Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book PR Power Inside Secrets From the World of Spin written by Amanda Barry and published by Random House. This book was released on 2012-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Download or read book Powerful PR Strategies for Success Collection written by Deirdre Breakenridge and published by FT Press. This book was released on 2012-04-20 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis
Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Download or read book A New Lexicon of the Hebrew Language written by Thomas Jarrett and published by . This book was released on 1848 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Build an Online Business written by Bernadette Schwerdt and published by John Wiley & Sons. This book was released on 2018-03-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
Download or read book The Virtual Assistant s Guide to Publicity Services written by Jane Tabachnick and published by Simply Good Press. This book was released on 2018-08-30 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is not a single brand – large, small, independent, undefined, author, or coach, who won't benefit from publicity. In every industry, in every country around the globe, everyone could use a little publicity. Despite the need, many entrepreneurs and companies don't have the bandwidth or budget to hire a PR firm or to manage it on their own. The Solution: The PR Support Virtual Assistant This book was created for you, dearest Virtual Assistant. This book is not a how-to meant to teach you to offer PR the way a full-service Public Relations firm would. Instead, this book was written to show you a new realm of possibilities as a PRVA. For any company, entrepreneur, coach, consultant or author looking to implement public relations, this short guide is full of wisdom and practicality. It will help them understand how they can successfully outsource some of their PR tasks. It is my hope that this book will ignite those possibilities for you.
Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Download or read book DIY PR written by Penny Haywood and published by B. T. Batsford Limited. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different PR techniques are described and a chart shows how to determine which PR techniques are right for your business.
Download or read book A Compendious and Complete Hebrew and Chaldee Lexicon to the Old Testament written by Benjamin Davies and published by . This book was released on 1890 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book DIY PR written by Rebecca Hasulak and published by Createspace Independent Publishing Platform. This book was released on 2016-10-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As the founder or leader of a start-up, you have your hands full. While already juggling myriad responsibilities, you've given some thought to the idea that your company might benefit from a public relations and content program. But these fields are a mystery to you. You don't have the resources to hire a PR consultant (or full-fledged agency), and you certainly don't have the time to learn about - and execute - these initiatives on your own. You feel overwhelmed, confused and frustrated. What's a scrappy start-up to do? Give up on PR and content entirely? Absolutely not! DIY PR: Public Relations and Content Hacks for the Lean Start-up was written precisely for you. This book was designed to teach you the foundation of what you need to know about the often-murky world of public relations and give you actionable guidance on launching your own PR and content efforts. When you've finished reading, you'll walk away with an understanding of the prongs of public relations and content, why they matter and an exact sequence of steps you can start following immediately. It's time to learn how to do your own PR, until you choose to engage with an agency and no longer do it yourself.
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.
Download or read book I Wake Up Screening written by John Anderson and published by Billboard Books. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of essays, commentary, insights, and practical information from sixty leading Hollywood insiders furnishes helpful advice for independent filmmakers, with contributions by Christine Vachom, Geoff Gilmore, Bill Condon, Roger Ebert, Richard Pena, and other filmmakers, directors, critics, and producers. Original.
Download or read book A Hebrew and English lexicon of the Old Testament written by Francis Brown and published by . This book was released on 1906 with total page 1166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diy Pr for Small Businesses written by LUCY. WERNER and published by . This book was released on 2024-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it's your essential toolkit for standing out from the crowd. Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR business succeed. And it just takes 6 minutes!
Download or read book Start Your Own Coffee and Tea Shop written by Emma Mills and published by Crimson Publishing. This book was released on 2010-03-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever dreamed of opening a coffee or tea shop? If you are an coffee shop entrepreneur in the making, this book will show you how. We cover every aspect of setting up a coffee or tea shop and break the process down step-by-step so you can make your business a success. You might think the market's dominated by corporate coffee house chains - you'd be wrong! Independent coffee and tea shops are still thriving, and you can join them. We guide you through raising finance, testing your idea, analysing your competitors and getting up and running to ensure your business succeeds. Starting Your Own Coffee or Tea Shop is crammed with profiles, tips and real-life advice from the founders of extremely successful coffee and tea shops, including Costa Coffee, Betty's Tea Shop and some award-winning independents around the UK; so you can learn from the best. Written in conjunction with the UK's most popular website for small business, Startups.co.uk, the information is quality, easy to understand and accurate. Startups.co.uk helps over 150,000 people every month to start their businesses. It is the UK's most popular website for small business owners and helps you start up and run your own business.
