Download or read book Effective Media for Successful Advertising in the Middle East and the Gulf written by and published by . This book was released on 199? with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Download or read book Mass Media in the Middle East written by Yahya Kamalipour and published by Greenwood. This book was released on 1994-08-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the very first handbook to offer a comprehensive survey of mass media in 21 Middle Eastern countries. Knowledgeable Middle Eastern media experts unfold the little known but timely information about the region and compendiously discuss communication philosophies, newspapers, magazines, radio, TV, motion pictures, media regulations, ownership patterns, news agencies, new technologies, external media services, and the role of media in national development in 21 country chapters. In addition to providing information about domestic and international media services, broadcast programming (domestic and imported), and print media contents, each chapter integrates geographical, social, political, religious, and economic factors to enhance our understanding of each country's mass media structure. Undergraduate and graduate students, educators, researchers, journalists, international media consultants, and media specialists will find this premier handbook an invaluable resource.
Download or read book Advertising and Social Media Status in Middle East written by Sanjay Singh Baghel and published by LAP Lambert Academic Publishing. This book was released on 2012-08 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book have established that the media activities increased dramatically. The television and social media has reached significantly to the common citizens. Television channels, FMs, News papers and internet have created a kind competition within the service providers to fetch maximum advertising to increase their profit. This increased competition is likely to drive advertising price rates down, making it possible for more companies to use this medium to bring their products to the consumer. Internet advertising opportunities exist as well. For example, currently 17.4 percent of the Middle Eastern population uses the internet, which is more or less comparable to the world average of 20.1 percent internet usage, and usage has increased rapidly From 2000-2007 the increase in Middle Eastern internet usage (920.2 percent) easily eclipsed the world average increase of 259.6 percent over the same period.
Download or read book Good Governance in the Middle East Oil Monarchies written by Martin Hetherington and published by Routledge. This book was released on 2003-09-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of good governance and how it is applied in the states of the Gulf Co-operation Council.
Download or read book ECMLG2015 11th European Conference on Management Leadership and Governance written by José Carlos Dias Rouco and published by Academic Conferences and publishing limited. This book was released on 2015-10-26 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Proceedings represent the work of contributors to the 11th European Conference on Management Leadership and Governance held this year at the Military Academy, Lisbon, Portugal on the 12-13 November 2015 The Conference Chair is Major-General Joao Vieira Borges from and the Pro-gramme Chair is Lieutenant-Colonel Jose Carlos Dias Rouco, both from the Mili-tary Academy, Lisbon, Portugal. Keynote presentations are given by Colonel Nuno Lemos Pires from the Military Academy and Lt Col Paulo Fernando Viegas Nunes from the National Defence Institute, Lisbon, Portugal. The Conference offers an opportunity for scholars and practitioners interested in the issues related to Management, Leadership and Governance to share their thinking and research findings. These fields of study are broadly described as including issues related to the management of the organisations' resources, the interface between senior management and the formal governance of the organi-sation. This Conference provides a forum for discussion, collaboration and intel-lectual exchange for all those interested in any of these fields of research or practice. With an initial submission of 163 abstracts, after the double blind, peer review process there are 64 Academic research Papers, 8 PhD Research Papers and 2 Masters research paper in these Conference Proceedings. These papers reflect the truly global nature of research in the area with contributions from Belgium, Canada, China, Colombia, Czech Republic, Denmark, Finland, Germany, Italy, Japan, Kazakhstan, Lithuania, Netherlands, New Zealand, Poland, Portugal, Republic of Korea, Romania, Russia, Scotland, South Africa, Syria, The Netherlands, Turkey, UAE, UK, United Arab Emirates, USA."
Download or read book SRDS International Media Guide written by and published by . This book was released on 2000 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Middle East Unveiled written by Donna Marsh and published by How To Books. This book was released on 2011-06-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.
Download or read book Transnational Connections and the Arab Gulf written by Madawi Al-Rasheed and published by Routledge. This book was released on 2004-11-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational Connections and the Arab Gulf presents a study of transnational cultural flows in the Gulf region and beyond. It combines an understanding of the region's historical connections with the outside world and an assessment of contemporary consequences of these connections. The contributors collected here analyze and map historical and contemporary manifestations of transnational networks within this region, linking them to wider debates on society, identity and political culture.
Download or read book Middle East Annual Review written by and published by . This book was released on 1975 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mobile Disruptions in the Middle East written by John V Pavlik and published by Routledge. This book was released on 2018-05-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions. Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace. Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.
Download or read book The Middle East Advertising Guide written by Kropps Middle East and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Football in the Middle East written by Abdullah Al-Arian and published by Hurst Publishers. This book was released on 2022-08-10 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far and away the most popular sport in the world, football has a special place in Middle Eastern societies, and for Middle Eastern states. With Qatar hosting the 2022 FIFA World Cup, this region has been cast into the global footballing spotlight, raising issues of geopolitical competition, consumer culture and social justice. Taking an interdisciplinary approach, this book examines the complex questions raised by the phenomenon of football as a significant cultural force in the Middle East, as well as its linkages to broader political and socioeconomic processes. The establishment of football as a national sport offers significant insight into the region’s historical experiences with colonialism and struggles for independence, as well as the sport’s vital role in local and regional politics today–whether at the forefront of popular mobilisations, or as an instrument of authoritarian control. Football has also served as an arena of contestation in the formation of national identity, the struggle for gender equality, and the development of the media landscape. The twelve contributions to this volume draw on extensive engagement with the existing body of literature, and introduce original research questions that promise to open new directions for the study of football in the Middle East.
Download or read book Routledge Handbook on Arab Media written by Noureddine Miladi and published by Routledge. This book was released on 2020-11-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides the first comprehensive reference book in English about the development of mass and social media in all Arab countries. Capturing the historical as well as current developments in the media scene, this collection maps the role of media in social and political movements. Contributors include specialists in the field from North America, Europe, and the Middle East. Each chapter provides an overview of the history, regulatory frameworks and laws governing the press, and socio-political functions of the media. While the geopolitical complexities of the region have been reflected in the expert analyses collectively, the focus is always the local context of each member state. All 38 chapters consider the specific historical, political, and media trajectories in each country, to provide a contextual background and foundation for further study about single states or comparative analysis in two or more Arab states. Capturing significant technological developments and the widespread use of social media, this all-inclusive volume on Arab media is a key resource for students and scholars interested in journalism, media, and Middle East studies.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
