Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Download or read book Financial Modeling written by Joachim Häcker and published by Springer. This book was released on 2017-12-11 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to modern financial modeling using Excel, VBA, standards of financial modeling and model review. It offers guidance on essential modeling concepts around the four core financial activities in the modern financial industry today: financial management; corporate finance; portfolio management and financial derivatives. Written in a highly practical, market focused manner, it gives step-by-step guidance on modeling practical problems in a structured manner. Quick and interactive learning is assured due to the structure as a training course which includes applied examples that are easy to follow. All applied examples contained in the book can be reproduced step by step with the help of the Excel files. The content of this book serves as the foundation for the training course Certified Financial Modeler. In an industry that is becoming increasingly complex, financial modeling is a key skill for practitioners across all key sectors of finance and banking, where complicated problems often need to be solved quickly and clearly. This book will equip readers with the basic modeling skills required across the industry today.

Download or read book OECD Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations 2022 written by OECD and published by OECD Publishing. This book was released on 2022-01-20 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global economy where multinational enterprises (MNEs) play a prominent role, governments need to ensure that the taxable profits of MNEs are not artificially shifted out of their jurisdiction and that the tax base reported by MNEs in their country reflects the economic activity undertaken therein. For taxpayers, it is essential to limit the risks of economic double taxation.

Download or read book Leadership written by Barbara Kellerman and published by Prentice Hall. This book was released on 1984 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: An edited collection of thirteen original chapters by leadership experts from a variety of social science/business disciplines. The first treatment of leadership studies from an interdisciplinary perspective.

Download or read book The Role of Economic Analysis in EU Competition Law the European School Fourth Edition written by Doris Hildebrand and published by International Competition Law. This book was released on 2016 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Competition Law Series Volume 66 The Role of Economic Analysis in EU Competition Law, Fourth Edtionand in its revised and updated fourth edition, explores the full spectrum of the development of European economic approach in competition law. Almost two decades after the arrival of the and‘more economics based approachand’ to EU competition law, this economic school of thought, the European School, has been properly defined and is now in general used among competition law practitioners and their government counterparts. This approach, studied by Doris Hildebrand since the first edition of this now-classic work, implements the European cornerstones of the social market economy concept such as freedom of contract, social fairness, and the equality principle. In this edition, the author uncovers its multiple rationales as it has gradually formulated the legal principles of and‘competition economicsand’ that have come to underlie all matters related to Article 101 (1), Article 101 (3), Article 102, the Merger Regulation, and the State Aid provisions. As in previous editions, the bookand’s interdisciplinary approach integrates law and economics in such a way that economics in competition proceedings becomes easier to understand for lawyers not trained in economic theory or economic school of thoughts. It offers an in-depth description of and‘European Schooland’ theories and applications, particularly with respect to vertical and horizontal agreements. In addition, the book provides solid guidance on the definition of the relevant antitrust markets, with a detailed description of the hypothetical monopolist test. Whatand’s in this book: Among the fundamental elements discussed are the following: application of economics in the competition test as developed by the EU Courts; concrete economic analysis companies need to perform in order to qualify for an exemption; test procedures to assess whether a certain behaviour constitutes an abuse under Article 82; various methodologies to define markets; contrasting the European and Chicago schools; practical implementation of the EU social market economy objective in EU competition law; workable competition vs. effective competition; changes in the enforcement system; use of evidence in market definition practice; State Aid provisions; and empirical techniques used to evaluate a merger. All significant cases contributory to the development of European competition economics are discussed and analysed in detail. and‘The Frameand’, the first chapter that has been included in this edition, clearly demonstrates all the ways in which EU competition policy represents an essential foundation of the EU. Moreover and‘The Frameand’ elaborates that the social market economy objective as defined in the Lisbon Treaty is, from the economic perspective, the appropriate benchmark in any EU competition law assessment. This benchmark requires a holistic approach by taking into account and‘utilitiesand’ of EU citizens instead of focusing on price elements only. How will this help you: This new updated and revised edition has been greatly anticipated and will be widely welcomed. The book helps to develop expertise in applying the and‘more economics based approachand’ by citing the relevant case law. Competition lawyers, corporate in-house counsel, competition authorities, and courts will appreciate the bookand’s clear, understandable discussion of the relevant European competition theory, authoritative guidance on the application of economic analysis, and practical insight in dealing with these subjects in real-world cases. and

Download or read book Marketing 10 cases studies written by Claire Garcia and published by . This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Download or read book Routledge Handbook of Environmental Accounting written by Jan Bebbington and published by Routledge. This book was released on 2021-03-30 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook showcases the broad spectrum of diverse approaches to environmental accounting which have developed during the last 30 years across the globe. The volume covers a range of physical issues such as water, carbon and biodiversity, as well as specific accounting matters such as management control, finance and audit. Moreover, seven chapters present environmental accounting issues that arise in the regions of Africa, Asia, Europe, MENA, North America, the Pacific and South America. The handbook also highlights future challenges in all the topic areas addressed as well as introducing new topics, such as links between environmental accounting and the circular economy, and the issues associated with animal rights. Edited by leading scholars in the area and with key contributions from across the discipline, and covering a diverse range of perspectives and locations, the volume is divided into five key parts: • Part 1: Framing the issues • Part 2: Financial accounting and reporting • Part 3: Management accounting • Part 4: Global and local perspectives • Part 5: Thematic topics in environmental accounting This handbook will act as a significant publication in drawing together the history of the field and important reference points in its future development, and will serve as a vital resource for students and scholars of environmental accounting and environmental economics.

Download or read book European Tax Law written by Ben Terra and published by Springer. This book was released on 1997-08-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although a genuine European tax hardly exists as such, the EC policy of aligning national taxes and tax policies insofar as is necessary for a common market affects taxation and tax law in all Member States. European Tax Law systematically surveys the EC tax rules that arise from this policy and their implications. It provides a detailed discussion of European integration and Community tax harmonisation policy, with practical analysis of all the relevant Community tax rules, in force and pending. The book's clear, straightforward coverage includes: tax measures already taken at the Community level and their legal basis; the current state of positive harmonisation as manifested in EC regulations and directives; the effect of 'negative integration' (such as prohibition of discrimination) that limits Member States' freedom to arrange their own national tax systems; the surprising effect of national habits and couleur locale ; and the consequences of general (non-fiscal) Community law for national tax laws as it emerges in the case law of the European Court of Justice. European Tax Law includes an extensive index and a table of cases for easy access to information. Practitioners, academics, and advanced students of tax law and EC law will value the lucid, ordered, and comprehensive coverage of this resource.

Download or read book Higher education written by Great Britain: Department for Business, Innovation and Skills and published by The Stationery Office. This book was released on 2011-06-28 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This White Paper sets out the government's policies for the reform of higher education. The reforms seek to tackle three challenges (i) Putting higher education on a sustainable footing; (ii) Seeking to deliver a better student experience - that is, improvements in teaching, assessment, feedback and preparing the student for the world of work; (iii) Pushing for higher education institutions to take more responsibility for increasing social mobility. The Paper is divided into six chapters, with an annex. Chapter 1: Sustainable and fair funding; Chapter 2: Well-informed students driving teaching excellence; Chapter 3: A better student experience and better-qualified graduates; Chapter 4: A diverse and responsive sector; Chapter 5: Improved social mobility through fairer access; Chapter 6: A new, fit-for-purpose regulatory framework. By shifting public spending away from teaching grants and towards repayable tuition loans, the government believes higher education will receive the funding it needs whilst making savings on public expenditure. The reforms aim to deliver a more responsive higher education sector in which funding follows the decisions of learners and successful institutions are freed to thrive. Also, creating an environment in which there is a new focus on the student experience and the quality of teaching and in which further education colleges and other alternative providers are encouraged to offer a diverse range of higher education provision. The Government, through the Office for Fair Access (OFFA), will be introducing a National Scholarship Programme and will also increase maintenance grants and loans for nearly all students. New Technology Innovation Centres will also be rolled out followed by publication of an innovation and research strategy, exploring the roles of knowledge creation, business investment, skills and training.

Download or read book Comptabilit et audit written by Micheline Friédérich and published by Foucher. This book was released on 2009 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il comprend 16 chapitres, conformément à la structure du programme où l'on distingue trois domaines de connaissances : - le diagnostic financier, l'évaluation et la communication financières des sociétés et des groupes ; - la comptabilité des regroupements d'entreprises avec ses deux volets : • les fusions ; • les comptes consolidés et la fiscalité des groupes ; - le contrôle interne et l'audit. Chacun des problèmes comptables fait l'objet d'explications approfondies : - mentionnant les sources légales et réglementaires (code de commerce, PCG, IFRS) ; -assorties d'encadrés sur les positions fiscales ou sur les normes IFRS en relation avec la question traitée ; - illustrées d'exemples, montrant le jeu des comptes et, s'il y a lieu, l'incidence fiscale. Cette nouvelle édition tient compte des mises à jour des normes IFRS (homologuées te 3 juin 2009 par la Commission européenne) et également des récents textes legislatifs (ordonnances de janvier 2009).

Download or read book DSCG 4 written by Kada Meghraoui and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applied Thermodynamics written by Onkar Singh and published by New Age International. This book was released on 2006 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Presents A Systematic Account Of The Concepts And Principles Of Engineering Thermodynamics And The Concepts And Practices Of Thermal Engineering. The Book Covers Basic Course Of Engineering Thermodynamics And Also Deals With The Advanced Course Of Thermal Engineering. This Book Will Meet The Requirements Of The Undergraduate Students Of Engineering And Technology Undertaking The Compulsory Course Of Engineering Thermodynamics. The Subject Matter Of Book Is Sufficient For The Students Of Mechanical Engineering/Industrial-Production Engineering, Aeronautical Engineering, Undertaking Advanced Courses In The Name Of Thermal Engineering/Heat Engineering/ Applied Thermodynamics Etc. Presentation Of The Subject Matter Has Been Made In Very Simple And Understandable Language. The Book Is Written In Si System Of Units And Each Chapter Has Been Provided With Sufficient Number Of Typical Numerical Problems Of Solved And Unsolved Questions With Answers.

Download or read book International Financial Statement Analysis written by Thomas R. Robinson and published by John Wiley & Sons. This book was released on 2012-04-04 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-to-date information on using financial statement analysis to successfully assess company performance, from the seasoned experts at the CFA Institute Designed to help investment professionals and students effectively evaluate financial statements in today's international and volatile markets, amid an uncertain global economic climate, International Financial Statement Analysis, Second Edition compiles unparalleled wisdom from the CFA in one comprehensive volume. Written by a distinguished team of authors and experienced contributors, the book provides complete coverage of the key financial field of statement analysis. Fully updated with new standards and methods for a post crisis world, this Second Edition covers the mechanics of the accounting process; the foundation for financial reporting; the differences and similarities in income statements, balance sheets, and cash flow statements around the world; examines the implications for securities valuation of any financial statement element or transaction, and shows how different financial statement analysis techniques can provide valuable clues into a company's operations and risk characteristics. Financial statement analysis allows for realistic valuations of investment, lending, or merger and acquisition opportunities Essential reading for financial analysts, investment analysts, portfolio managers, asset allocators, graduate students, and others interested in this important field of finance Includes key coverage of income tax accounting and reporting, the difficulty of measuring the value of employee compensation, and the impact of foreign exchange rates on the financial statements of multinational corporations Financial statement analysis gives investment professionals important insights into the true financial condition of a company, and International Financial Statement Analysis, Second Edition puts the full knowledge of the CFA at your fingertips.

Download or read book Research for Universal Health Coverage written by Christopher Dye and published by World Health Organization. This book was released on 2013 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The World Health Report: research for universal health coverage" focuses on the importance of research in advancing progress towards universal health coverage. In addition, it identifies the benefits of increased investment in health research by low- and middle-income countries using case studies from around the world, and proposes ways to further strengthen this type of research.

Download or read book Comptabilit et audit written by Robert Obert and published by . This book was released on 2007 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alliant efficacement la théorie et la mise en pratique, ce manuel Comptabilité et audit couvre l'intégralité du programme du Diplôme Supérieur de Comptabilité et de Gestion, épreuve n° 4. Outil efficace de préparation, il permet d'acquérir toutes les connaissances indispensables à la réussite de l'examen : information comptable et financière : diagnostic, évaluation, communication... opérations financières spécifiques : évaluation et comptabilisation ; opérations de fusion : contextes juridique, fiscal, financier, comptable... comptes consolidés : périmètre, retraitements, organisation de la consolidation, comptes combinés... fiscalité des groupes : régime des sociétés mères et des filiales, intégration fiscale... audit et contrôle interne : cadre général et principes réglementaires de l'audit ; objectifs, cadres conceptuels, système d'information et appréciation du contrôle interne ; déontologie et responsabilité de l'auditeur.

Download or read book The Routledge Handbook of Responsible Investment written by Tessa Hebb and published by Routledge. This book was released on 2015-08-11 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UN-supported Principles for Responsible Investment initiative has led to around a third of the world’s financial assets being managed with a commitment to invest in a way that considers environmental, social or governance (ESG) criteria. The responsible investment trend has increased dramatically since the global financial crisis, yet understanding of this field remains at an early stage. This handbook provides an atlas of current practice in the field of responsible investment. With a large global team of expert contributors, the book explores the impact of responsible investment on key financial actors ranging from mainstream asset managers to religious organizations. Offering students and researchers a comprehensive introduction to current scholarship and international structures in the expanding discipline of responsible investment, this handbook is vital reading across the fields of finance, economics and accounting.

Download or read book DSCG 4 Comptabilit et audit Manuel et applications Mill sime 2023 2024 written by Didier Bensadon and published by Foucher. This book was released on 2023-09-20 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le manuel de Comptabilité et audit a été conçu pour préparer l’épreuve n°4 du diplôme supérieur de comptabilité et de gestion (DSCG), grade Master (M). Il comprend 18 chapitres, conformément au nouveau programme où l’on distingue quatre domaines : les opérations de restructuration ; les normes comptables internationales ; les comptes de groupe ; l’audit. Chacun des problèmes comptables fait l’objet d’explications approfondies : mentionnant les sources légales et réglementaires (Code de commerce, PCG, IFRS) ; assorties d’encadrés sur les normes en relation avec la question traitée ; illustrées d’exemples, montrant le jeu des comptes et, s’il y a lieu, l’incidence fiscale. Le droit comptable, au sens le plus large, est en permanente évolution. Cette édition intègre donc la dernière version du Plan comptable général, des IFRS, des normes professionnelles des experts-comptables, des normes d’exercice professionnel des commissaires aux comptes et des codes de déontologie.Un nouveau développement sur l’information en matière de durabilité permet enfin d’aborder les dernières évolutions de la doctrine comptable et du cadre normatif de l’UE.