Download or read book Diversification Strategies of Nokia written by and published by GRIN Verlag. This book was released on 2012-03-05 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: Nokia Cooperation is the world leading supplier of mobile phones and a titan of European and world technology. Nokia is now suffering from the economic crisis and from the fast growing smartphone market, where its rival Apple became the leader. Nokia’s history goes back for more than 140 years and it had to undergo different changes and legal environments. The successful development of Nokia has set a great example in the business world in order to learn from its effectiveness in implementing various different strategies which had helped Nokia to secure the position around the world until recently. After a definition of a diversification strategy this paper will than describe a brief history of Nokia. The aim of this investigation is to demonstrate the different diversification strategies Nokia has applied during the past until today.

Download or read book A Strategic Analysis of Nokia Diversifying Into the Provision of Community Phone Services written by Agatha Gikunda and published by . This book was released on 2007 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nokia predicts that by 2008, 80% of mobile phone sales will come from New-Growth Markets. New-Growth Markets consist of high-income consumers capable of purchasing expensive handsets, and low-income consumers that have thus far been unable to afford cellular phones. This paper investigates the feasibility of Nokia creating Community Phone Services. A prospective business model involves rollout of services by Franchisees, following guidelines from the firm. This paper finds that the business potential in this market is massive, but challenging due to the different socio-economic classes in the region. This paper concludes that by focusing on a dual-strategy, where Nokia continues to create products for the high-income consumer while diversifying into the Community Phone Arena, it will be able to reap benefits from consumers who fall on both sides of the economic spectrum. Following this strategy will allow Nokia to defend its position as the world leader in the industry.

Download or read book Analysis of Nokia s Corporate business and marketing strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia’s 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world’s first mobile car phone; though at 22 pounds the phone wasn’t all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leading the convergence of mobility and the Internet. Nokia now makes a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music with sales in more than 150 countries.

Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leadin

Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s strategy execution in three steps written by Arend Grünewälder and published by diplom.de. This book was released on 2014-03-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.

Download or read book Diversification Strategies of Nokia written by Anonym and published by GRIN Verlag. This book was released on 2012-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: Nokia Cooperation is the world leading supplier of mobile phones and a titan of European and world technology. Nokia is now suffering from the economic crisis and from the fast growing smartphone market, where its rival Apple became the leader. Nokia's history goes back for more than 140 years and it had to undergo different changes and legal environments. The successful development of Nokia has set a great example in the business world in order to learn from its effectiveness in implementing various different strategies which had helped Nokia to secure the position around the world until recently. After a definition of a diversification strategy this paper will than describe a brief history of Nokia. The aim of this investigation is to demonstrate the different diversification strategies Nokia has applied during the past until today.

Download or read book Nokia Strategic Analysis Evaluation of the decision to return to the mobile telephone market written by Anonym and published by GRIN Verlag. This book was released on 2017-06-01 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 16,00/20,00, , course: Strategic Management, language: English, abstract: This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.). The report will start analyzing the evolution of the market of mobile phones and Nokia’s role in it. Then we will move on to the company’s strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia’s evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia’s decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.

Download or read book Nokia Channels of Distributions written by Niranjan Kumar and published by GRIN Verlag. This book was released on 2011 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensforschung, Operations Research, Sprache: Deutsch, Abstract: Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network. Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore. Over the years, the company has grown manifold with its manpower strength increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks). Today, India holds the distinction of being the second largest market for the company globally.

Download or read book A Strategic Exploration of Nokia s Success written by Karime Mimoun and published by . This book was released on 2009-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 85%, University of the West of England, Bristol, language: English, abstract: Nokia's became in a few decades a global player and market leader in the mobile phone sector, its achievement is based on exclusive strategy decisions which this working paper attempts to explore. Nokia managed to overcome its path dependency and redefined itself continuously until it became a world leader in its core businesses; mobile phones and network equipments. Nokia started its evolvement as wood company for nearly 150 years and Nokia's business portfolio covered amongst others power, cable, rubber, toilet paper, televisions, radiophone, radar et cetera until Nokia focused on its core businesses. The question we try to explore in this paper is; what were the strategic key success factors which enabled Nokia to become a world leader in telecommunication. The examination starts with the adaptive strategy process of Nokia and how the market circumstances leveraged Nokia's rose and success in the communication industry in the 90s. In the next step we identify Nokia's competitive advantage based on knowledge integration and strategic capabilities. In the course of the knowledge integration we analyse Nokia's network strategy and its ability to understand early inflection points to survive the slowdown in 2000. Finally, we consider some hazards for Nokia and proof its sustainability through its latest innovative progress.

Download or read book Nokia Strategic Transformation and Growth written by Seung-Joo Lee and published by . This book was released on 2001 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diversification Strategy written by Graham Kenny and published by Kogan Page Publishers. This book was released on 2009-08-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversified organizations are everywhere - in the private, public and not-for-profit sectors. With diversification comes complication, and if the varied activities of these organizations are not carried out effectively, their very diversity can lead to major inefficiency at best and corporate failure at worst. Diversification Strategy challenges conventional wisdom and establishes a blueprint for successfully managing diversification. Using illuminating case studies such as General Electric, Wesfarmers, Bidvest, ITC and Burns Philip - it analyses the whole process in detail, and describes the seven characteristics of successful diversifiers. Through examining what successful and unsuccessful diversifiers do, as well as the effective practices of focused firms, it provides best-practice guidance for successfully managing diversified organizations and the business units within them. Whether private sector, public sector or not-for-profit, all organizations will all benefit from understanding and applying the principles outlined in this indispensible guide to diversification strategy.

Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by GRIN Verlag. This book was released on 2014-02-28 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, King`s College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter’s five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).

Download or read book Market Oriented Product Innovation written by Knut Holt and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.

Download or read book Avoiding Strategic Drifts in a Hypercompetitive Market written by Ramzi Dziri and published by GRIN Verlag. This book was released on 2011-11-29 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.

Download or read book Summary The Nokia Revolution written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Dan Steinbock's book: "The Nokia Revolution: The Story of an Extraordinary Company that Transformed an Industry". This complete summary of the ideas from Dan Steinbock's book "The Nokia Revolution" tells the story of the wireless communications giant and also covers the evolution of the company’s strategy through time. From its beginning in 1865 as a small timber company in Finland to the incredible global competitor it is today, Steinbock recounts the history of the successful company. This summary is a must-read for anyone who wants to learn more about the innovation strategy behind the success story of Nokia. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Nokia Revolution" and discover the story behind the global technology competitor.

Download or read book Avoiding strategic drifts in a hypercompetitive market written by Ramzi Dziri and published by GRIN Verlag. This book was released on 2011-11-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia’s strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia’s strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia’s strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia’s current strategic answers to its drift shows the non-sustainability of Windows Phone’s choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia’s services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.

Download or read book The Nokia Revolution written by Dan Steinbock and published by Amacom Books. This book was released on 2001 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This potent study of breakthrough innovation and strategic transformation takes readers behind the scenes of the legendary, yet enigmatic, Nokia Corporation.