Download or read book Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Download or read book Education and Research for Marketing and Quality Management in Libraries written by Réjean Savard and published by . This book was released on 2001 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Outreach for the Academic Library written by Bradford Lee Eden and published by Rowman & Littlefield. This book was released on 2016-05-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Download or read book Education and Research for Marketing and Quality Management in Libraries written by Réjean Savard and published by . This book was released on 2001 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library Management and Marketing in a Multicultural World written by International Federation of Library Associations and Institutions. Management and Marketing Section and published by Walter de Gruyter. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Download or read book E formation Pour Le Marketing Et Le Management Des Biblioth ques written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflects the content and richness of the IFLA satellite meeting held in Geneva, Switzerland, in 2003. It was devoted to e-learning for the marketing and management of libraries and was organized by the IFLA Management & Marketing Section, with the help of the University of Geneva, the Ecole nationale supérieure des sciences de l'information des bibliothèques (ENSSIB, France) and the Agence Intergouvernementale de la Francophonie-INTIF. Contributions from experts examine the fundamental e-learning issues raised in Africa, Europe, India and North America, as well as illustrating the power and diversity of this new teaching medium. In the final, informal discussions, chaired by Réjean Savard and Jean-Michel Salaün, we are given many tentative insights into what the future holds for both teachers and students alike.
Download or read book Education and Research for Marketing and Quality Management in Libraries written by and published by . This book was released on 2002 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Plans in Action written by Amanda L. Goodman and published by ALA Editions. This book was released on 2019-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow.
Download or read book Strategic Marketing for Libraries written by Elizabeth J. Wood and published by Libraries Unlimited. This book was released on 1988-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address these aspects of management so thoroughly or so lucidly. Special Libraries It is the authors' contention that, although librarians understand the need to market their institutions, they have not as yet focused on how to do so in a deliberate and structured fashion. The text provides means for the strategic planning of information marketing, and it incorporates cogent suggestions for defining missions, setting goals, and devising growth strategies and methodologies for evaluation. Wood and Young urge that the profession examine the challenges of automation in libraries in concert with current marketing strategies, thus assuring long-term viability and patron support. Booklist This unique guide goes beyond mere endorsement of publicity and selling techniques to offer a thoughtful, practical, in-depth discussion of how marketing principles fit into library operations and planning. General marketing principles are explained and interpreted for practitioners in the library and information science fields. Applications of marketing principles appropriate for academic, public, and special libraries are described in detail. In addition, the book examines the interrelationships among the key steps of strategic planning, emphasizing the relationship of continuous, formal planning to implementation of marketing concepts. Numerous graphs and tables provide readily accessible information.
Download or read book Education and research for marketing and quality management in libraries written by IFLA. and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cover Crops in West Africa written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1998 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover Crops in West Africa Contributing to Sustainable Agriculture
Download or read book Fran ais Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Download or read book Museums Ethics and Cultural Heritage written by ICOM and published by Routledge. This book was released on 2016-07-07 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an unparalleled exploration of ethics and museum practice, considering the controversies and debates which surround key issues such as provenance, ownership, cultural identity, environmental sustainability and social engagement. Using a variety of case studies which reflect the internal realities and daily activities of museums as they address these issues, from exhibition content and museum research to education, accountability and new technologies, Museums, Ethics and Cultural Heritage enables a greater understanding of the role of museums as complex and multifaceted institutions of cultural production, identity-formation and heritage preservation. Benefitting from ICOM’s unique position in the museum world, this collection brings a global range of academics and professionals together to examine museums ethics from multiple perspectives. Providing a more complete picture of the diverse activities now carried out by museums, Museums, Ethics and Cultural Heritage will appeal to practitioners, academics and students alike.
Download or read book Creativity and the Contemporary Economy written by Niina Koivunen and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity has become a central concept in trying to understand the contemporary economy. It is a universally accepted strategic asset and a key issue in developing economic policy. But at the same time, this lauding of the creative economy raises many questions. What can creativity really do for us? What challenges does it pose for the management and organization of companies? And, in an age when everyone tries to be creative, what does the concept even mean? This book deals with these issues, and is an engagement with the manifold ways in which creativity emerges as energy and functions as an organizing principle in modern organizations. The book presents a wide variety of approaches to understanding one of the most critical and exciting issues in modern management, with sections dedicated to the organization of innovation and creativity, leadership and management in creative endeavors, as well as creativity and organization change.
Download or read book Advanced Digital Preservation written by David Giaretta and published by Springer Science & Business Media. This book was released on 2011-06-01 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is growing recognition of the need to address the fragility of digital information, on which our society heavily depends for smooth operation in all aspects of daily life. This has been discussed in many books and articles on digital preservation, so why is there a need for yet one more? Because, for the most part, those other publications focus on documents, images and webpages – objects that are normally rendered to be simply displayed by software to a human viewer. Yet there are clearly many more types of digital objects that may need to be preserved, such as databases, scientific data and software itself. David Giaretta, Director of the Alliance for Permanent Access, and his contributors explain why the tools and techniques used for preserving rendered objects are inadequate for all these other types of digital objects, and they provide the concepts, techniques and tools that are needed. The book is structured in three parts. The first part is on theory, i.e., the concepts and techniques that are essential for preserving digitally encoded information. The second part then shows practice, i.e., the use and validation of these tools and techniques. Finally, the third part concludes by addressing how to judge whether money is being well spent, in terms of effectiveness and cost sharing. Various examples of digital objects from many sources are used to explain the tools and techniques presented. The presentation style mainly aims at practitioners in libraries, archives and industry who are either directly responsible for preservation or who need to prepare for audits of their archives. Researchers in digital preservation and developers of preservation tools and techniques will also find valuable practical information here. Researchers creating digitally encoded information of all kinds will also need to be aware of these topics so that they can help to ensure that their data is usable and can be valued by others now and in the future. To further assist the reader, the book is supported by many hours of videos and presentations from the CASPAR project and by a set of open source software.
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
