Download or read book Dynamic Logo written by Xianwei Lin and published by . This book was released on 2013 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Download or read book Interactive Problem Solving Using Logo written by Heinz-Dieter Boecker and published by Routledge. This book was released on 2014-05-22 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in that its stress is not on the mastery of a programming language, but on the importance and value of interactive problem solving. The authors focus on several specific interest worlds: mathematics, computer science, artificial intelligence, linguistics, and games; however, their approach can serve as a model that may be applied easily to other fields as well. Those who are interested in symbolic computing will find that Interactive Problem Solving Using LOGO provides a gentle introduction from which one may move on to other, more advanced computational frameworks or more formal analysis. What is of primary importance, however, is the text's ability -- through its presentation of rich, open-ended problems -- to effectively cultivate crucial cognitive skills.
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Download or read book Dynamic Logo written by Jenny Qiu and published by . This book was released on 2013 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of dynamic brand identities, presenting the latest from around the world, industry by industry. It also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins.
Download or read book Proceedings of the 2nd International Conference on Internet Education and Information Technology IEIT 2022 written by Ahmed El-Hashash and published by Springer Nature. This book was released on 2023-01-14 with total page 1083 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. These endeavors have made new contribution to globalization and creating a community of shared future. To adapt to this changing world and China's fast development in this new area, the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022) is to be held in April 15-17, 2022. This conference takes “bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on research fields including information technology, education, big data, and Internet. This conference aims to expand channels of international academic exchange in science and technology, build a sharing platform of academic resources, promote scientific innovation on the global scale, improve academic cooperation between China and the outside world. It also aims to encourage exchange of information on research frontiers in different fields, connect the most advanced academic resources in China and abroad, turn research results into industrial solutions, bring together talents, technologies and capital to boost development.
Download or read book Web Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
Download or read book Trademarks and Social Media written by Danny Friedmann and published by Edward Elgar Publishing. This book was released on 2015-09-25 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.
Download or read book The Dynamic Concepts of Philosophical Mathematics written by Anthony Ugochukwu O. Aliche and published by iUniverse. This book was released on 2013-01-08 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Dynamic Concept of Philosophical Mathematics, author Anthony Ugochukwu O. Aliche delves deeply into a comprehensive discussion into the intertwined relationship between philosophy and mathematics. Aliche begins by defining philosophical mathematics and traces its origins and its branches. He then relates the concept to the worlds of science, engineering, technology, creative and applied arts, and human existence. In this systemic, practical and research-driven work, Aliche presents innovative interpretations of mathematical and philosophical issues and reexamines their relevance and applicability to modern developments. He also proposes abolishing most ancient and primordial mathematical policies and formulas, as they are not helping the world of science and technology to grow. Presenting principles, practices, and theories, The Dynamic Concept of Philosophical Mathematics demystifies the oracle of mathematics and communicates that knowledge is power and must therefore be progressive. He equally insisted that the progressive nature of knowledge which must be God-driven fundamentally fulcrumed the demystification of QED which he replaced with the Infinitude Method which scientifically agrees with the progressive dynamism of knowledge. A product of seasoned scholarship, natural wisdom, empirical research, and inspired originality. It is perhaps one of the most sophisticated intellectual inputs to the world of knowledge
Download or read book Handbook of Psychology Educational Psychology written by William M. Reynolds and published by John Wiley & Sons. This book was released on 2003-06-02 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes established theories and cutting-edge developments. Presents the work of an international group of experts. Presents the nature, origin, implications, an future course of major unresolved issues in the area.
Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by A&C Black. This book was released on 2010-04-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Download or read book Dynamic Identities in Cultural and Public Context written by Ulrike Felsing and published by Lars Müller Publishers. This book was released on 2009-10-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis
Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2022-09-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to: • Employ white space as a significant component of design • Define and reveal dominant images, words, and concepts • Use scale, position, and color to guide readers through levels of importance • Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
Download or read book Hybrid Learning written by Simon K.S. Cheung and published by Springer. This book was released on 2012-07-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Hybrid Learning, ICHL 2012, held in Guangzhou, China, in August 2012. The 32 contributions presented in this volume were carefully reviewed and selected from numerous submissions. In addition two keynote talks are included in this book. The topics covered are computer supported collaborative learning, experiences in hybrid learning, electronic learning, pedagogical and psychological issues, hybrid learning systems, and organizational frameworks for hybrid learning.
Download or read book Proceedings ACM Multimedia written by and published by . This book was released on 2002 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bleeding Green written by Christopher Price and published by U of Nebraska Press. This book was released on 2022-11 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bleeding Green is a lifelong fan’s look at the Hartford Whalers, a National Hockey League team that, despite an inglorious past and a future that unexpectedly vanished, have had a lasting impact to this day on not only the NHL but the sports landscape as a whole.
