Download or read book Direct and Interactive Marketing New Techniques for Fundraising Success written by Adrian Sargeant and published by Jossey-Bass. This book was released on 2002-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct and interactive marketing generates around 15% of the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and "face-to-face" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence.

Download or read book Fundraising Responsibilities of Nonprofit Boards written by James M. Greenfield and published by BoardSource, Inc.. This book was released on 2008 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Download or read book Demystifying Fundraising Funnels written by David Higgins and published by Made For Success Publishing. This book was released on 2022-01-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people."—Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, nonprofits are faced with one last ultimatum; level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, nonprofits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents nonprofits with ideas, strategy, and, most importantly, hope. Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to nonprofits. Instead, it is the paragon guide for tactics, tools, and real-world answers that nonprofits can enact to thrive in our new online economy. With a honed-in online strategy, nonprofits can unlock a literal world of new possibilities. You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and nonprofit as a whole. Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections. Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.

Download or read book Diversity in the Fundraising Profession written by Janice Gow Pettey and published by Jossey-Bass. This book was released on 2002-10-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field. This is the 34th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.

Download or read book Taking Fundraising Seriously The Spirit of Faith and Philanthropy written by Dwight F. Burlingame and published by Jossey-Bass. This book was released on 2002-11-14 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationship between spiritual motivation and identification in the philanthropic practice, this issue brings scholars and practitioners together to debate, discuss, and examine a variety of findings from different viewpoints. Offering a selected sample of revised papers and presentations from the 14th annual symposium sponsored by the Center on Philanthropy at Indiana University, this issue fosters a deeper understanding of philanthropic action based upon spiritual and religious beliefs. Contributors discuss faith-guided giving, parachurch organizations, the Native American experience of giving, the ethics of wealth, the role of faith-related organizations in community building, and the role faith can play in our professional calling and in our giving.

Download or read book Fundraising in Diverse Cultural and Giving Environments written by Robert E. Fogal and published by Jossey-Bass. This book was released on 2003-04-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing diverse cultural traditions into philanthropic fundraising can be rewarding for all parties involved. Accomplishing that daunting task successfully is the theme of this issue. Opening a constructive dialogue between theory and practice in philanthropic fundraising in diverse cultural and giving environments, editor Robert E. Fogal, executive director of St. Mary's Duluth Clinic Foundation, is joined by contributing authors from the 2002 Think Tank on Fundraising at St. Mary's College, Notre Dame Indiana. Exploring the topic from a variety of perspectives, editor and authors seek a set of normative recommendations and findings that will promote a stronger philanthropic community and extend professional, academic, and public conversations about philanthropic issues. Chapters examine trends in giving in African American, Asian American, Latino, and Native American communities. Pier C. Rogers presents the results of structured interviews with Africa American philanthropic professional managers, volunteer leaders, and fundraisers for nonprofits and provides insight into values, attitudes, and practices in this community. Janice Gow Petty addresses the theme of remittances in nonmajority immigrant families and explores ways that the majority culture can understand and engage this tradition to create new models of giving that successfully blend various and distinct methods of giving and sharing. Mike Cortes examines common assumptions about the "Hispanic" community and illustrates the more specific geographical identities in that diverse Latino community that supersedes the term. Similarly Kay C. Peck reminds fundraising professionals that there is no single American Indian culture and stresses the importance of recognizing the history of cultural destruction as a prerequisite to understanding philanthropic traditions within the American Indian community. Effects of race and gender on giving and volunteering are explored. Presenting the results of a survey of 885 Indiana households, a research team at the School of Public and Environmental Affairs, Indiana University - Purdue University Indianapolis examines these effects and tracks them across different survey methodologies used in eight past studies. Findings from this study bring to light significant, and surprising, trends in giving and volunteering behaviors by race and gender. Philanthropic fundraisers must also recognize emerging cultures. Working at the Community Foundation Silicon Valley, Barbara Larson explores the "new philanthropy" in the dot-com world, and reveals the breakdown of donor market categories in the face of the variety of options and vehicles for giving in this volatile, constantly changing donor community. Unexpected trends emerging in the wake of the Bush administrations' initiatives to foster faith-based engagement in social welfare through government funding must be recognized as well. Director of Development for Catholic Near East Welfare Association Margaret Guellich examines some of the potential risks to mission integrity, stewardship, and donor erosion. Thomas H. Jeavons, visiting fellow at the Yale University Program on Nonprofit Organizations at Yale Divinity School, cautions against perceive faith-based organizations as monolith social entities and demonstrates that the impact of the proposed government program is likely to be small. What does the fundraising professional need to face these and other emerging challenges? Roger C. Hedgepeth, principal consultant for CWC/Hedgepeth Group, asserts that fundraising and fundraising professionals are not prepared to deal with the cultural and social changes they face. Instead, they need to become boundary spanners characterized by uncommon professional skills that are supported by keen self-awareness and multicultural literacy. This volume is a crucial tool for philanthropic fundraisers committed to achieving that goal.

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Exploring the Relationship Between Volunteers and Fundraisers written by Rebecca E. Hunter and published by Jossey-Bass. This book was released on 2003-07-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are volunteers still relevant to the fundraiser's work? If so, for what reasons? If not, why not? This issue looks atypically at volunteers and fundraising. Contributing authors examine fewer of the how-tos of working with volunteers and more of the psychological and psychosocial aspects of volunteers' and development professionals' personalities. The assessment extends to organizational characteristics, evolutionary stage and size, and the reasons that certain types of volunteers and fundraisers may be drawn to work with a particular nonprofit group. Moving from broad concept to microcosm, articles in this issue examine all aspects of volunteerism and the rise in professionalism in fundraising in recent years. Bruce Bonnicksen addresses the new roles of volunteers in development, highlighting both the changing reasons for working with volunteers and volunteer's shifting expectations of fundraising professionals. Donald Zeilstra discusses a new paradigm for considering how professionals can work with and relate to volunteer fundraisers by implementing reciprocal learning in teams. Contributors draw from research in the field for their analysis of volunteering and its relationship to fundraising. Linda Lysakowski presents the volunteer's perspective with primary research drawn from 104 nonprofit fundraisers. Another survey of 140 development officers provides issue editor Rebecca E. Hunter the opportunity to analyze relationship building between volunteers and fundraising professionals. Kenneth Knox examines volunteer recruitment, training and management process in smaller organizations, and presents a case study on the Medical Society Fundraising Network. With a targeted survey of the top 25 small liberal arts colleges Jody Abzug and Rikki Abzug explore the specific roles of volunteers in fundraising efforts at that type of institution. A final case study of Everybody Wins! Foundation summarizes the issue's primary themes and presents views from both sides of the table, with some volunteers actively engaged and others content to let the staff lead the charge.

Download or read book Engaging Youth in Philanthropy written by Bill Stanczykiewicz and published by Jossey-Bass. This book was released on 2003-05-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores ways nonprofits can foster lifelong philanthropic habit in today's youth. Editor Bill Stanczykiewicz, president and CEO of the Indiana Youth Institute, and contributors examine successful youth engagement programs that illustrate that philanthropy is a habit that can be demonstrated, taught, and inculcated at a very young age. Progams discussed include a YMCA program encouraging civic activity among children with backgrounds in lower-income communities and lower academic achievement which demonstrates that the instruction of philanthropic values and behaviors can transcend traditional qualifiers of income and education. Contributors also present results of a four-year study on college undergraduates who earn college scholarships that require recipients to participate in community service, and show how they reveal increased philanthropic values these students, in addition to other personal skills that benefit civic engagement and service to others. Other aspects of youth philanthropy examined include the significant legal issues surrounding adolescents raising money for organizations, youth serving on nonprofit boards, and youth casting deciding votes on board matters. The issue also includes an informative primer on youth and philanthropy that demonstrates how young people learn philanthropic behavior from several sectors within civil society, including community foundations, nonprofit organizations, schools, and government. With insight from professionals in the field, as well as the passionate voices of philanthropic youth themselves, this issue illustrates how we must be actively engaged in the lives of children and youth -- in our families and in our communities - not just to develop healthy habits of philanthropy, but for their overall healthy development.

Download or read book Capacity Building for Nonprofits written by David J. Kinsey and published by Jossey-Bass. This book was released on 2003-10-21 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide your organization into a more productive paradigm Capacity Building for Nonprofits: New Directions for Philanthropic Fundraising, Number 40 provides insightful guidance on modernizing the nonprofit model. Taking apart the buzzword "building capacity" to determine its actual meaning, this discussion provides thought-provoking perspective on mission validation, vision, values, resources, strategies, productivity, and more. An excellent resource for both new and experienced nonprofit managers, this book brings clarity to an idea that is often overlooked as "buzz" — despite its importance at all levels of the organization.

Download or read book Direct Marketing for Nonprofits written by Kay Partney Lautman and published by Jones & Bartlett Learning. This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish

Download or read book The Five Strategies for Fundraising Success A Mission Based Guide to Achieving Your Goals written by Mal Warwick and published by Jossey-Bass. This book was released on 1999-11-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical and engaging guide, top fundraising consultantMal Warwick introduces an entirely new and revolutionary approachto fundraising strategy and planning. He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission. Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. The FiveStrategies for Fundraising Success ensures that organizationsmake informed, productive decisions about their futures.

Download or read book How to Write Successful Fundraising Appeals written by Mal Warwick and published by John Wiley & Sons. This book was released on 2013-05-24 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Download or read book How to Write Successful Fundraising Letters written by Mal Warwick and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-08-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Download or read book Achieving Excellence in Fundraising written by Timothy L. Seiler and published by John Wiley & Sons. This book was released on 2010-12-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. Edited by Gene Tempel, Executive Director of Indiana University's Center on Philanthropy, this third edition of the Rosso's fund raising classic both retains the original philosophical principles of the first edition and offers new insights on recent fund raising developments. Each chapter has been updated, and Tempel has added new sections on technology and fund raising, the internet, women as donors, stewardship, and fund raising as a profession. Authors include such fund raising luminaries as Tim Seiler, Dwight Burlingame, Lilya Wagner, Mal Warwick, Kay Sprinkel Grace and Kim Klein.