Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.

Download or read book A Reader in Themed and Immersive Spaces written by Scott A. Lukas and published by Lulu.com. This book was released on 2016 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.

Download or read book Plunkett s Entertainment Media Industry Almanac 2006 The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.

Download or read book Proceedings of the 2022 4th International Conference on Literature Art and Human Development ICLAHD 2022 written by Bootheina Majoul and published by Springer Nature. This book was released on 2023-03-14 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.

Download or read book Giants of Tourism written by Richard Butler and published by CABI. This book was released on 2010 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents individuals who have made an important contribution to tourism. Most are entrepreneurs in the classic sense, but others are individuals who have had unintentional subsequent effects on tourism through their actions. The book is arranged in four parts: (i) giants of hospitality (chapters 1-5); (ii) giants of travel (chapters 6-10); (iii) giants of activities (chapters 11-14); and (iv) giants of development (chapters 15-19).

Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia and published by IGI Global. This book was released on 2022-05-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Download or read book Tourism Management written by C. Ryan and published by Routledge. This book was released on 2012-08-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.

Download or read book Plunkett s Entertainment and Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.

Download or read book The Unofficial Guide to Walt Disney World 2017 written by Bob Sehlinger and published by Unofficial Guides. This book was released on 2016-07-18 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled and written by a team of experienced researchers whose work has been cited by such diverse sources as USA Today and Operations Research Forum, The Unofficial Guide to Walt Disney World digs deeper and offers more than any other guide. The Unofficial Guide to Walt Disney World explains how Walt Disney World works and how to use that knowledge to make every minute and every dollar of your vacation count. With advice that is direct, prescriptive, and detailed, it takes the guesswork out of travel by unambiguously rating and ranking everything from hotels, restaurants, and attractions to rental car companies. With an Unofficial Guide in hand, and authors Bob Sehlinger and Len Testa as guides, find out what's available in every category, from best to worst, and use step-by-step detailed plans to help make the most of your time at Walt Disney World.

Download or read book The Unofficial Guide to the Disney Cruise Line 2024 written by Erin Foster and published by The Unofficial Guides. This book was released on 2023-12-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money with in-depth reviews, ratings, and details from the trusted source for a successful Disney Cruise Line vacation. Planning a Disney Cruise Line (DCL) trip is a big deal. It’s too important to be left to chance, so put the best-selling independent guidebook to the DCL in your hands and take control of your vacation. Make every minute and every dollar count with this no-nonsense, consumer-oriented guide to the best (and worst) of Disney’s ships and itineraries. The Unofficial Guide to the Disney Cruise Line 2024 explains how the DCL works and how to use that knowledge to stay ahead of the crowd. Authors Erin Foster, Len Testa, and Ritchey Halphen know that you want your vacation to be anything but average, so they employ an expert team of researchers to find the secrets, the shortcuts, and the bargains that are sure to make your vacation exceptional! Find out what’s available in every category, ranked from best to worst, and get detailed plans to make the most of your time on and off your cruise ship. Choose the right stateroom, eat at the best restaurants, find top-notch children’s activities, and experience all the can’t-miss excursions—including those offered at Castaway Cay, one of the best vacation islands in the Caribbean. The guide also provides full coverage of the Disney-run European river cruises and includes itinerary and port guides. Stay in the know on the latest updates and changes on the DCL. Here’s what’s NEW in the 2024 book: Take in advice for first-time cruisers: money-saving strategies, packing tips and other pre-trip preparation, preferred ships and itineraries, and how to hit the deck running your first day onboard Utilize suggestions for deciding whether a Disney cruise or a Walt Disney World vacation is the better choice for your family Find out the scoop on different stateroom types and how to choose the best room for your needs Get updates on post-COVID changes to health and safety protocols Read detailed descriptions of DCL’s ports of call around the world, including the newest home port at Ft. Lauderdale Learn about Castaway Cay, DCL’s private Bahamian island Uncover news about Disney’s second private island: Lighthouse Point Get expanded coverage and unbiased opinions about DCL’s expanding fleet, including the brand-new Disney Wish and Disney Treasure Enjoy discussion of Adventures by Disney river cruises and how they compare with DCL cruises Find the latest details about DCL’s new itineraries, changes to DCL’s loyalty rewards program, and more Make the right choices to give your family a vacation they’ll never forget. The Unofficial Guide to the Disney Cruise Line 2024 is your key to planning a perfect stay. Whether you’re putting together your annual trip or preparing for your first visit, this book gives you the insider scoop on staterooms, dining, children’s activities, shopping, entertainment, and more.

Download or read book The Unofficial Guide to Walt Disney World 2020 written by Bob Sehlinger and published by The Unofficial Guides. This book was released on 2019-08-13 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE trusted source of information for a successful Walt Disney World vacation The best-selling independent guide to Walt Disney World has everything you need to plan your family’s trip—hassle-free. Whether you are planning your annual vacation to Walt Disney World or preparing for your first visit ever, this book gives you the insider scoop on hotels, restaurants, and attractions. The Unofficial Guide to Walt Disney World 2020 explains how Walt Disney World works and how to use that knowledge to make every minute and every dollar of your vacation count. With an Unofficial Guide in hand, and with authors Bob Sehlinger and Len Testa as guides, find out what’s available in every category, from best to worst, and get step-by-step, detailed plans to help make the most of your time at Walt Disney World.

Download or read book The Unofficial Guide to Walt Disney World 2021 written by Bob Sehlinger and published by The Unofficial Guides. This book was released on 2021-04-06 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Trusted Source of Information for a Successful Walt Disney World Vacation The best-selling independent guide to Walt Disney World has everything you need to plan your family’s trip—hassle-free. Whether you are planning your annual vacation to Walt Disney World or preparing for your first visit ever, this book gives you the insider scoop on hotels, restaurants, and attractions. The Unofficial Guide to Walt Disney World 2021 explains how Walt Disney World works and how to use that knowledge to make every minute and every dollar of your vacation count. With an Unofficial Guide in hand—and with authors Bob Sehlinger and Len Testa as guides—find out what’s available in every category, from best to worst, and get step-by-step, detailed plans to help make the most of your time at Walt Disney World. There have been lots of changes at Walt Disney World, from park opening procedures, to rides, restaurants, and hotels. Here’s what’s NEW in the 2021 book: When to visit Walt Disney World to get lower crowds and bigger hotel discounts Details on how COVID-19 and social distancing measures have impacted Walt Disney World Resort Tips on how to get a spot to experience Disney's fantastic new Star Wars: Rise of the Resistance blockbuster attraction How to "Rope Drop" Disney theme parks to get on the most popular rides faster Ten tips for finding the cheapest Disney World tickets (and a free online search tool to do all the work for you) The latest on discounted stroller rentals, car rentals, and vacation homes Reviews of Disney's swanky new Riviera Resort, plus the new Mickey and Minnie's Runaway Railway and Remy's Ratatouille Adventure rides for families The best hotel rooms to request at every Disney resort

Download or read book Beyond Disney The Unofficial Guide to SeaWorld Universal Orlando the Best of Central Florida written by Bob Sehlinger and published by Menasha Ridge Press. This book was released on 2015-11-17 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Disney: The Unofficial Guide to Universal, SeaWorld, and the Best of Central Florida, by Bob Sehlinger and Seth Kubersky is a guide to non-Disney theme parks, attractions, restaurants, outdoor recreation, and nightlife in Orlando and central Florida. Features include the latest information on the new Harry Potter attractions at Universal Studios as well as step-by-step touring plans that save four hours of waiting in line at Universal Studios and Universal's Island of Adventure. Complete chapters are devoted to the Universal parks, SeaWorld, Busch Gardens, Legoland, and the NASA Kennedy Space Center among others. Leading you step-by-step, it's the guide that puts you ahead of the crowd and keeps you there.

Download or read book Fan Sites written by Abby S. Waysdorf and published by University of Iowa Press. This book was released on 2021-12-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theme parks break attendance numbers with the promise of “stepping inside” a film’s world. Pop-up “experiences” are a regular part of promotional cycles. All this is accepted in the contemporary media environment—but why? What is the appeal of film tourism, and what can its rise tell us about contemporary fandom? Fan Sites explores why and how we experience film and television-related places, and what the growth of this practice means for contemporary fandom. Through four case studies—Game of Thrones tourism in Dubrovnik, Croatia and Northern Ireland, the Wizarding World of Harry Potter theme parks in Orlando, Florida, fandom of The Prisoner in Portmeirion, Wales, and Friends events in the United Kingdom and United States—this book presents a multifaceted look at the ways place and fandom interact today. Fan Sites explores the different relationships that fans build with these places of fandom, from the exploratory knowledge-building of Game of Thrones fans on vacation, the appreciative evaluations of Harry Potter fans at the Wizarding World of Harry Potter, to the frequent “homecoming” visits of Prisoner fans, who see Portmeirion as a “safe vault” and the home of their fandom. Including engaging accounts of real fans at each location, Fan Sites addresses what the rise of fan tourism and places of fandom might mean for the future of fandom and its relationship with the media industry.

Download or read book The Unofficial Guide to Walt Disney World 2024 written by Bob Sehlinger and published by The Unofficial Guides. This book was released on 2023-08-15 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money with in-depth reviews, ratings, and details from the trusted source for a successful Walt Disney World vacation. How do some guests get on the big, new attraction in less than 20 minutes while others wait for longer than 2 hours—on the same day? Why do some guests pay full price for their visit when others can save hundreds of dollars? In a theme park, every minute and every dollar count. Your vacation is too important to be left to chance, so put the best-selling independent guide to Walt Disney World in your hands and take control of your trip. The Unofficial Guide to Walt Disney World 2024 explains how Walt Disney World works and how to use that knowledge to stay ahead of the crowd. Authors Bob Sehlinger and Len Testa know that you want your vacation to be anything but average, so they employ an expert team of researchers to find the secrets, the shortcuts, and the bargains that are sure to make your vacation exceptional! Find out what’s available in every category, ranked from best to worst, and get detailed plans to make the most of your time at Walt Disney World. Stay at a top-rated hotel, eat at the best restaurants, and experience all the most popular attractions. Keep in the know on the latest updates and changes at Walt Disney World. Here’s what’s NEW in the 2024 book: Learn when to visit Walt Disney World to get lower crowds and bigger hotel discounts Find insider coverage of the Magic Kingdom’s new TRON Lightcycle/Run coaster, including how to save time in line Read a review of EPCOT’s new Journey of Water, inspired by Moana Get tips on playing EPCOT’s new DuckTales World Showcase Adventure game Take in the latest on Disney programs such as Early Theme Park Entry Successfully navigate Disney’s ridiculously complicated admissions, transportation, and Genie+ and Lightning Lane reservations systems Uncover the newest, best places for ticket and hotel deals Save more with information on discounted stroller rentals, car rentals, and vacation homes Preview the new tower building at Disney’s Polynesian Resort Utilize new touring plans to save the most time in line at every Disney park Discover the highest-rated rooms and buildings to ask for at every Disney resort Make the right choices to give your family a vacation they’ll never forget. The Unofficial Guide to Walt Disney World 2024 is your key to planning a perfect stay. Whether you’re putting together your annual trip or preparing for your first visit, this book gives you the insider scoop on hotels, restaurants, attractions, and more.

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 2001 with total page 3054 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.