Download or read book Directing written by Ben Gradus and published by Focal Press. This book was released on 1985-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Acting in Television Commercials for Fun and Profit written by Squire Fridell and published by Three Rivers Press (CA). This book was released on 1986 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.
Download or read book Commercial Directing Voodoo written by Jordan Brady and published by Createspace Independent Publishing Platform. This book was released on 2018-03-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
Download or read book Directing and Producing for Television written by Ivan Cury and published by Taylor & Francis. This book was released on 2012-10-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directing and Producing for Television provides you with the tools you'll need to direct and produce effectively in a variety of settings. Based on his years of experience in the industry and teaching the subject, Cury illustrates fundamental principles with engaging anecdotes that teach by example. Ideal for students in television production courses as well as industry professionals, Directing and Producing for Television addresses critical production techniques for various formats including panel programs, demonstration, scripted, music, commercials, PSAs, news, documentaries, remote broadcasting, and sports. Each chapter concludes with a valuable review section summarizing key points. Written with both the director and producer in mind, but particularly relevant for the television director, Directing and Producing for Television gives a comprehensive overview of the facility (studio, control room, and/or support areas) and provides who's who information covering the various jobs and personnel involved in television programs.
Download or read book The Ad Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Download or read book Consuming Images written by Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2020-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Download or read book The 30 second Storyteller written by Thomas Richter and published by Course Technology. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million dollars in a week or two. This job exists. It's called a commercial director, the creative mind behind the production of a TV spot. While being a commercial director may be one of the coolest jobs in the world, it's also one of the toughest jobs to get (and keep). The 30-Second Storyteller: The Art and Business of Directing Commercials teaches any filmmaker how to get work as a commercial director, how to navigate the pitfalls of production, and how to get clients to keep coming back to you for more. The book is not a textbook on directing -- plenty of other books cover that. Rather, The 30-Second Storyteller focuses on directorial challenges specifically related to creating a TV spot -- the techniques involved, the technologies of choice, and the obstacles that come between you and a successful career. It begins by teaching you how to get your foot in the door -- creating a spec reel, picking a specialty, getting signed with a production company, and successfully bidding for projects. It then covers the production of a commercial from preproduction through the shoot, all the way to finishing in post-production. Examples from a real-world commercial are utilized throughout to illustrate concepts. The book concludes with advice on obtaining work abroad, and making the jump from commercials to features, as TV ads are a training ground for Hollywood's next blockbuster director. Filmmakers like Ridley Scott, Michael Bay, David Fincher, Jonathan Glazer, Tarsem and Zack Snyder have all gotten their start in commercials.
Download or read book Directing Television and Film written by Alan A. Armer and published by . This book was released on 1990 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Directing and Producing for Television written by Ivan Cury and published by Taylor & Francis. This book was released on 2017-03-16 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing and Producing for Television addresses critical production techniques for various formats, including multiple-camera panel productions, news and demonstration programs, as well as scripted and musical productions, documentaries, sports, commercials, and PSAs. In full color for the first time, this new edition has been updated to include information about online distribution platforms like YouTube and Vimeo, and new production tools such as action cameras, smart phones, DSLRs, and drones. New, full-colour images throughout give this classic text a fresh look featuring today’s latest technology Written by an expert with years of experience in both the industry and in teaching television directing and producing An approachable writing style brings a real world perspective to the procedures and protocols of a demanding industry Visuals showing camera setups and accompanying shots illustrate the best approach to a variety of formats and the related challenges for each
Download or read book Producing and Directing for Television written by Charles Adams and published by . This book was released on 1953 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television Production written by Rick Davis and published by Createspace Independent Publishing Platform. This book was released on 2015-10-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Directing is a creative career like few others. If travel and high-paced action sound like something you can live with, then this is the career for you. This 'How to' eBook is the perfect read for someone wanting to understand the television business from an insider's perspective. The electrifying charge you get when you're in the midst of directing a live show is like no other, with your mind so clear you can see and react to twenty different things at once. _____ "A unique and comprehensive overview of the responsibilities and challenges faced by a TV director. A valuable read for anyone interested in pursuing a career in the 'controlled chaos' that is live television sports!" Curtis Saville Producer, Rogers Sportsnet _____ [Excerpt from Chapter 4] A script assistant provides a countdown to the top of the clock. "On air in 60, ...30, ...10 seconds to air." The director gives the standby to roll VTR gold and track tape. The script assistant continues, "In 5, 4, 3, 2..." The director gives the "roll gold" and "track gold" cue and the pre-recorded show tease and opening animation rolls to air. As the pre-taped opening ends the director provides crew instructions, "ready to go to camera 2, with graphics hot," meaning the graphics are in standby mode. "open their mics," "Pan 2," camera 2 begins a panoramic pan of the inside of the arena, "dissolve 2, fly the graphics" the technical director dissolves the sources and the graphics operator triggers the titles to fly onto the screen. The director cues the announcers to welcome the audience. You're ON THE AIR! The director opens a switch to speak to the announcers, "ready on camera," then to the rest of the crew "Ready Camera 6 on a 2-shot with a slight zoom - Zoom 6 - dissolve camera 6." The announcers introduce themselves to the audience and begin to provide details as to what will unfold over the course of the show. As the commentators make reference to key players, the director cuts between cameras which have been instructed to locate and provide images of these athletes. During the hour before the game, camera operators provided shots of various players warming up. These images were recorded by the videotape operators. A short edited montage or "bumper" was created to end this segment of the show. This is used to lead the audience to the first commercial break. The on-air talent is given the cue to wrap up their thoughts. The director continues with crew instructions, "ready to go to bumper from VTR blue with graphics hot for a blind reveal, ready to sneak in your music" the audio cue given to the A1. "Music in - roll blue and dissolve blue" to the technical director who mixes the sources. The graphic operator activates the lower third graphic revealing the names of the two teams. The announcers look at their court side TV monitor and add a voice-over to accompany the images being shown, ..".and we'll be right back with the opening line-ups after this short break..." _____ The feeling you receive from directing is akin to playing sports at a high level. When you're in the zone or when you're truly ON you feel like you're unstoppable. Your entire production crew will feel it too and feed off your enthusiasm. The buzz, the high, is a total rush that keeps you coming back for more. In the following pages you will learn the finer points of this exciting and challenging career path. You will discover your next steps to fulfill your desire to become a television director. Along the way, I'll also give you solid overview of the many broadcast job roles that the TV director manages, what they do and other potential career opportunities . _____ "Rick's concise and informative overview is written with the same enthusiasm that Rick brings to the director's chair on location. A great read for anyone considering a career in television production." Bruce McConnell Technical Producer
Download or read book Directing for the Screen written by Anna Weinstein and published by Taylor & Francis. This book was released on 2017-02-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directing for the Screen is a collection of essays and interviews exploring the business of directing. This highly accessible guide to working in film and television includes perspectives from industry insiders on topics such as breaking in; developing and nurturing business relationships; the director’s responsibilities on set and in the field; and more. Directing for the Screen is an ideal companion to filmmaking classes, demystifying the industry and the role of the director with real-world narratives and little-known truths about the business. With insight from working professionals, you’ll be armed with the information you need to pursue your career as a director. Contains essays by and interviews with television directors, feature directors, documentary filmmakers, commercial directors, producers, and professors. Offers expert opinions on how to get started, including landing and succeeding in an internship and getting your first gig. Reveals details about working with actors, overseeing the work of often hundreds of crewmembers, writing last-minute on set, and developing a working relationship with producers and screenwriters. Explores strategies for doing creative work under pressure, finding your directorial voice, financing shorts and independent films, breaking down barriers and overcoming discrimination, shooting in less-than-ideal situations, and recovering from bad reviews or box office results. Illuminates the business of directing in the United States (New York and Los Angeles) as compared to other countries around the globe, including England, Ireland, Spain, Australia, Denmark, Pakistan, Belgium, and Canada.
Download or read book Television Commercial Processes and Procedures written by Robert J. Schihl and published by Butterworth-Heinemann. This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers creating successful television commercials.
Download or read book The Making of a Television Commercial written by H. Ted Busch and published by MacMillan Publishing Company. This book was released on 1980 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Commercial How to Create and Produce Effective Tv Advertising written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2015-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Consuming Images Film Art and the American Television Commercial written by Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2021-11-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
