Download or read book Directory of Marketing Faculty written by Nickels and published by Worth Pub. This book was released on 1997-01-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing faculty directory 2008 2009 written by James R. Hasselback and published by . This book was released on 2008 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hasselback Marketing Faculty Directory 2004 2005 written by James Hasselback and published by Prentice Hall. This book was released on 2004-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only printed directory of marketing faculty. Updated for 2005 and includes PH Marketing's list at-a-glance.
Download or read book Prentice Hall 2004 2005 Marketing Faculty Directory written by and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Faculty Directory written by James R. Hasselback and published by Prentice Hall. This book was released on 2002-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This directory includes a listing of the dean, department chairperson and full-time marketing faculty from over 800 schools. The directory is preceded by a 51 page catalog of current Prentice Hall publications in the field of marketing.
Download or read book Faculty Personnel written by American Association of Collegiate Schools of Business and published by . This book was released on 1960 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Prentice Hall 1998 1999 Marketing Faculty Directory written by Prentice Hall PTR and published by . This book was released on 1999-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Science of Science written by Dashun Wang and published by Cambridge University Press. This book was released on 2021-03-25 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive overview of the exciting field of the 'science of science'. With anecdotes and detailed, easy-to-follow explanations of the research, this book is accessible to all scientists, policy makers, and administrators with an interest in the wider scientific enterprise.
Download or read book Positive Leadership written by Kim S. Cameron and published by Berrett-Koehler Publishers. This book was released on 2012-08-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to positive climate, positive relationships, positive communication, and positive meaning and how to apply each of them in work.
Download or read book Faculty Personnel written by American Assembly of Collegiate Schools of Business and published by . This book was released on 1976 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Download or read book The Academy of Management Annals written by James P. Walsh and published by Taylor & Francis. This book was released on 2007 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Academy of Management is proud to announce the inaugural volume of The Academy of Management Annals. This exciting new series follows one guiding principle: The advancement of knowledge is possible only by conducting a thorough examination of what is known and unknown in a given field. Such assessments can be accomplished through comprehensive, critical reviews of the literature--crafted by informed scholars who determine when a line of inquiry has gone astray, and how to steer the research back onto the proper path. The Academy of Management Annals provide just such essential reviews. Written by leading management scholars, the reviews are invaluable for ensuring the timeliness of advanced courses, for designing new investigative approaches, and for identifying faulty methodological or conceptual assumptions. The Annals strive each year to synthesize a vast array of primary research, recognizing past principal contributions while illuminating potential future avenues of inquiry. Volume 1 of the Annals explores a wide spectrum of research: corporate control; nonstandard employment; critical management; physical work environments; public administration team learning; emotions in organizations; leadership and health care; creativity at work; business and the environment; and bias in performance appraisals. Ultimately, academic scholars in management and allied fields (e.g., sociology of organizations and organizational psychology) will see The Academy of Management Annals as a valuable resource to turn to for comprehensive, up-to-date information--published in a single volume every year by the preeminent association for management research.
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Download or read book 1994 1995 Wiley Guide to Marketing written by Hasselback and published by . This book was released on 1994-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statement of the Philosophy of Marketing of the Marketing Faculty at the Ohio State University written by Ohio State University. Marketing Faculty and published by . This book was released on 1964 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ostrich Paradox written by Robert Meyer and published by University of Pennsylvania Press. This book was released on 2017-02-07 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Ostrich Paradox boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-read for everyone who cares about risk." —Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow We fail to evacuate when advised. We rebuild in flood zones. We don't wear helmets. We fail to purchase insurance. We would rather avoid the risk of "crying wolf" than sound an alarm. Our ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book addresses: •How people make decisions when confronted with high-consequence, low-probability events—and how these decisions can go awry •The 6 biases that lead individuals, communities, and institutions to make grave errors that cost lives •The Behavioral Risk Audit, a systematic approach for improving preparedness by recognizing these biases and designing strategies that anticipate them •Why, if we are to be better prepared for disasters, we need to learn to be more like ostriches, not less Fast-reading and critically important, The Ostrich Paradox is a must-read for anyone who wants to understand why we consistently underprepare for disasters, as well as private and public leaders, planners, and policy-makers who want to build more prepared communities.
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
