the ten chapters of the Framework.