Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Download or read book Ultimate Guide to Pinterest for Business written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use its visual appeal. Karen Leland acquaints you with this vibrant visual marketing medium covering: The ins and outs of signing up and getting started Building boards that get noticed, drive traffic, and convert fans into customers Creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies Strategies for becoming a power Pinterest user and creating an enthusiastic following Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand’s success — one pin at a time.
Download or read book Inclusive Leadership written by Charlotte Sweeney and published by Pearson UK. This book was released on 2016-11-17 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusive Leadership has been officially shortlisted in the 'Management Futures' category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. The most successful organisations are those with the most diverse and engaged workforces. Studies show an 80% improvement in business performance among those with high diversity levels. When people feel included and able to reach their full potential, they are more engaged, more productive and often more creative. Inclusive Leadership will help you drive culture change using organisational development principles. It takes you through the key components of leading change throughout the employee lifecycle, your supply chain, and through product development. Crucially, it will help you make a genuine impact on your business, through your people, both now and in the future. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book Making Diversity Work written by Sondra Thiederman and published by Kaplan Publishing. This book was released on 2008-05-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from research and 25 years of experience in the field, diversity expert Dr. Sondra Thiederman dissects the problems surrounding diversity in the workplace and offers specific, straightforward strategies focused on creating individual change. Using real-life examples, practical tips, and exercises, she guides readers on a journey of self-discovery, intellectual awareness, and healing. In this fully updated and revised edition, learn to: Function more effectively and feel more comfortable in a diverse workplace. Identify and defeat biased attitudes. Confront and minimize the fears that underlie biases. Overcome diversity-related conflict. Women or men, black or white, gay or straight, immigrant or native-born--everyone has prejudices. Making Diversity Work shifts the dialogue from blame to emphasis on the responsibility everyone shares to rid the workplace of bias. Dr. Thiederman delivers the prescription to defeat bias in the workplace in this definitive book for executives, managers, human resources professionals, and diversity practitioners.
Download or read book The Manager s Guide to Competitive Marketing Strategies Second Edition written by Norton Paley and published by CRC Press. This book was released on 1999-04-30 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Download or read book AI Marketing for Beginners A Step by Step Guide to Launching Your Business written by M.B. Chatfield and published by . This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feeling overwhelmed by AI in marketing? You're not alone. But what if you could leverage this powerful technology to launch and grow your business, even with no prior experience? AI Marketing for Beginners: A Step-by-Step Guide to Launching Your Business is your roadmap to unlocking the potential of AI marketing, regardless of your technical background. In this clear and practical guide, you'll discover: The ABCs of AI: Demystify artificial intelligence and its core marketing applications. AI for the Beginner: Learn how AI can automate tasks, personalize experiences, and optimize your marketing efforts. Building Your AI Marketing Toolkit: Identify the most relevant AI tools and platforms for your business needs – all without breaking the bank. Step-by-Step Launch Guide: Create a winning AI marketing strategy from scratch. Common Pitfalls and How to Avoid Them: Ensure your AI marketing journey is smooth and successful. No matter your industry or budget, AI Marketing for Beginners is your key to unlocking the power of this revolutionary technology and launching your business to new heights. #MBChatfield #AIMarketingBook #Marketers #BusinessOwners #Entrepreneurs #DigitalProfessionals #SMBs #PersonalizedMarketing #DataDrivenMarketing #ROIMarketing #MarketingAnalytics #MarketingROI #LearnAIMarketing #GrowYourBusinessWithAI #AIRevolution #MarketingDisruption #MarketingTrends #Bias #Algorithms #SEO
Download or read book ChatGPT The Ultimate Guide to Fast Income and Wealthy Living written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to Fast-Track Your Journey to Financial Prosperity? Look No Further! "ChatGPT: The Ultimate Guide to Fast Income and Wealthy Living" is your passport to financial success, offering you a comprehensive roadmap to build wealth, secure your future, and earn income faster than you ever thought possible. What's Inside the Treasure Trove? Understanding Fast Income: Dive deep into the world of fast income, where we unravel the mysteries of passive income streams, gig economy jobs, and more. Unearth the pros and cons of this lightning-fast earning landscape and be inspired by real-life stories of rapid success. Strategies for Accumulating Wealth: Learn the fundamentals of financial growth through budgeting, saving, investing, and mastering your finances. These cornerstone strategies pave the way for a prosperous future. The Role of ChatGPT in Wealth Building: Discover how ChatGPT can be your financial ally. Explore how it can help you learn, stay on track with your goals, connect with experts, automate your finances, manage risk, and navigate the limitations. Fast Income Opportunities with ChatGPT: Unleash the power of ChatGPT in discovering gig economy jobs, unlocking passive income streams, and be inspired by successful individuals who've harnessed its potential. Building Wealth with ChatGPT: Follow our expert-recommended steps to long-term wealth, harness ChatGPT's potential, and keep essential factors in mind to maximize your financial success. Lifestyle Changes for Wealthy Living: Embrace frugality, adopt a minimalist lifestyle, prioritize good health, and nurture positive relationships as the key to living the life of abundance you deserve. Maintaining Wealth and Success: Learn the art of ongoing education, networking, and adaptability from icons of wealth and longevity. Top Questions and Answers: Get all your burning questions about ChatGPT, fast income, budgeting, investing, and more answered by our experts. Best ChatGPT Prompts Collections: Unlock the full potential of ChatGPT with the best prompts for various workflows, from tech journalism to web development, music, career, marketing, and food and cooking. 18 Best ChatGPT Chrome Extensions: Supercharge your ChatGPT experience with the most essential Chrome extensions. Building Wealth with Real Estate Investments: Discover real estate as a lucrative investment opportunity, explore strategies, financing options, and effective management techniques to grow your wealth. Diversifying Your Investment Portfolio: Master the art of diversification, understand asset classes, build a balanced portfolio, and reap the rewards of a diversified investment approach. Mastering Wealth Preservation: Protect your wealth, prepare for retirement, leave a lasting legacy, and navigate financial challenges with expert guidance. Unlock a Wealth of Opportunities! Are you ready to fast-track your journey to financial prosperity and experience the life you've always dreamed of? "ChatGPT: The Ultimate Guide to Fast Income and Wealthy Living" is your key to unlocking a world of opportunities. Don't wait; grab your copy now and embark on your path to financial abundance!
Download or read book The Digital Business Start Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Download or read book Marketing with Social Media written by Linda Coles and published by John Wiley & Sons. This book was released on 2014-08-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Download or read book Earn While You Sleep The Ultimate Guide to Building Passive Income Streams written by Shu Chen Hou and published by Kokoshungsan Ltd. This book was released on with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn While You Sleep: The Ultimate Guide to Building Passive Income Streams Discover the path to financial freedom with Earn While You Sleep, the definitive guide to creating sustainable, hands-off income. In today’s fast-paced world, passive income isn’t just an option—it’s the key to building financial security and designing a life you truly love. This step-by-step guide walks you through everything you need to know to start earning money effortlessly. Earn While You Sleep begins by laying out the core principles of passive income, explaining how it differs from traditional active income and why it’s essential for a flexible, secure future. You’ll learn how to identify and cultivate income streams suited to your unique skills, from selling digital products and launching profitable online courses to leveraging affiliate marketing and strategic investments. Each chapter brings you closer to financial independence. You’ll discover profitable side hustles, master digital product creation, and explore diverse investments to multiply your income streams. Real-life examples and practical advice prepare you to tackle challenges and avoid common myths. If you’re ready to gain financial freedom, stop trading time for money, and learn the secrets to passive income, Earn While You Sleep is your ultimate guide. Start your journey to true wealth today!
Download or read book The Complete Idiot s Guide to the Perfect Interview written by Marc A. Dorio and published by Penguin. This book was released on 2000 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to combine phone calls, letters, and contacts to get interviews, prepare for the occasion, and successfully answer the questions that may be asked.
Download or read book The Diversity Style Guide written by Rachele Kanigel and published by John Wiley & Sons. This book was released on 2018-10-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.
Download or read book The Financial Times Guide to Inclusion and Diversity written by Vikki Leach and published by Pearson UK. This book was released on 2021-12-16 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: 87% of companies state I&D is a value or priority area for them, but only 10% of I&D programmes are fully mature . This is even though research shows that organisations with an inclusive culture perform better, are more innovative and agile, and achieve better business outcomes. Written by a respected I&D expert, The FT Guide to Inclusion and Diversity shows you everything you need to know about how to create and implement a I&D strategy that will have a positive impact on people performance and business results. This book gives you a step-by-step guide to the tools, theory and the latest new thinking you need to design a compelling I&D strategy for your organisation. Clear, compelling and comprehensive, this book is designed for leaders and executives to ensure they can bring talented people together from different backgrounds and thinking, creating greater success and benefits to business performance and profitability. This book takes you through a fair and equal approach developed specifically for senior business leaders. It will help you: Design and implement a I&D strategy that will have a positive impact on performance and results. Recognize the value of inclusion and diversity and how it can impact clients positively as well as the organization. How to link the I&D strategy to your wider business goals and set metrics to check its return on investment. Learn techniques on how to drive I&D through your organization and articulate why it is critical to employees. Elect executive sponsors to ensure commitment is demonstrated from the top.
Download or read book The Ultimate Safe Money Guide written by Martin D. Weiss and published by John Wiley & Sons. This book was released on 2003-04-04 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to senior issues covers all the financial issues that affect mature Americans, including health care, insurance, protecting investments and retirement savings, housing decisions, and long term care including nursing homes.
Download or read book Six Sigma Best Practices written by Dhirendra Kumar and published by J. Ross Publishing. This book was released on 2006-07-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvement has become synonymous with the Six Sigma process, where cost reduction and quality improvement have led to greater market share and profits. Leading organizations in diverse industries have begun to further deploy Six Sigma outside of manufacturing to maximize its benefits. This comprehensive training tool and implementation guide delineates how Six Sigma methods can be applied to processes within numerous functional areas of the organization and in diverse industries to achieve strategic and operational business excellence. It presents step-by-step techniques and flow diagrams for integrating Six Sigma as best practices into business development and management. It provides a seamless integration of Six Sigma statistical methodologies that help businesses execute their strategic plans and track both their short- and long-term strategic progress within various areas of their business. Statistical methods employed in Six Sigma are thoroughly explained and their implementation, supported by examples and exercises, is demonstrated via Minitab 14, a popular statistical software package. Six Sigma Best Practices is an ideal text for executive training in planning and leading Six Sigma programs, for Yellow, Green and Black Belt certification programs, for college courses and as a desk reference for practitioners and consultants.
Download or read book The Strategy Manual written by Mike Baxter and published by Goal Atlas. This book was released on 2020-10-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy Manual is a practical handbook for anyone interested in the creation, management or governance of strategy. It demystifies strategy and provides a step-by-step guide on how to do it well.
