Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Download or read book The Role of Innovation and Entrepreneurship in Economic Growth written by Michael J Andrews and published by University of Chicago Press. This book was released on 2022-03-17 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Innovation and entrepreneurship are ubiquitous today, both as fields of study and as starting points for conversations among experts in government and economic development. But while these areas on continue to attract public and private investments, many measurements of their resulting economic growth-including productivity growth and business dynamism-have remained modest. Why this difference? Because not all business sectors are the same, and the transformative gains of some industries have been offset by stagnation or contraction in others. Accordingly, a nuanced understanding of the economy requires a nuanced understanding of where innovation and entrepreneurship occur and where they matter. Answering these questions allows for strategic public investment and the infrastructure for economic growth.The Role of Innovation and Entrepreneurship in Economic Growth, the latest entry in the NBER conference series, seeks to codify these answers. The editors leverage industry studies to identify specific examples of productivity improvements enabled by innovation and entrepreneurship, including those from new production technologies, increased competition, new organizational forms, and other means. Taken together, the volume illuminates whether the contribution of innovation and entrepreneurship to economic growth is likely to be concentrated, be it selected sectors or more broadly"--
Download or read book International Marketing written by P. K. Vasudeva and published by Excel Books India. This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
Download or read book Factors in Economic Development written by A. K. Cairncross and published by Routledge. This book was released on 2013-12-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1961, this work is a compendium of essays written by esteemed economist Sir Alexander Cairncross, pertaining to the theme of economic development. A wide cross-section of factors are taken into account in this extensive collection of articles, amongst which are the importance of investment and technical progress; trade; administration and planning; and the role of education.
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2018-11-20 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Download or read book The End of Economic Man written by Peter Drucker and published by Routledge. This book was released on 2017-09-08 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The End of Economic Man, long recognized as a cornerstone work, Peter F. Drucker explains and interprets fascism and Nazism as fundamental revolutions. In some ways, this book anticipated by more than a decade the existentialism that came to dominate the European political mood in the postwar period. Drucker provides a special addition to the massive literature on existentialism and alienation since World War II. The End of Economic Man is a social and political effort to explain the subjective consequences of the social upheavals caused by warfare. Drucker concentrates on one specific historical event: the breakdown of the social and political structure of Europe which culminated in the rise of Nazi totalitarianism to mastery over Europe. He explains the tragedy of Europe as the loss of political faith, resulting from the political alienation of the European masses. The End of Economic Man is a book of great social import. It shows not only what might have helped the older generation avert the catastrophe of Nazism, but also how today's generation can prevent another such catastrophe. This work will be of special interest to political scientists, intellectual historians, and sociologists. The book was singled out for praise on both sides of the Atlantic, and is considered by the author to be his most prescient effort in social theory.
Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 1991-03-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Download or read book A History of Muslim Historiography written by Franz Rosenthal and published by Brill Archive. This book was released on 1999-08-31 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Soviet Marketing and Economic Development written by Roger Skurski and published by Springer. This book was released on 1983-12-15 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK International Marketing written by Pervez Ghauri and published by McGraw Hill. This book was released on 2014-01-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.
Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Download or read book International Economic Cooperation written by Martin Feldstein and published by University of Chicago Press. This book was released on 2007-11-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A readable, balanced, and provocative view of the prospects for fruitful international economic cooperation. The papers are realistic: each discusses the difficulties involved in reaching cooperative solutions or procedures as well as the benefits of doing so. The discussion among the conference participants is lively, interesting, and insightful."--William H. Branson, Princeton University
Download or read book Marketing in Developing Countries RLE Marketing written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Download or read book Strategic International Marketing written by Hans G. Meissner and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.
Download or read book Handbook of Research on International Collaboration Economic Development and Sustainability in the Arctic written by Erokhin, Vasilii and published by IGI Global. This book was released on 2018-12-28 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global interest in the exploration of the Arctic has been growing rapidly. As the Arctic becomes a global resource base and trade corridor between the continents, it is crucial to identify the dangers that such a boom of extractive industries and transport routes may bring on the people and the environment. The Handbook of Research on International Collaboration, Economic Development, and Sustainability in the Arctic discusses the perspectives and major challenges of the investment collaboration and development and commercial use of trade routes in the Arctic. Featuring research on topics such as agricultural production, environmental resources, and investment collaboration, this book is ideally designed for policymakers, business leaders, and environmental researchers seeking coverage on new practices and solutions in the sphere of achieving sustainability in economic exploration of the Artic region.
Download or read book Business America written by and published by . This book was released on 1993 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
