Download or read book eBook New Products Management 11e written by CRAWFORD and published by McGraw Hill. This book was released on 2014-09-16 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: eBook: New Products Management 11e
Download or read book New Products Management written by Charles Merle Crawford and published by . This book was released on 2014-09-16 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.
Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill Companies. This book was released on 1991 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Download or read book Loose Leaf for New Products Management written by C. Merle Crawford and published by McGraw-Hill Education. This book was released on 2020-01-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantial changes are as follows: 1.We have made major additions and updates to the cases to provide more plentiful and more current examples. We retired several cases from the previous edition, wrote many new cases, and thoroughly updated many others. New cases for this edition include: Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility at Starbucks, and many others. As always, we aim to offer a mix of high tech products and consumer products and services in the set of cases. 2.In addition, we have substantially updated examples throughout the text wherever possible.We try to make use of illustrative examples that will resonate with today’s students wherever possible. Of course, we welcome the reader’s comments and suggestions for improvement. 3.There continues to be much new research in new products, and we have tried to stay current on all of these topics. Readers will notice new or expanded coverage of portfolio management, value curve creation, the TRIZ method, crowd-sourcing, crowdfunding,observational research, open innovation, organizational structure, 3D modeling, beta testing, sustainable product development, and frugal innovation,among other topics. 4.We continue the practice of referencing Web sites of interest throughout the text,and we have added the web addresses for several useful YouTube videos and other resources.
Download or read book Product Management and New Product Development written by R.K. Srivastava and published by Excel Books India. This book was released on 2007-01-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
Download or read book Project Management written by Jack R. Meredith and published by John Wiley & Sons. This book was released on 2017-10-30 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.
Download or read book New Products Management written by C. Merle Crawford and published by Irwin Professional Publishing. This book was released on 1997 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Management written by Richard L. Daft and published by Harcourt Brace College Publishers. This book was released on 1997-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Management 11th Ed written by Andrew DuBrin and published by Wessex, Incorporated. This book was released on 2020-05 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Management is written for newcomers to the field of management and for experienced managers seeking updated information and a review of the fundamentals. It is also written for the many professionals and technical people who work closely with managers and who take their turn at performing some management work. An example would be the member of a cross-functional team who is expected to have the perspective of a general manager. Based on extensive research about curriculum needs, the design of Essentials of Management addresses itself to the needs of introductory management courses and supervision courses offered in educational settings. Previous editions of the text were used in the study of management in colleges and universities, as well as in career schools in such diverse programs as hospitality and tourism management, and nursing. The book can also be used as a basic resource for management courses that rely heavily on lecture notes, PowerPoint presentations, and videos rather than an encyclopedia-like text.
Download or read book Strategic Market Management written by David A. Aaker and published by Wiley Global Education. This book was released on 2017-11-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Download or read book Operations Management written by Jay Heizer and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This package includes a physical copy of 'Operations Management' as well as access to the eText and MyOMLab. The edition has been edited to include enhancements making it more relevant to students outside the United States. The book presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.
Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Download or read book New Products Management written by Crawford and published by Irwin Professional Publishing. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Veterinary Medicine E BOOK written by Peter D. Constable and published by Elsevier Health Sciences. This book was released on 2016-10-25 with total page 2278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treat the diseases affecting large animals! Veterinary Medicine, 11th Edition provides up-to-date information on the diseases of horses, cattle, sheep, goats, and pigs. Comprehensive coverage includes the principles of clinical examination and making a diagnosis, along with specific therapy recommendations. For easier use, this edition has been divided into two volumes and restructured into a logical, anatomically based approach to disease. From internationally known veterinary experts Peter Constable, Kenneth Hinchcliff, Stanley Done, and Walter Grünberg, this book is the definitive, one-stop reference for farm animal and equine care. Comprehensive coverage includes information essential to any large-animal veterinarian, especially those working with horses, cattle, sheep, goats, or pigs. Coverage of diseases addresses major large-animal diseases of all countries, including foreign animal and emerging diseases. User-friendly format makes it easier to quickly absorb key information. Quick review/synopsis sections make important information on complex diseases easy to find. NEW! Convenient, easy-access format is organized by organ systems, and divides the content into two compact volumes with the same authoritative coverage. Nearly 200 new color photographs and line drawings are included in this edition. NEW full-color design improves navigation, clarifies subject headings, and includes more boxes, tables, and charts for faster reference. New Diseases Primarily Affecting the Reproductive System chapter is added. Updated and expanded chapter on pharmacotherapy lists therapeutic interventions and offers treatment boxes and principles of antibiotic use. Expanded sections on herd health include biosecurity and infection control, and valuable Strength of Evidence boxes. NEW or extensively revised sections include topics such as the Schmallenberg and Bluetongue viral epidemics of ruminants in Europe, Wesselbron disease in cattle, hypokalemia in adult cattle, equine multinodular pulmonary fibrosis, Hendra virus infection, porcine reproductive and respiratory syndrome, torque teno virus, and numerous recently identified congenital and inherited disorders of large animals. Additional content is provided on lameness in cattle and the diseases of cervids.
Download or read book Supply Chain Management written by John Joseph Coyle and published by . This book was released on 2019-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short cases at the end of each Chapter are updated and build on what students have learned in the Chapter.
Download or read book Management Concepts and Applications written by Stephen P. Robbins and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1990 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
