Download or read book Diversity Equity and Inclusion in Strategic Communications written by Lee Bush and published by Taylor & Francis. This book was released on 2024-08-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.

Download or read book Building a Culture of Inclusivity written by Priya Bates and published by Kogan Page Publishers. This book was released on 2023-06-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for those delivering Internal Communications. Navigating DEI language can be difficult, but Building a Culture of Inclusivity will help Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. This book provides a roadmap to manage tangible change consistently throughout the year and techniques that avoid inauthenticity. It also explains how to identify and move away from performative tokenistic actions and biases to help develop effective deliverables that help every colleague in their organization feel included. This book offers support for conversations with leaders to help them drive the diversity agenda and understand the importance of cultivating a culture of inclusivity across their workforce through their internal communications. Inherently practical, Building a Culture of Inclusivity provides case studies of exemplar DEI communications, exercises for self-assessment and templates to complete to identify goals and strategies. Written by two experienced Internal Communication Professionals, this book will help you understand how to construct and sustain an inclusive workplace where progress leads to results.

Download or read book Communication and Organizational Changemaking for Diversity Equity and Inclusion written by Bobbi J. Van Gilder and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging. Featuring application-based case studies and practical guidelines for meaningful organizational change, this book problematizes some of the current DEI initiatives in today's organizations. It examines multiple forms of diversity (e.g., race, age, mental health) from a variety of perspectives (e.g., leadership, employee), with case studies that demonstrate how changemaking efforts can be reimagined and implemented in better, more nuanced, and more sustainable ways to produce meaningful organizational change. Through these case studies, readers learn from organizations' successes and failures in their attempts to implement DEI practices. Each chapter concludes with explicit practical implications and/or actionable recommendations for organizational changemaking. This text will make an impactful addition to courses in communication and diversity or organizational communication/change at the advanced undergraduate or graduate level and will be an essential guide for professionals wishing to lead change in their organizations"--

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Download or read book Diversity Equity and Inclusion Strategies written by Masudul Biswas and published by Rowman & Littlefield Publishers. This book was released on 2023-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring DEI initiatives and practices at U.S. college and university journalism and mass communication (JMC) programs this book puts forward ideas and strategies for ensuring diversity, equity, and inclusion in a great variety of academic units. Building on multicultural education research, this book advances a diversity education framework that entails that works with a program's culture, students, faculty & staff, curriculum, and teaching in the context of JMC programs. The book reflects on the increase in DEI programming following the racial injustice protests of 2020 as well as the politically motivated restrictions some US states are implementing against DEI initiatives. With the wisdom of experienced professors and program directors as well as industry professionals, the book explores the ultimate efficacy of diversity education and offers practical recommendations for developing and implementing a DEI plan. While the insights in this book are gathered from JMC programs, they offer pertinent recommendations and calls to action for related academic programs in liberal arts and professional studies.

Download or read book Cross Cultural Journalism and Strategic Communication written by Maria E Len-Rios and published by Routledge. This book was released on 2019-11-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.

Download or read book Organizational Listening for Strategic Communication written by Katie R. Place and published by Taylor & Francis. This book was released on 2023-06-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Download or read book Communication and Organizational Changemaking for Diversity Equity and Inclusion written by Bobbi J. Van Gilder and published by Taylor & Francis. This book was released on 2023-11-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging. Featuring application-based case studies and practical guidelines for meaningful organizational change, this book problematizes some of the current DEI initiatives in today’s organizations. It examines multiple forms of diversity (e.g., race, age, and mental health) from a variety of perspectives (e.g., leadership and employee), with case studies that demonstrate how changemaking efforts can be reimagined and implemented in better, more nuanced, and more sustainable ways to produce meaningful organizational change. Through these case studies, readers learn from organizations’ successes and failures in their attempts to implement DEI practices. Each chapter concludes with explicit practical implications and/or actionable recommendations for organizational changemaking. This text will make an impactful addition to courses in communication and diversity or organizational communication/change at the advanced undergraduate or graduate level, and will be an essential guide for professionals wishing to lead change in their organizations.

Download or read book Public Relations for Social Responsibility written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.

Download or read book Cross Cultural Journalism written by Maria Len-Rios and published by Routledge. This book was released on 2015-12-22 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on the hands-on reporting style and curriculum pioneered by the University of Missouri, this introductory textbook teaches students how to write about and communicate with people of backgrounds that may be different from their own, offering real-world examples of how to practice excellent journalism and strategic communication that take culture into account. Specifically, the book addresses how to: engage with and talk across difference; identify the ways bias can creep into our communications, and how to mitigate our tendencies toward bias; use the concept of fault lines and approach sources and audiences with humility and respect; communicate with audiences about the complexity inherent in issues of crime, immigration, sports, health inequalities, among other topics; interpret census data categories and work with census data to craft stories or create strategic campaign strategies; reconsider common cultural assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize their evolving and constructed meaning and our role as professional communicators in shaping national discussions of these issues. In addition to its common sense, practical approach, the book’s chapters are written by national experts and leading scholars on the subject. Interviews with award-winning journalists, discussion questions, suggested activities, and additional readings round out this timely and important new textbook. Supplemented by additional case studies and examples of best practice, Cross-Cultural Journalism offers journalists and other communication professionals the conceptual framework and practical know-how they need to report and communicate effectively about difference.

Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Download or read book Dei and Intersectional Social Identities at Work written by DONNALYN. POMPPER and published by Routledge. This book was released on 2024-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book equips readers--both students and communication practitioners--with the theoretical understanding and practical skills they need to support nonprofit and for-profit management to create and assess diversity, equity, inclusion (DEI), and social identity intersectionality goals in their organizations. Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities--recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-conflict-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues. This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.

Download or read book Organizing Inclusion written by Marya L. Doerfel and published by Routledge. This book was released on 2020-04-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Inclusion brings communication experts together to examine issues of inclusion and exclusion, which have emerged as a major challenge as both society and the workforce become more diverse. Connecting communication theories to diversity and inclusion, and clarifying that inclusion is about the communication processes of organizations, institutions, and communities, the book explores how communication as an organizing phenomenon underlies systemic and institutionalized biases and generates practices that privilege certain groups while excluding or marginalizing others. Bringing a global perspective that transcends particular problems faced by Western cultures, the contributors address issues across sub-disciplines of communication studies, ranging from social and environmental activism to problems of race, gender, sexual orientation, age and ability. With these various perspectives, the chapters go beyond demographic diversity by addressing interaction and structural processes that can be used to promote inclusion. Using these multiple theoretical frameworks, Organizing Inclusion is an intellectual resource for improving theoretical understanding and practical applications that come with ever more diverse people working, coordinating, and engaging one another. The book will be of great relevance to organizational stakeholders, human resource personnel and policy makers, as well as to scholars and students working in the fields of communication, management, and organization studies.

Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Download or read book Why Diversity Equity And Inclusion Matter Challenges And Solutions written by Bin Srinidhi and published by World Scientific. This book was released on 2023-12-05 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the current research on diversity, equity, and inclusion with corporate practice and describes how these initiatives affect organizations' morale, performance, and output. Academic researchers, corporate executives tasked with implementing Diversity, Equity & Inclusion (DEI), and regulators face the problem of balancing DEI initiatives, which could generate diverse ideas beneficial to the organization, with concerns about diluting meritocracy. Building a diverse workforce could improve both organizational well-being and social harmony. Research has shown that building a diverse workforce often results in communication and coordination issues and unjustified pay and performance gaps, engendering feelings of exclusion among diverse individuals. The book describes how organizations address these issues in various settings ranging from accounting firms to health care providers. It covers settings with gender and racial diversities and clarifies the difference between equality and equity. Its coverage includes dealing with concealable disabilities and promoting equity across diverse populations in organizational and social settings.

Download or read book Diversity Equity Inclusion For Dummies written by Dr. Shirley Davis and published by John Wiley & Sons. This book was released on 2022-01-12 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen your company culture through inclusive and equitable policies and practices The global workforce and marketplace will continue to undergo dramatic demographic shifts—redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture. In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company's long term success. You'll learn: The fundamentals of DEI and how it drives business performance and impact How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities Tactics and strategies for having necessary but difficult conversations, and how to make them impactful Skills and competencies that every leader needs in order to effectively lead the new generation of workers How to operationalize DEI across your organization, measure its impact, and sustain it long term Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.

Download or read book Internal Communication Strategy written by Rachel Miller and published by Kogan Page Publishers. This book was released on 2024-04-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.