Download or read book Disruptions Diversity and Ethics in Marketing written by Sergio Martínez-Puertas and published by Springer Nature. This book was released on with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
Download or read book Ethical Business Cultures in Emerging Markets written by Alexandre Ardichvili and published by Cambridge University Press. This book was released on 2017-10-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the intersection of human resource development and human resource management with ethical business cultures in developing economies, and addresses issues faced daily by practitioners in these countries. It is ideal for scholars, researchers and students in business ethics, management, human resource management and development, and organization studies.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Pioneering New Perspectives in the Fashion Industry written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2023-05-18 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.
Download or read book Cases on AI Ethics in Business written by Tennin, Kyla Latrice and published by IGI Global. This book was released on 2024-05-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics strategies effectively. Cases on AI Ethics in Business offers a comprehensive solution by examining AI Ethics through theoretical lenses and innovative practices. It provides a roadmap for organizations to address ethical challenges in AI adoption, offering insights from leaders in the field. With a focus on theory-to-practice, the book equips readers with actionable strategies and frameworks to navigate the ethical implications of AI, ensuring responsible and sustainable AI deployment.
Download or read book Issues in Business Ethics and Corporate Social Responsibility written by SAGE Publishing and published by SAGE Publications. This book was released on 2020-03-19 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: One need only look at the news to be bombarded with examples of corporate malfeasance and the impact such behavior has on a company’s public image, customers, employees, and bottom line. And while these stories grab the headlines, some companies are adopting practices that display awareness of their impact on the globe, whether that be to the environment, its employees and suppliers, or communities in which they do business. What factors are leading to these decisions? What are the benefits and costs of making ethical business decisions and acting in a socially responsible way, however one defines it? Issues in Business Ethics and Corporate Social Responsibility explores these foundational themes across a wide range of topics, including artificial intelligence, workplace surveillance, supply chain management, big data, the finance industry, and many more. Coupled with a broad introduction by Dr. David Weitzner, a professor of management at York University, this book provides students with the essential information they need to assess business practices through the lens of ethical decision-making and corporate social responsibility.
Download or read book Higher Education Law written by Steven G. Poskanzer and published by JHU Press. This book was released on 2003-05-01 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do we need to talk to our lawyers about this?" "What do the attorneys say?" "Why didn't you get the lawyers involved before now?" Just about every department chair and dean, certainly every provost and president, and an ever-increasing number of faculty find themselves asking—or being asked—such questions. Dealing with issues ranging from academic freedom to job security and faculty discipline, lawyers, legal requirements, and lawsuits has become an established part of the apparatus of American higher education. Higher Education Law was written to help faculty and administrators navigate critical legal issues and avoid potential legal pitfalls. Drawing on his experience as university counsel, administrator, and teacher at a number of institutions, Steven G. Poskanzer explains the law as it pertains to faculty activities both inside and outside the academy, including faculty roles as scholars, teachers, and members of institutional communities, as well as employees and public citizens. In each of these areas, he expands his discussion of cases and decisions to set out his own views both on the current status of the law and how it is likely to evolve.
Download or read book Corporate Warriors Applying Chanakya s Arthashastra in Business written by Gaurav Garg and published by Gaurav Garg. This book was released on 2023-07-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The timeless teachings of Chanakya, the eminent philosopher and royal advisor from ancient India, contain profound insights that remain remarkably relevant for modern business leadership and strategy. Chanakya's seminal treatise, the Arthashastra, covers diverse topics from governance, economics and leadership to strategy, warfare and foreign policy. Studying this influential historical work reveals principles and perspectives that can help executives tackle contemporary organizational challenges in an increasingly complex global business environment. In this book, we explore key selections from Chanakya's teachings spanning ethics, decision-making, financial management, risk mitigation, crisis response, competitive strategy, marketing, and human resources. The goal is to rediscover the time-tested wisdom contained in Indian classical texts and see its powerful applicability through examples of contemporary global corporations successfully manifesting these ancient lessons. For instance, Chanakya's advice on pragmatic flexibility and situational adaptation has guided firms like Ola as they navigate market disruptions. His cultural assimilation principles have helped Starbucks localize in diverse regions worldwide. Chanakya's emphasis on holistic risk management finds a modern parallel in how companies like Intel structurally embed organizational resilience. Thus, this book illustrates how diverse leading organizations across industries manifest timeless insights from the Arthashastra to tackle modern challenges. Executives aiming to build distinctive leadership capabilities will find Chanakya's teachings remarkably relevant alongside current management thinking. By blending broad perspective with practical solutions, and farsightedness with ethical grounding, the Indian genius Chanakya provides a framework for principled leadership enabling organizations to sustain excellence amidst turbulence. It is my hope that this book will inspire readers everywhere to assimilate the timeless wisdom of one of history's foremost strategic thinkers. Chanakya, the master strategist, and philosopher from ancient India, authored the profoundly influential Arthashastra treatise outlining pragmatic governance policies and leadership strategies. This book highlights the surprising relevance of Chanakya's teachings for modern business leaders. His practical wisdom guided the creation of a mighty empire in turbulent times – principles that global executives can adapt to steer organizational excellence and resilient growth today. The book covers topics like crisis management, competitive strategy, financial stewardship, organizational design, risk mitigation, branding, and more – illustrating how corporates worldwide are effectively applying Chanakya's lessons spanning over two millennia. For instance, his emphasis on rapid adaptation is manifested in Apple's business model pivots, while his advice on prudent financial buffers and ecosystem alliances has empowered firms like Amazon and Starbucks. Throughout, real company examples demonstrate the assimilation of Chanakya's futuristic management philosophy. This timely book rediscovers the ancient Indian strategist's extraordinarily progressive and multidimensional insights on statecraft. Mastering Chanakya's ethical, pragmatic, and humanistic teachings remains imperative for global leaders navigating intensely dynamic conditions today. By harmonizing these ancient lessons with cutting-edge technologies and delivery models, visionary executives can build robust, purpose-driven organizations that sustain excellence through the 21st century.
Download or read book The Cambridge Handbook of Applied Psychological Ethics written by Mark M. Leach and published by Cambridge University Press. This book was released on 2018-03-15 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Applied Psychological Ethics is a valuable resource for psychologists and graduate students hoping to further develop their ethical decision making beyond more introductory ethics texts. The book offers real-world ethical vignettes and considerations. Chapters cover a wide range of practice settings, populations, and topics, and are written by scholars in these settings. Chapters focus on the application of ethics to the ethical dilemmas in which mental health and other psychology professionals sometimes find themselves. Each chapter introduces a setting and gives readers a brief understanding of some of the potential ethical issues at hand, before delving deeper into the multiple ethical issues that must be addressed and the ethical principles and standards involved. No other book on the market captures the breadth of ethical issues found in daily practice and focuses entirely on applied ethics in psychology.
Download or read book The SAGE Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE Publications. This book was released on 2018-03-27 with total page 4074 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spans the relationships among business, ethics, and society by including numerous entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment.
Download or read book Business Ethics and Diversity in the Modern Workplace written by Zgheib, Philippe W. and published by IGI Global. This book was released on 2014-11-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations have a social responsibility to assist in the overall well-being of their communities through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Business Ethics and Diversity in the Modern Workplace investigates the ethical frameworks within modern corporations and their impact on the communities they serve. With a focus on autonomous decision making in complex quandaries, this book is an all-inclusive reference source for students, researchers, practitioners, and managers who are concerned with the various ethical dilemmas within businesses, as well as evaluating moral issues impacting societal welfare.
Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Crown Currency. This book was released on 2019-02-19 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Download or read book Management Techniques for a Diverse and Cross Cultural Workforce written by Sharma, Naman and published by IGI Global. This book was released on 2018-02-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workforce diversity refers to a strategy that promotes and supports the integration of human diversification in business. By utilizing focused inclusion policies and practices, businesses can guide work environments and create an optimal business culture. Management Techniques for a Diverse and Cross-Cultural Workforce is a critical scholarly resource that examines the emerging work culture to understand the underlying human processes prevalent in modern organizations. Featuring coverage on a broad range of topics, such as gender diversity, workforce trends, and inclusion management, this book is geared towards business owners, managers, entrepreneurs, professionals, researchers, and students seeking current research on diversity management.
Download or read book Real Leaders Don t Follow written by Steve Tobak and published by Entrepreneur Press. This book was released on 2015-10-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.
Download or read book Global Challenges in Responsible Business written by N. Craig Smith and published by Cambridge University Press. This book was released on 2010-07-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.
