Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Download or read book National Union Catalog written by and published by . This book was released on 1978 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Download or read book Developing Critical Reading Skills written by Deanne Spears and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2005-07-18 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for reading courses at the intermediate and advanced level, Developing Critical Reading Skills uses practice prose similar to the kind that students will encounter in the classroom, encouraging them to analyze, interpret, question, and even challenge the words of the writer. The seventh edition continues to feature a wide range of interesting and diverse selections, excellent coverage of critical reading skills, and a concluding section on reading short stories. It now also includes coverage of reading textbooks and interpreting visuals.
Download or read book Constitutional Sunsets and Experimental Legislation written by Sofia Ranchordás and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores the nature and function of 'sunset clauses' and experimental legislation, or temporary legislation that expires after a determined period of time, allowing legislators to test out new rules and regulations within a set time frame and on a small-scale basis.
Download or read book Goals of Civil Justice and Civil Procedure in Contemporary Judicial Systems written by Alan Uzelac and published by Springer Science & Business Media. This book was released on 2014-01-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of papers that address a fundamental question: What is the role of civil justice and civil procedure in the various national traditions in the contemporary world? The book presents striking differences among a range of countries and legal traditions, but also points to common trends and open issues. It brings together prominent experts, professionals and scholars from both civil and common law jurisdictions. It represents all main legal traditions ranging from Europe (Germanic and Romanic countries, Scandinavia, ex-Socialist countries) and Russia to the Americas (North and South) and China (Mainland and Hong Kong). While addressing the main issue – the goals of civil justice – the book discusses the most topical concerns regarding the functioning and efficiency of national systems of civil justice. These include concerns such as finding the appropriate balance between accurate fact-finding and the right to a fair trial within a reasonable time, the processing of hard cases and the function of civil justice as a specific public service. In the mosaic of contrasts and oppositions special place is devoted to the continuing battle between the individualistic/liberal approach and the collectivist/paternalistic approach – the battle in which, seemingly, paternalistic tendencies regain momentum in a number of contemporary justice systems.
Download or read book Die Rechtswissenschaft im letzten Jahrhundert written by Mario Rotondi and published by . This book was released on 1976 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Legislative Drafting for Democratic Social Change written by Ann Seidman and published by Kluwer Law International B.V.. This book was released on 2001-01-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: A. The law part
Download or read book Institutionalized Reason written by Matthias Klatt and published by Oxford University Press. This book was released on 2012-02-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a symposium held at New College, Oxford in September 2008.
Download or read book The Mystery of the Historical Jesus written by Louay Fatoohi and published by Luna Plena Pub. This book was released on 2007 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesus remains one of the most studied characters in history. In the two millennia since his birth, countless writers have published numerous books and articles on every aspect of his life, personality, teachings, and environment. Depending on the backgrounds, goals, and trainings of their respective authors, these works relied on the New Testament, other Christian sources, Jewish writings, or other historical sources, or on combinations of these writings. The Qur'an is rarely mentioned, let alone seriously considered, by the mainly Christian authors of these studies. This explicit or implicit neglect reflects a presumed historical worthlessness of the Qur'an. Muslim scholars have also written extensively about Jesus. Contrary to their Western counterparts, they have studied in detail what the Qur'an and other Islamic sources say about Jesus. The Christian image of Jesus is often cited to be dismissed, usually on the basis of what Islamic sources say, but at times also because of its incoherence and inconsistency. Like Western scholars who have ignored the Qur'an, Muslim writers have shown no interest in independent historical sources. This book fills a gap in the literature on the historical Jesus by taking the unique approach of considering together the Qur'an, the Gospels, and other religious and historical sources. This genuinely new contribution to the scholarship on the historical Jesus shows that, unlike the New Testament accounts, the Qur'anic image of Jesus is both internally consistent and reconcilable with known history. While showing that our understanding of how the New Testament was formed and our growing knowledge of history confirm that the Christian Jesus is unhistorical, this study makes a strong case for the historicity of the Jesus of the Qur'an. Its friendly style makes this comprehensive book suitable for the general reader as well as the specialist. Readers with interest in the historical Jesus, the Messiah in the various scriptures, modern Qur'anic exegesis, or comparative religion will find this compelling study highly informative and thought-provoking. No specialist knowledge of any scripture or history is required for reading the book.
Download or read book Foundations of the South African Law of Defamation written by Ranchod and published by BRILL. This book was released on 1972 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pentecostal Hermeneutics written by Lee Roy Martin and published by BRILL. This book was released on 2013-09-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pentecostal Hermeneutics: A Reader Lee Roy Martin brings together fourteen significant publications on biblical interpretation, along with a new introduction to Pentecostal hermeneutics and an extensive up-to-date bibliography on the topic. Organized chronologically, these essays trace the development of Pentecostal hermeneutics as an academic discipline. The concerns of modern historical criticism have often stood at odds with Pentecostalism’s use of Scripture. Therefore, over the last three decades, Pentecostal scholars have attempted to identify the unique characteristics and interpretive practices of their tradition and to offer constructive proposals for a Pentecostal hermeneutic that would be critically valid and, at the same time, be consistent with the Pentecostal ethos and conducive for the continued development of the global Pentecostal movement. Contributors include: Rickie D. Moore, John Christopher Thomas, Jackie David Johns, Cheryl Bridges Johns, John W. McKay, Robert O. Baker, Scott A. Ellington, Kenneth J. Archer, Robby Waddell, Andrew Davies, Clark H. Pinnock, and Lee Roy Martin.
Download or read book The First Year of Bereavement written by Ira Oscar Glick and published by Wiley-Interscience. This book was released on 1974 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: For psychiatrists, physicians, clergymen, social workers and others.
Download or read book Semina written by and published by . This book was released on 1989 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corrupt Cities written by and published by World Bank Publications. This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the devastation caused by the recent earthquake in Turkey was the result of widespread corruption between the construction industry and government officials. Corruption is part of everyday public life and we tend to take it for granted. However, preventing corruption helps to raise city revenues, improve service delivery, stimulate public confidence and participation, and win elections. This book is designed to help citizens and public officials diagnose, investigate and prevent various kinds of corrupt and illicit behaviour. It focuses on systematic corruption rather than the free-lance activity of a few law-breakers, and emphasises practical preventive measures rather than purely punitive or moralistic campaigns.
Download or read book Sustainable Justice written by Marie-Claire Cordonier Segger and published by BRILL. This book was released on 2004-11-01 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cutting-edge scholarly discussion of judicial and legal methods to reconcile national and international economic, social and environmental law for sustainable development. A diverse anthology of perspectives from developed and developing countries, the book contains contributions from judges, international lawyers and other experts with a wealth of experience in the emerging field of sustainable development law. It presents negotiators, scholars and jurists with a lively, thought-provoking and highly current discussion of international legal debates related to sustainable development. The final part discusses future developments in sustainable development law, based on the results of three recent international processes. Sustainable Justice weaves a diverse and intriguing collection, reflecting a vigorous yet practical international legal debate of crucial importance to our common future.
Download or read book Do Exclusionary Rules Ensure a Fair Trial written by Sabine Gless and published by Springer. This book was released on 2019-04-17 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access publication discusses exclusionary rules in different criminal justice systems. It is based on the findings of a research project in comparative law with a focus on the question of whether or not a fair trial can be secured through evidence exclusion. Part I explains the legal framework in which exclusionary rules function in six legal systems: Germany, Switzerland, People’s Republic of China, Taiwan, Singapore, and the United States. Part II is dedicated to selected issues identified as crucial for the assessment of exclusionary rules. These chapters highlight the delicate balance of interests required in the exclusion of potentially relevant information from a criminal trial and discusses possible approaches to alleviate the legal hurdles involved.
Download or read book Philippine Corporate Law written by and published by . This book was released on 2021 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:
