Download or read book E Commerce in Times of Amazon Chances and Risks for E tailers written by Samuel Weihrauch and published by GRIN Verlag. This book was released on 2021-07-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,00, Cologne University of Applied Sciences (Informatik), course: Web Science / E-Commerce, language: English, abstract: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of papers and books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it. The aim of this thesis is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The thesis then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace. In the end, this thesis should contribute to e-tailers’ knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers’ decision making process when they are confronted with the question of cooperating with the e-commerce giant or not.

Download or read book E Commerce in Times of Amazon Risks and Opportunities for E tailers written by Samuel Weihrauch and published by . This book was released on 2018-07-02 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it.The aim of this book is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The book then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace.In the end, this book should contribute to e-tailers' knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers' decision making process when they are confronted with the question of cooperating with the e-commerce giant or not. The leading questions answered in the book are:1. Is there a market concentration in the e-commerce?2. What are the reasons for the market concentration and will this trend continue into the future?3. What are the chances and risks of selling on Amazon and how often do they affect e-tailers?4. Do the chances and risks affect differently structured SMEs on Amazon to the same extent?5. Should companies sell on Amazon and how can a company successfully sell on the marketplace?Why should you read this book:The book combines knowledge from research and practiceIn order to generate insights into the opportunities and risks on Amazon, over 140 companies were surveyedIt will be shown on the basis of a selling guide, what has to be considered in order to sell successfully on Amazon

Download or read book E Commerce in Times of Amazon Chances and Risks for E tailers written by Samuel Weihrauch and published by GRIN Verlag. This book was released on 2021-07-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,00, Cologne University of Applied Sciences (Informatik), course: Web Science / E-Commerce, language: English, abstract: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of papers and books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it. The aim of this thesis is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The thesis then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace. In the end, this thesis should contribute to e-tailers’ knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers’ decision making process when they are confronted with the question of cooperating with the e-commerce giant or not.

Download or read book Amazon Marketplace A Catalyst or Potential Competitor written by Tran Tu Anh Hoang and published by GRIN Verlag. This book was released on 2023-06-06 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: This thesis aims to examine whether Amazon is a catalyst or competitor to its third-party vendors and sheds conceptual light on e-tailers in the German region to form a future outlook and strategic implications once the pandemic is overcome. After analyzing various scholars in this field, the author conducted four in-depth semi-structured interviews as well as four qualitative written surveys with third-party sellers in Germany. Using qualitative content analysis, the data from the interviews were coded and statements were categorized. By investigating the chances and risks of selling on the marketplace in times of COVID-19, this paper assesses whether selling on Amazon is a long-term business model. In conclusion, the findings indicate that Amazon’s entry into e-tailers’ niches does not seem to affect German sellers as much as expected based on current literature. Moreover, even though the market is rather saturated and issues in the global supply chain caused delivery delays, third-party sellers recorded a strong increase in business performance, benefiting from both the pandemic as well as Amazon marketplace. Recent literature emerged addressing online sellers’ concerns about Amazon copy-ing their products and therefore the studies analyzed the effects Amazon’s entry had on those sellers. However, third-party sellers may enjoy a vast number of benefits from selling on Amazon’s platform such as access to a large customer pool or fulfillment options which are not available on other e-commerce platforms. Furthermore, global disruptions induced by COVID-19 affected businesses in the past three years.

Download or read book The E Commerce Book written by Alexander Graf and published by dfv Mediengruppe Fachbuch. This book was released on 2016-08-01 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for people who want to understand e-commerce – and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned. Look forward to 150 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. This book offers a unique review of the e-commerce industry and the major changes it has seen, notably what key players have done to keep up with evolving technology and heightened consumer expectations. The authors give a solid look at what any retail or brand decision maker should know about the industry's history and future. Stephan Schambach, Founder of Founder of Intershop, Demandware, and Newstore More than ever, understanding the issues impacting the digital retail market as a whole will be critical to success in the years ahead. Alexander Graf and Holger Schneider deliver exactly the information to help you refine your perspective across markets and retail industries. Hans-Otto Schrader, CEO Otto Group

Download or read book E Commerce with Amazon Helpful Measures for Achieving Successful Commerce and Increasing Reach written by Anastazia Spajic and published by GRIN Verlag. This book was released on 2022-01-20 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - E-Commerce, , language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading position in online retail for a reason. Consumers' online understanding is influenced by the standards set by Amazon. This is because Amazon has clearly shown what is possible online, and therefore there will continue to be hardly any way around Amazon in online business. At the beginning of the paper, the most important terms are defined and explained, which should contribute to a better understanding of the topic. Thereupon, the origin, the development as well as the applicable conditions of Amazon are explained. This is followed by defining and explaining the measures that can be applied for successful trading on Amazon. Finally, the topic is rounded off with a conclusion and the research question is answered, based on the knowledge gained in the term paper

Download or read book Amazon com An e commerce force in Europe written by Anthony Blint and published by GRIN Verlag. This book was released on 2019-05-22 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Rhine-Waal University of Applied Sciences, language: English, abstract: Initially selling books online, the US company Amazon.com, Inc. has been transformed into a major online retailer over the course of its existence by providing its services to millions of customers around the world. Customer loyalty has always been essential to the success of a business, but never as much before as in the digital age. The associated customer loyalty programs are now an indispensable medium in the marketing world. Amazon is one of the most frequently mentioned examples of customer loyalty measures in general and in the world of e-commerce, in particular through its established premium program. Private labels and retailers take advantage of the multiple capabilities of the Amazon.com e-commerce platform, thereby increasing their sales and reaching new customers. Amazon's evolution from a website to an e-commerce partner and on to a development platform is driven by the spirit of innovation that is part of the company’s DNA of the company. The smartest minds in the world of technology come to Amazon.com to explore and develop technologies that make life easier for buyers, sellers, and developers around the world. The author objectifies Amazon's subjective claim of being a customer-centric company and identifies key-areas of customer- centricity by applying theoretical concepts of that topic to the company itself, resulting in an assessment of Amazons degree of customer centricity and giving readers a better understanding of the meaning and historical development of the concept.

Download or read book The Effects of an E Commerce Revolution written by Hunter Hess and published by Independently Published. This book was released on 2019-06-07 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sears was an iconic retailer in the United States for over a century. Beginning with a mail-order catalog platform, Sears became a household name by offering quality items at affordable prices. The Sears mail-order catalog allowed the company to send products to nearly every American household, whether it was located in a rural or urban area, but over time, the company entered the brick-and-mortar retail business and their massive stores quickly became anchor retailers for malls across the United States. The success of Amazon.com, however, is attributed to killing "the most innovative retailer of all time" with a strategy of innovation. Amazon, however, has taken a similar strategy to Sears during its infancy, leaving reason to believe history could repeat itself, leading to an eventual replacement of E-commerce and potentially, Amazon.com. In this book, Hunter Hess explores the full history of these two companies, determines weaknesses in the E-commerce business model, and examines today's trends and Amazon's strategy to determine if the company is doing enough to overcome the weaknesses of E-commerce, or if they are destined to eventually experience the same tragic fate as Sears.

Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.

Download or read book Amazon and the Rise of E commerce written by 50minutes, and published by 50Minutes.com. This book was released on 2017-09-22 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how Amazon conquered the world in just 50 minutes! In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world. In 50 minutes you will: • Learn about Amazon’s history, from 1994 right up to the present day • Understand its innovative business model and find out why it was so successful • Identify the opportunities and challenges for online shopping in the future ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Download or read book E Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Download or read book The Shopping Revolution Updated and Expanded Edition written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2021-04-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

Download or read book Amazon Ecommerce Organizational Strategies written by Johnny Ch LOK and published by . This book was released on 2021-08-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: I mean that digital economy will be one kind new digital resource to future any organizations. The essential piece is the knowledge, it is what give it life and what makes it an interesting and fulfil purchase and sale channel for people to spend their time , such as e-commerce virtual organization may be leaded to let purchase and ale transactions carry on easily from online websites. Hence, internet may be main knowledge management ( intellectual capital) resource to any e-commerce organizations. It is about the storage, transfer knowledge. For Amazon publish example, e-books will be knowledge as an object, like a book in library. Amazon can apply internet technology to help it to sell any author's e-books from its book e-stores. So, e-books are Amazon's knowledge resources to help it to create readers incomes. E-books is intangible knowledge resource to Amazon . Any authors' paper and e-books will be sold cheap price to help Amazon to attract global readers to choose to buy its e-books from its different countries e-web stores at home conveniently. Hence, any e-commerce organizations also need HRM ( e-managers ) to help them to deliver a superior value ( world class capabilities) in both to virtual and physical world. E-management will be another main human resources to e-commerce organizations. Why does e-management will be future main HRM resource to e-commerce organization? The reasons may include: E-management demands in sort of managerial/e-commerce sale strategy effort, skills at positioning the firm within a network of industries, e-management also demands the ability to see how the firm fits into a value creation-e-management is different because doing it work requires the e-engineering of business eco-systems, e-management demands the ability to be connected to thousands of inputs about specific changes among many industry participants , such as suppliers , customers, employees, competitors, media and shareholders. Effective e-management requires the ability to monitor developments that can change with unusually high frequency. However, it is also essential that e-managers distinguish between the few meaningful inputs and the many inputs that have limited significance, ability to sustain organizational change, effective e-managers monitor changes in their markets. So, instead of e-commerce organizations need to employ talent e-management staffs to help them to manage overall e-commerce organizations. E-leading staffs ( HRM) is another main HRM need. E-leaders need to know how to design online brochures, e.g. online brochures simply involved putting a company's market materials on the web. in order to attract or persuade online buyers visit its websites and choose the most right price of product to buy easily. E-leaders need to lead front-office transactions which involved putting customer facing customers , such as placing on order on the web when leaving back-office activities, such as order fulfillment unchanged.

Download or read book The Age of E Tail written by Alex Birch and published by Capstone. This book was released on 2000 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: « The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy. » --

Download or read book Futureconsumer com written by Frank Feather and published by . This book was released on 2001-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the dot.com disaster, this prophetic book, now in paperback, explains the stock market shakedown, why it happened, and what's next.

Download or read book E tailing in India Customer satisfaction and online consumer buying behaviour written by Saumya Mishra and published by GRIN Verlag. This book was released on 2022-04-04 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Master of commerce, language: English, abstract: This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour of differently oriented shoppers and is supposed to identify the usage of mobile shopping application and its attractiveness amongst urban Indian youth. E-tailing in India is growing at a rapid pace and need of study arises for the E-tailers to provide better improved service quality to the customers. As it is a newer concept, customers are still unaware as to what their expectations are- What more they can expect from the E-tailer still depends on the orientation of the shopper. E-tailing industry in India has witnessed many changes in a short span of time along with many opportunities as well as challenges.

Download or read book E Logistics written by Yingli Wang and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organizations. This new and updated edition provides the latest and most comprehensive coverage on digitalization in logistics and supply chain. It covers all transport modes and the role of ICT in supporting an integrated freight and supply chain network. E-Logistics provides a cross-academic and industry perspective with leading academics and practitioners as contributing authors. A variety of successful e-logistics business approaches are discussed covering a range of commercial sectors and transport modes. Subsequent chapters address in depth support systems for B2C and B2B e-commerce and e-fulfilment, warehouse management, RFID, electronic marketplaces, global supply network visibility and service chain automation. Industry case studies are used to support the discussion. The new edition also covers emerging technologies such as AI, machine learning and autonomous vehicles, Internet of Things, Robotics, drone and last mile deliveries.