Download or read book E Commerce 2017 written by Kenneth C. Laudon and published by Pearson. This book was released on 2017-01-13 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the authors' E-commerce 2016.
Download or read book E commerce written by Kenneth C. Laudon and published by . This book was released on 2016 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Download or read book E commerce written by Amir Manzoor and published by Amir Manzoor. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Download or read book E Commerce 2017 Global Edition written by Kenneth C. Laudon and published by Pearson Higher Ed. This book was released on 2017-06-05 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Vast and Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Download or read book The E Commerce Book written by Alexander Graf and published by . This book was released on 2016-08-15 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Download or read book The Complete E Commerce Book written by Janice Reynolds and published by CRC Press. This book was released on 2004-03-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Download or read book Electronic Commerce written by Gary P. Schneider and published by . This book was released on 2017 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E commerce written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2011 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Download or read book Amazon and the Rise of E commerce written by 50minutes, and published by 50Minutes.com. This book was released on 2017-09-22 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how Amazon conquered the world in just 50 minutes! In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world. In 50 minutes you will: • Learn about Amazon’s history, from 1994 right up to the present day • Understand its innovative business model and find out why it was so successful • Identify the opportunities and challenges for online shopping in the future ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Download or read book Impact of e Commerce on Consumers and Small Firms written by Salvatore Zappala and published by Routledge. This book was released on 2017-11-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Download or read book E Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Download or read book E Commerce Law written by Paul Todd and published by Taylor & Francis. This book was released on 2017-09-25 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes detailed coverage of intellectual property, contract, encryption and liability issues, including allocation of domain names, use of metatags and other forms of search engine optimization, digital signatures and the position of ISPs and other intermediaries. There are case studies on electronic conveyancing and e-taxation. Though the book is written from a UK perspective, comparative material is included from other jurisdictions, including America and Singapore in particular.
Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p
Download or read book E Commerce 2015 Global Edition written by Kenneth C. Laudon and published by . This book was released on 2015-01-23 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: "E-Commerce 2015"" is intended for use in undergraduate and graduate e-commerce courses in any business discipline. "" ""The market-leading text for e-commerce "This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning ExperienceThis program will provide a better teaching and learning experience--for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Download or read book Six Billion Shoppers written by Porter Erisman and published by St. Martin's Press. This book was released on 2017-09-26 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Download or read book Introduction to E commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Download or read book E Commerce Branding written by SendPoints and published by Sendpoints. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. Includes page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.
