Download or read book Diy Brand Journalism written by Robert Peecher and published by . This book was released on 2016-03-14 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Mooncalf Press, we work with small to mid-level businesses to build an online marketing campaign centered around telling our clients' stories. We've taken the concept of brand journalism, up to now almost completely reserved for large corporations, and applied it to small businesses. Essentially, we become your company's newsroom.Typically the customers we work with have a website, they have a social media presence, but they do not know how best to use these marketing tools. And so their websites are stagnant and their social media accounts get no traction.We create content for our clients through a filter of brand journalism. This sometimes looks very different than traditional advertising or other forms of online content, but it has been very successful for our clients in building their brand awareness, their brand loyalty, and bringing customers through their doors.In DIY: BRAND JOURNALISM, we offer small business owners and marketing directors insight into how we approach a client's story to build a long term marketing strategy. Our goal is simple enough: We want to help small businesses improve their marketing and build better relationships with their customers and potential customers through authentic and compelling storytelling.Brand Journalism is different from other kinds of online marketing, but if you want to separate yourself from your competition and build stronger relationships among your customers, Brand Journalism is the best strategy to employ to reach your business goals.

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.

Download or read book DIY Media Marketing written by Stew Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-09-23 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step By Step How YOU Should Approach Marketing In Today's World Using the 5-phase mission planning model used by US Navy SEALs, this book will help you understand exactly what you need to do to immediatley start leveraging media to sell more, build your customer base, and spread the word about what you do. Whether you're a coach or an author... a retail store owner or a real estate agent... a car dealer or a donut shop manager... your ability to use media to market your business spells the difference between success and failure in today's hyper-connected world. We'll show you: How to get laser-focused on the right target market for you The #1 way to become the Go-To Expert in any market How to leverage social media and Facebook to get more customers What you REALLY need in a good business website The TWO Types of Videos that get paying customers through your door How to write sales copy and ads that actually make sales and Much MORE! Everyone's a Media Company - No Matter What You Sell! Stew Smith and Jim Edwards put their 40+ years of online marketing experience to work for you in this practical guide to 21st Century media marketing.

Download or read book The DIY Guide to FREE Publicity written by Christina Daves and published by . This book was released on 2020-01-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing media for your business is a game changer and completely up-levels your authority and credibility as well as exposing your brand to an exponential number of new potential clients and customers.Media today operates 24/7/365 and journalists need industry experts to source and quote. Whoever knows how to position themselves online as the most credible expert is the one the media is going to use. This book is designed to help YOU be the one the media reaches out to whenever they are researching a story and need someone like you who has the expertise to make it happen. The system I created, use and have taught to thousands of people, has resulted in over one billion views and over eight figures in sales from free publicity. From television shows like TODAY, Good Morning America, The View, MSNBC, CNN and local affiliates of NBC, CBS, ABC, and FOX to print publications like Entrepreneur, Forbes, Shape, Real Simple, and U.S. News and World Report; to newspapers like the Wall Street Journal, the Washington Post and USA Today to radio programs like Bloomberg and Today Show on Sirius XM.There is one thing I am absolutely certain of¿ If it's not YOU in the media, it will be one of your competitors. Many people will give you advice on how to get media exposure, but I walk the walk every single day in my own successful business so I know what works and what doesn't work. Ask yourself this one question: If you did nothing new for the next year to generate new leads or new business, would you be happy with the results? Imagine what landing just one media appearance will do for your business.

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Download or read book Journalism of Ideas written by Daniel Reimold and published by Routledge. This book was released on 2013-06-26 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.

Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

Download or read book The DIY Newsroom written by Stuart Howie and published by . This book was released on 2018-09-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams: - Discover Stuart's 5-step SMART Way(TM). - Master your media without blowing your budget. - Learn how to craft, deliver and sustain superb communications. - Let social media work for you, not consume you. - Stand out from the pack in your industry. The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.

Download or read book Podcast Journalism written by David Dowling and published by Columbia University Press. This book was released on 2024-03-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting’s stratospheric rise has inspired a new breed of audio reporting. Offering immersive storytelling for a binge-listening audience as well as reaching previously underserved communities, podcasts have become journalism’s most rapidly growing digital genre, buoying a beleaguered news industry. Yet many concerns have been raised about this new medium, such as the potential for disinformation, the influence of sponsors on content, the dominance of a few publishers and platforms, and at-times questionable adherence to journalistic principles. David O. Dowling critically examines how podcasting and its evolving conventions are transforming reporting—and even reshaping journalism’s core functions and identity. He considers podcast reporting’s most influential achievements as well as its most consequential ethical and journalistic shortcomings, emphasizing the reciprocal influences between podcasting and traditional and digital journalism. Podcasting, both as a medium and a business, has benefited from the blurring of boundaries separating news from entertainment, editorial from advertising, and neutrality from subjectivity. The same qualities and forces that have allowed podcasting to bypass the limitations of traditional categories, expand the space of social and political discourse, and provide openings for marginalized voices have also permitted corporations to extend their reach and far-right firebrands to increase their influence. Equally attentive to the medium’s strengths and flaws, this is a vital book for all readers interested in how podcasting has changed journalism.

Download or read book Digital Tools for Academic Branding and Self Promotion written by Cabrera, Marga and published by IGI Global. This book was released on 2016-10-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Download or read book DIY Public Relations written by Dan Shortridge and published by Quill Driver Books. This book was released on 2022-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations doesn't have to be a game of high-priced consultants and expensive services and databases. If you want to get media attention, you don't need to spend a dime--and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read. Full of practical, hands-on advice scaled to the local level, it draws on the author's 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Download or read book Journalism written by Michael Schudson and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the criticisms that have been leveled at news organizations in recent years and the many difficulties they face, journalism matters. It matters, argues Schudson, because it orients people daily in the complex and changing worlds in which they live. It matters because it offers a fact-centered, documented approach to pertinent public issues. It matters because it keeps watch on the powerful, especially those in government, and can press upon them unpleasant truths to which they must respond. Corruption is stemmed, unwise initiatives stopped, public danger averted because of what journalists do. This book challenges journalists to think hard about what they really do. It challenges skeptical news audiences to be mindful not only of media bias but also of their own biases and how these can distort their perception. And it holds out hope that journalism will be for years to come a path for ambitious, curious young people who love words or pictures or numbers and want to use them to improve the public conversation in familiar ways or in ways yet to be imagined.

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Download or read book DIY Citizenship written by Matt Ratto and published by MIT Press. This book was released on 2014-02-07 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: How social media and DIY communities have enabled new forms of political participation that emphasize doing and making rather than passive consumption. Today, DIY—do-it-yourself—describes more than self-taught carpentry. Social media enables DIY citizens to organize and protest in new ways (as in Egypt's “Twitter revolution” of 2011) and to repurpose corporate content (or create new user-generated content) in order to offer political counternarratives. This book examines the usefulness and limits of DIY citizenship, exploring the diverse forms of political participation and “critical making” that have emerged in recent years. The authors and artists in this collection describe DIY citizens whose activities range from activist fan blogging and video production to knitting and the creation of community gardens. Contributors examine DIY activism, describing new modes of civic engagement that include Harry Potter fan activism and the activities of the Yes Men. They consider DIY making in learning, culture, hacking, and the arts, including do-it-yourself media production and collaborative documentary making. They discuss DIY and design and how citizens can unlock the black box of technological infrastructures to engage and innovate open and participatory critical making. And they explore DIY and media, describing activists' efforts to remake and reimagine media and the public sphere. As these chapters make clear, DIY is characterized by its emphasis on “doing” and making rather than passive consumption. DIY citizens assume active roles as interventionists, makers, hackers, modders, and tinkerers, in pursuit of new forms of engaged and participatory democracy. Contributors Mike Ananny, Chris Atton, Alexandra Bal, Megan Boler, Catherine Burwell, Red Chidgey, Andrew Clement, Negin Dahya, Suzanne de Castell, Carl DiSalvo, Kevin Driscoll, Christina Dunbar-Hester, Joseph Ferenbok, Stephanie Fisher, Miki Foster, Stephen Gilbert, Henry Jenkins, Jennifer Jenson, Yasmin B. Kafai, Ann Light, Steve Mann, Joel McKim, Brenda McPhail, Owen McSwiney, Joshua McVeigh-Schultz, Graham Meikle, Emily Rose Michaud, Kate Milberry, Michael Murphy, Jason Nolan, Kate Orton-Johnson, Kylie A. Peppler, David J. Phillips, Karen Pollock, Matt Ratto, Ian Reilly, Rosa Reitsamer, Mandy Rose, Daniela K. Rosner, Yukari Seko, Karen Louise Smith, Lana Swartz, Alex Tichine, Jennette Weber, Elke Zobl