Download or read book Dutch Moderne written by Steven Heller and published by . This book was released on 1994-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dutch Moderne examines a little-charted genre of Dutch graphic design during the 20's and 30's. The stylistic movements of the period - from De Stijl to art deco - played a vital role in bringing the concepts of the modern movement into the commercial world. A synthesis of cubist and ancient Egyptian and Mayan forms, art deco quickly spread throughout post-World War I France, Germany, England, Italy, and Eastern Europe before appearing in Holland. And yet despite its comparatively late start, Dutch designers enthusiastically embraced the style for its contemporary feel, elegance, and streamlined aesthetic as an alternative to staid traditional and outrageous revolutionary graphic approaches. The style influenced virtually all forms of Dutch commercial art, from magazines, newspapers, and posters to trademarks and advertisements. Dutch Moderne features over 500 of these designs, many of which have never before been published in the United States, by scores of designers both renowned and anonymous. These unearthed artifacts of Dutch commercial design reveal the rich legacy of an indigenous style. This book is an essential resource for graphic designers, students of design, and pop culture history aficionados alike.
Download or read book Dutch Moderne Graphic Design from Destijl to Deco written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Typology written by Steven Heller and published by Chronicle Books. This book was released on 1999-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.
Download or read book Paul Rand written by Michael Kroeger and published by Chronicle Books. This book was released on 2012-08-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Download or read book De Stijl written by Steven Heller and published by . This book was released on 1989 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book De Stijl 1917 1931 written by Hans Ludwig C. Jaffé and published by Belknap Press. This book was released on 1986 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the essential book on De Stijl, one of the longest lived and most influential of modern art movements. H. L. C. Jaffé recounts the history of this abstract movement; explains its artistic goals and practice; delineates its utopian ideology; and describes the special qualities of De Stijl painting, sculpture, architecture, and design. Jaffé charts the evolution of the movement from its beginning in 1917 with the founding of the journal De Stijl. He locates the philosophical origins of the artistic program, which put aside representation of nature and confined itself to "pure" forms of expression: vertical and horizontal lines and the primary colors--yellow, blue, red--against white, black, and gray. He describes the roles of Ban Doesburg, De Stijl's driving force, and Mondrian, its leading exponent; the application of its principles to design and architecture; and the involvement of sculptors Arp and Brancusi. He places De Stijl in relation to other abstract arts and demonstrates its wide range of influence. Throughout Jaffé quotes extensively from the writings of the De Stijl group, allowing the artists themselves to describe their aims and methods; a complete forty-page pamphlet by Mondrian, Art and Life (1931) is appended.
Download or read book Print written by and published by . This book was released on 1994-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Design written by Stephen J. Eskilson and published by Yale University Press. This book was released on 2019-05-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
Download or read book Graphic Design USA written by and published by . This book was released on 2000 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dutch Graphic Design 1918 1945 written by Alston W. Purvis and published by Van Nostrand Reinhold Company. This book was released on 1992 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overzicht van de Nederlandse grafische ontwerpkunst in de periode 1918-1945.
Download or read book Italian Art Deco written by Steven Heller and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated addition to Chronicle Books' popular design library, this lavishly illustrated volume offers a unique survey of Italian commercial graphic design during a period of both creative artistic vitality and extreme political turmoil. The first English-language book to showcase the bold typography and streamlined imagery of modern Italian design motifs on comercial products of the day, this fascinating and important resource for designers, history buffs, and collectors includes a discussion of the Futurist influence on the Italian Art Deco style and the success of such individualized expression despite a ruthless Fascist regime.
Download or read book Dutch Graphic Design written by Alston W. Purvis and published by . This book was released on 2006-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a richly illustrated overview of the Netherlands distinguished graphic design history from 1890 to the present day. Packed with the work of its greatest exponents, including Jan Toorop, Theovan Doesburg,Piet Zwart and many more, this book presents a feast of visual imagery that will delight all graphic designers, artists and historians of art and design.
Download or read book De Stijl and Dutch Modernism written by Michael White and published by Manchester University Press. This book was released on 2003-09-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name De Stijl, title of a magazine founded in the Netherlands in 1917, is now used to identify the abstract art and functional architecture of its major contributors: Mondrian, Van Doesburg, Van der Leck, Oud, Wils and Rietveld. De Stijl achieved international acclaim by the end of the 1920s and its paintings, buildings and furniture made fundamental contributions to the modern movement. This book is the first to emphasize the local context of De Stijl and explore its relationship to the distinctive character of Dutch modernism. It examines how the debates concerning abstraction in painting and spatiality in architecture were intimately connected to contemporary developments in the fields of urban planning, advertising, interior design and exhibition design. The book describes the interaction between the world of mass culture and the fine arts.
Download or read book Color Design Workbook written by AdamsMorioka and published by Rockport Publishers. This book was released on 2008-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
Download or read book The Story of De Stijl written by Hans Janssen and published by Harry N. Abrams. This book was released on 2011-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was De Stijl? This fascinating survey, the most comprehensive book to be published on the subject, seeks to unravel that question and to consider how the theory of De Stijl (Dutch for "The Style") matched its actual practice. There are various answers: De Stijl was a magazine; De Stijl was an art movement; and De Stijl was an idea, a world view, and an approach to life. And from the 1930s onwards, De Stijl was recognized internationally as the most important contribution to modern culture made by The Netherlands. It is associated with such instantly recognizable objects as the radical geometric abstract paintings of Piet Mondrian, with their perpendicular relationships and primary colors; the dynamic architectural drawings of Theo van Doesburg, which explode the conventional box-like structure of a building and show it as interpenetrating spaces unfolding in time; and the experimental furniture of Gerrit Rietveld, who took the most familiar of objects, the armchair, and reconfigured it as a series of self-supporting planks and struts. In each case, the artists, architects and designers seem to have had a common aspiration to work together to forge a new cultural consensus and "style" for the modern age. In The Story of De Stijl, which draws extensively on original sources, the authors challenge the understanding of De Stijl as a coherent movement, presenting a series of "scenes" focused on crucial turning points in the history of De Stijl and bringing to the foreground the key relationships and interactions that brought De Stijl to life. It is profusely illustrated with a range of images, many previously unseen, from artworks and buildings to photographs, letters, and documents, that, along with anecdotes, articles, and even footnotes combine to convey the texture of the world De Stijl emerged from. This accessible yet authoritative account is set to become the standard reference work on an important and fascinating modern movement.
Download or read book British Modern written by Steven Heller and published by . This book was released on 1998 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
