Download or read book The Logo Design Idea Book written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Ergonomics in Design written by Francisco Rebelo and published by Springer. This book was released on 2019-06-03 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping – as well as the evaluation, training and manufacturing – of products, systems and services. Combining theoretical contributions, case studies, and reports on technical interventions, it covers a wide range of topics in ergonomic design including: ecological design; cultural and ethical aspects in design; Interface design, user involvement and human–computer interaction in design; as well as design for accessibility and many others. The book particularly focuses on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2019 International Conference on Ergonomics in Design, held on July 24-28, 2019, Washington D.C., USA, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.
Download or read book Advances in Tourism Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Responsive Logos written by Wang Shaoqiang and published by . This book was released on 2018 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of branding logos have to be optimized for smart phones, tablets, TVs, desktops and meet users' needs at the same time, with design variants for all types of physical and digital supports, in a trend known as responsive logos. This book features with detailed analysis examples to help designers make logos that are both useful and stylish in this digital era.
Download or read book Design Form and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Download or read book Life in Five Seconds written by Matteo Civaschi and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Told in ingenious pictographs that are witty, provocative, and to the point, Life in 5 Seconds takes on 200 important events, inventions, great lives, wonders of the natural world, and cultural icons and boils away the useless details to give you the pure essence of knowledge in a bold and irreverent set of illustrations that speak to today's caffeine-charged, jet-fueled, information-overloaded society. You'll laugh out loud as you finally understand the differences between Satan and Santa Claus; explore the vibrancy of artists from Beethoven to Banksy; compare the masonry in the Great Wall of China to that of the Berlin Wall; weigh the importance of Elvis; deconstruct the genius of Ikea; play with the history of video games; and plumb other vitally important holes in your knowledge.
Download or read book Bibliographic Guide to Art and Architecture written by New York Public Library. Art and Architecture Division and published by . This book was released on 1975 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El Libro de la Fotograf a Digital written by Scott Kelby and published by Peachpit Press. This book was released on 2012-12-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott Kelby, el hombre que revolucionó "el cuarto oscuro digital" con Manipula tus fotografías digitales con Photoshop, el libro pionero más premiado y vendido de todos, nos invita nuevamente a incursionar en la fotografía digital al develarnos los secretos de los fotógrafos profesionales más conocidos, y así sacar fotografías de alta calidad (es más fácil de lo que se piensa). He aquí la brillante premisa de este libro en palabras del propio Scott: "Imagínate que estamos tomando fotos juntos y de repente me dices: ‘Oye, ¿cómo le hago para que la flor quede bien enfocada pero el fondo fuera de foco?’” No me pondría a darte toda una cátedra de fotografía. En esa circunstancia, simplemente te diría: "coloca tu teleobjetivo zoom, ajústalo a una abertura de f/2.8, enfoca la flor y dispara". De eso se trata este libro: tú y yo tomando fotos, y yo contestando a todas tus preguntas, dándote consejos y compartiendo contigo todos los secretos que he aprendido, tal y como lo haría con un buen amigo, evitándote además el lastre de los tecnicismos. Este no es un libro de teoría, repleto de palabras técnicas y confusas, y de conceptos complicados. Este libro te indicará qué botón apretar, qué configuración usar y cuándo. Con cerca de 200 de los trucos más preciados del gremio fotográfico, este libro te ayudará a mejorar dramáticamente tus fotografías, haciéndolas más nítidas, más coloridas y mucho más profesionales. En cada página se desarrolla un concepto que te ayudará a mejorar la calidad de tus fotos. A cada vuelta de página te encontrarás con otra configuración, mecanismo o truco de profesional, que convertirá tus instantáneas en fotografías dignas de una galería. Si estás harto de sacar fotos que sólo se ven más o menos bien, y nunca como las que aparecen en las revistas de fotografía, entonces este es el libro que necesitas. Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography—how to take professional-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think). Here’s how Scott describes this book’s brilliant premise: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a photography lecture. In real life, I'd just say, 'Put on your zoom lens, set your f/stop to f/2.8, focus on the flower, and fire away.' That's what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I've learned just like I would with a friend—without all the technical explanations and techie photo speak." This isn't a book of theory—full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With nearly 200 of the most closely guarded photographic "tricks of the trade," this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time. Each page covers a single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you're tired of taking shots that look "okay," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.
Download or read book Ludic Co design and Tools Supporting Smart Learning Ecosystems and Smart Education written by Óscar Mealha and published by Springer Nature. This book was released on 2020-09-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the 5th International Conference on Smart Learning Ecosystems and Regional Development, which promotes discussions on R&D work, policies, case studies, entrepreneur experiences, with a particular focus on understanding the relevance of smart learning ecosystems for regional development and social innovation, and how the effectiveness of the relation of citizens and smart ecosystems can be boosted. The book explores how technology-mediated instruments can foster citizens’ engagement with learning ecosystems and territories, providing insights into innovative human-centric design and development models/techniques, education/training practices, informal social learning, innovative citizen-driven policies, and technology-mediated experiences and their impact. As such, it will inspire the social innovation sectors and ICT, as well as economic development and deployment strategies and new policies for smarter proactive citizens.
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 8vo written by Mark Holt and published by Springer Science & Business Media. This book was released on 2005 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in London in 1984 by Mark Holt, Simon Johnston, and Hamish Muir, 8vo was one of the most influential design studios in the 1980s and continues to be significant in the design world today. The design studio used traditional, craft-based working methods but an experimental approach to design in order to anticipate the computer-aided aesthetic of the 90s. Designed and written by two of the studio's partners, this attractive, chunky-format book will be a delight to students and practioners of architecture, design, and art alike.
Download or read book The Girl s Guide to Starting Your Own Business Revised Edition written by Caitlin Friedman and published by Harper Collins. This book was released on 2010-12-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geared toward the unique challenges faced by self-employed businesswomen—and updated for the social media-driven, post-financial crisis world—The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
