Download or read book E Commerce Growth Strategy written by Kunle Campbell and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Download or read book E Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Download or read book Ecommerce written by Robert T. Plant and published by Prentice Hall Professional. This book was released on 2000 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Download or read book Changing Face Of E commerce In Asia written by Abhishek Behl and published by World Scientific. This book was released on 2022-03-23 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.
Download or read book Strategies for eCommerce Success written by Fazlollahi, Bijan and published by IGI Global. This book was released on 2001-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Download or read book E Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Download or read book Introduction to e Business written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Download or read book E Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-10-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Download or read book Ecommerce Income Mastery Training Guide written by Hillary Scholl and published by Estalontech. This book was released on 2019-10-18 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global retail e-commerce sales are expected to reach $4.8 trillion by 2021! Ecommerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide. Ecommerce sales currently account for 17.2% of all retail sales, with online shopping itself growing 13.7% year-on-year. There’s really never been a better time to get online. It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. So, here we are with our Awesome Ecommerce Income Mastery Training Guide which covers: · What are the advantages of having an e-commerce business · The most crucial emerging Ecommerce Trends to Follow this year · How To Start A Successful Ecommerce Business – step by step · What are the Latest Business Ideas for setting up an ecommerce business. · How to do e-commerce blogging · What are the best strategies to increase your overall e-commerce revenue · Finding the right e-commerce niche that you can dominate! · How can you improve the landing Page Conversions of your E-commerce business. · How can you Set Up a Facebook Ad Funnel for eCommerce Products. · Successful Ecommerce Business Stories to inspire · And much more! A well-established ecommerce business is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially Creating a marketing strategy for ecommerce is therefore not just about how to get more sales but also making the customer experience better, building brand awareness, and building a lasting relationship with your customers. These Ecommerce statistics can help you see the big picture by answering some relevant questions. By 2040, around 95% of all purchases are expected to be via ecommerce. With a reach of 75.4%, Amazon was the most popular shopping app in the US in mid-2018. PayPal had 267M active registered accounts by the fourth quarter of 2018. 61% of online shoppers made an online purchase related to fashion, which is higher than any other product category. Worldwide, the share of m-commerce in all ecommerce is expected to rise to 72.9% by 2021. Online stores that have a social media presence have 32% more sales on average than stores that don’t. On average, 52% of online stores have omnichannel capabilities. While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way. That means focusing on the critical tips for ecommerce success. Well, we have put together all the resources you need to tap into this incredible marketing potential with this well researched, comprehensive Ecommerce Income Mastery Training Guide. It is jampacked with valuable information on a wide variety of topics from latest ecommerce business ideas, emerging trends, finding the right product niche, ecommerce blogging tips, improving landing page conversions, to using Facebook, Instagram and Twitter for driving more ecommerce sales and successful business stories.
Download or read book E Commerce Mastery Tips and Tricks for Successful Sellers written by J. Matthews and published by J. Matthews Associates. This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced world of online retail, the difference between success and stagnation often lies in the mastery of the digital marketplace. "E-Commerce Mastery: Tips and Tricks for Successful Sellers" is an essential guide for entrepreneurs, small business owners, and e-commerce professionals seeking to navigate the complexities of online selling with ease and efficiency. This eBook delves into the heart of e-commerce, offering a rich blend of strategic advice, actionable tips, and insightful case studies that illuminate the path to e-commerce success. Crafted with precision and clarity, this guide covers a spectrum of topics vital for every e-commerce seller, including: Optimizing Your Online Store: Enhance user experience, improve website speed, and ensure mobile responsiveness to boost conversions and retain customers. Product Selection and Presentation: Learn how to choose winning products, create compelling product descriptions, and use high-quality images to attract and engage shoppers. Marketing Mastery: Dive deep into the world of digital marketing with strategies encompassing SEO, social media marketing, email campaigns, and content marketing to drive traffic and sales. Customer Experience and Retention: Discover the secrets to creating unforgettable customer experiences that foster loyalty, encourage repeat business, and generate positive reviews. Navigating Logistics and Operations: Get practical advice on managing inventory, fulfilling orders efficiently, and handling returns smoothly to keep your operations running like clockwork. Leveraging Data Analytics: Harness the power of data analytics to make informed decisions, understand customer behavior, and tailor your strategies for maximum impact. Scaling Your Business: Explore growth strategies that help you expand your product lines, enter new markets, and increase your online presence. Avoiding Common Pitfalls: Learn from the mistakes of others with guidance on avoiding common e-commerce pitfalls and overcoming challenges that may arise. Whether you're launching a new online store or looking to elevate an existing platform, "E-Commerce Mastery: Tips and Tricks for Successful Sellers" provides the knowledge and tools you need to thrive in the competitive world of e-commerce. With a focus on practical strategies and real-world applications, this eBook empowers sellers to achieve their business goals and carve out a successful niche in the digital marketplace.
Download or read book Fast Times written by Arun Arora and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformations, and are unsure what's holding them back."-- Page 9.
Download or read book The Ultimate Guide to Klaviyo and Shopify Integration written by Holly Angela and published by Independently Published. This book was released on 2023-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into a comprehensive 176-page guide that unlocks the secrets to mastering personalized marketing through Klaviyo and optimizing your online store with Shopify. This invaluable companion is your roadmap to navigating the complexities of integration, crafting compelling email campaigns, and fine-tuning strategies for continuous improvement. Immerse yourself in the power of combined forces, drawing inspiration from real-life success stories shared in each chapter. With actionable insights, practical examples, and a strategic growth focus, this guide is an indispensable tool for entrepreneurs and businesses looking to thrive in the dynamic landscape of eCommerce.
Download or read book Guide To E Commerce Growth written by Randall Wildsmith and published by . This book was released on 2021-03-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce has come a long way since 1994, and it's growing as more shoppers turn to devices and computers as the primary tools for discovering and buying new products. Ecommerce is not a trend, and it isn't going away any time soon. Why? Selling goods and services on the internet highly benefits both the seller and the buyer. Lots of good information in here. Instead of generic tips and techniques, the author's gone into actual real data across numerous websites from different industries. If you're running an e-commerce website, and have a dedicated ad budget you'll definitely benefit from reading this.
Download or read book Explosive Ecommerce Growth written by Nuno Morgadinho and published by . This book was released on 2024-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you unsure how to move your eCommerce from average to exceptional? Can you see the need for change but not the first step you need to take? Do you need a guide to ensure that explosive results become the new norm? We live in an exciting time where technological advancements are rapid, offering real opportunities in eCommerce. But we need to change and adapt to maximise our success. Change isn't always easy to embrace, but we know that the easy route will never be the exceptional one. Your business doesn't lack ambition, it just lacks the right partner. Your challenges can be addressed with specific strategies and tools. For every problem there is a solution, a foundational strategic roadmap that will lead you forward. In this book, Nuno Morgadinho offers a logical step-by-step guide to cover the critical building blocks required to optimise potential and generate explosive growth. Together, you will piece together the eCommerce puzzle, aligning your leadership team and enabling them to see the wider strategic landscape. As the founder and managing director at WidgiLabs, Nuno has always been passionate about the huge potential that digital technology offers. He closes the gap between where businesses are now and their future vision of explosive success. Having worked with many different clients across a variety of business sectors, achieving millions of views per month, he is perfectly placed to be the guide you need to take you on that journey too. The advice and ideas in this book will guide you towards growth in existing markets, expanding into new markets and reaching mass markets. You will have the opportunity to be the lighthouse of your industry, that exceptional success story, consigning forever to history that terrible word: average.
Download or read book E commerce Get It Right written by Ian Daniel and published by NeuroDigital. This book was released on 2011-10-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce Get It Right! is a Step-by-Step E-commerce guide, that will show you everything you need to know about selling and marketing physcial products online. Whether you¿re an e-commerce Start-Up or have an existing e-commerce website that is struggling to make a profit, this book is for you.
Download or read book Three Clicks Away written by Michael Drapkin and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
Download or read book Global E Commerce Strategies for Small Businesses written by Eduardo Da Costa and published by MIT Press. This book was released on 2003-02-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
