Download or read book Dinamizaci n del punto de venta written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro desarrolla los contenidos del módulo profesional de Dinamización del Punto de Venta, del Ciclo Formativo de grado medio de Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing, según el Real Decreto 1688/2011, de 18 de noviembre, de enseñanzas mínimas, y la Orden ECD/73/2013, de 23 de enero, por la que se establece el currículo del título correspondiente. Asimismo, el módulo profesional de Dinamización del Punto de Venta (cód. 1231) está asociado a la siguiente Unidad de Competencia: Organizar y animar el punto de venta de un pequeño comercio (cód. UC2105_2). La materia se ha distribuido en doce unidades: • Unidad 1. La dinamización del punto de venta y el comportamiento del cliente. • Unidad 2. El establecimiento comercial. • Unidad 3. Organización y diseño interior del punto de venta. • Unidad 4. El surtido. • Unidad 5. La gestión del surtido. • Unidad 6. El lineal y la implantación del producto en el punto de venta. • Unidad 7. Publicidad y relaciones públicas del establecimiento comercial. • Unidad 8. PLV y otros elementos de animación. • Unidad 9. El escaparatismo. • Unidad 10. Diseño de un escaparate. • Unidad 11. Acciones promocionales en el punto de venta. • Unidad 12. Métodos de control de la dinamización del punto de venta. El libro hace un recorrido por la dinamización de un establecimiento comercial, desde la elección de una adecuada ubicación del punto de venta hasta la colocación de los productos en los lineales, la composición de escaparates y la publicidad en el lugar de venta, sin olvidar la elección y la gestión del surtido que se va a ofrecer a los clientes. Además, los contenidos teóricos se exponen junto con actividades propuestas y resueltas para que los alumnos puedan ir aplicando los conocimientos adquiridos y fijando lo estudiado. Por último, al final de cada unidad se ofrecen un mapa conceptual para facilitar el repaso, enlaces web para ampliar conocimientos y numerosas actividades de comprobación, aplicación y ampliación.
Download or read book Dinamizaci n del punto de venta en el peque o comercio written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.
Download or read book Management and Information Technology New Challenges written by prof. Joanna Paliszkiewicz and published by Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. This book was released on 2020 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifteen-chapter monograph edited by Joanna Paliszkiewicz is an interesting read that focuses on light to moderate topics in the areas of management and information technology. The topics are from cryptocurrencies and their online exchanges in Poland to using the concept of blockchain in agribusiness, using virtual reality, creating knowledge and innovation in family businesses, the importance of social media in education, risk analysis, security and forensic science, and effective communication in enterprises. The monograph continues with topics of CRM/ERP implementation in SMEs in Poland, big data/agri-food industry and innovative solution for knowledge management, the impact of digital technologies on competences, digitization in agriculture, and the impact of merchandising on consumer behaviour. Although there is little connection in terms of reading structure form one chapter to the next, each chapter uniquely stands alone to offer insights into the topic it examines in a very simple and understandable manner.
Download or read book Dinamizaci n del punto de venta Acceso written by Ma DEL CARMEN GÓMEZ DÍAZ and published by Ediciones Paraninfo, S.A. This book was released on 2015-04-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relationship Marketing Customer Loyalty in a Retail Setting written by Leanne Too and published by . This book was released on 2000 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dinamizaci n del punto de venta en el peque o comercio Acceso written by Ma DEL CARMEN GÓMEZ DÍAZ and published by Ediciones Paraninfo, S.A. This book was released on 2015-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quasioptical Systems written by Cuno Pümpin and published by Ediciones Díaz de Santos. This book was released on 1990 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UF2383 Dinamizaci n del punto de venta en el peque o comercio written by Arturo López Marchena and published by Editorial Elearning, S.L.. This book was released on 2017-08-07 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta Unidad Formativa es enseñar a distribuir el equipamiento comercial y el surtido de productos para optimizar la superficie de venta disponible, organizando la exposición de los productos y su reposición en función de sus características. También a determinar los elementos externos y escaparate de la tienda combinando los criterios comerciales e imagen de la tienda, animar y decorar la tienda, así como organizar y realizar acciones promocionales y la publicidad en el punto de venta. Para ello, en primer lugar se estudiará la psicología de la venta en el pequeño comercio, la organización interior del punto de venta y la distribución de productos en el pequeño comercio. Por último se analizarán las acciones promocionales en el punto de venta y la señalética y cartelística comercial.
Download or read book Transforming the Rural Nonfarm Economy written by Steven Haggblade and published by Intl Food Policy Res Inst. This book was released on 2007-11-16 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to conventional wisdom that equates rural economies with agriculture, rural residents in developing countries often rely heavily on activities other than farming for their income. Indeed, nonfarm work accounts for between one-third and one-half of rural incomes in the developing world. In recent years, accelerating globalization, increasing competition from large businesses, expanding urban markets for rural goods and services, and greater availability of information and communication technology have combined to expose rural nonfarm businesses to new opportunities as well as new risks. By examining these rapid changes in the rural nonfarm economy, international experts explore how the rural nonfarm economy can contribute to overall economic growth in developing countries and how the poor can participate in this rapidly evolving segment of the economy. The authors review an array of recent studies of the rural nonfarm economy in order to summarize existing empirical evidence, explore policy implications, and identify future research priorities. They examine the varied scale, structure, and composition of the rural nonfarm economy, as well as its relationship with agricultural and urban enterprises. And they address key questions about the role of public intervention in the rural nonfarm economy and how the rural poor can participate in and navigate the rapid transition underway in rural areas. The contributors offer new insights to specialists in rural development and to others interested in overall economic development.
Download or read book Managing Historic Cities written by Zbigniew Zuziak and published by . This book was released on 1993 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is given to heritage management and planning; instruments of urban regeneration and land use control; and case studies of Krakøw, Lødz, Glasgow, Cardiff, and the London docklands.
Download or read book A New roadmap for the Man and the Biosphere MAB Programme and its World Network of Biosphere Reserves written by UNESCO and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Linking Social and Ecological Systems written by Fikret Berkes and published by Cambridge University Press. This book was released on 2000-04-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is usually the case that scientists examine either ecological systems or social systems, yet the need for an interdisciplinary approach to the problems of environmental management and sustainable development is becoming increasingly obvious. Developed under the auspices of the Beijer Institute in Stockholm, this new book analyses social and ecological linkages in selected ecosystems using an international and interdisciplinary case study approach. The chapters provide detailed information on a variety of management practices for dealing with environmental change. Taken as a whole, the book will contribute to the greater understanding of essential social responses to changes in ecosystems, including the generation, accumulation and transmission of ecological knowledge, structure and dynamics of institutions, and the cultural values underlying these responses. A set of new (or rediscovered) principles for sustainable ecosystem management is also presented. Linking Social and Ecological Systems will be of value to natural and social scientists interested in sustainability.
Download or read book Coming Home to Eat The Pleasures and Politics of Local Food written by Gary Paul Nabhan and published by W. W. Norton & Company. This book was released on 2009-06-23 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food.
Download or read book The Concise Dictionary of Psychology written by David Statt and published by Routledge. This book was released on 2002-09-26 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: From atavistic to folie a deux, from engram to Weltschmerz and Seashore test, this edition of The Concise Dictionary of Psychology contains more than 1,300 references to words, phrases and eminent pioneers in psychology. Updated to take account of recent developments, each definition is clear, instructive and concise. A lean and efficient source of information, written in a straightforward and readable manner, this book will be an indispensable reference tool for students of psychology, for professionals and for people in the health and caring professions.
Download or read book Building Soils for Better Crops written by Fred Magdoff and published by Sare. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Published by the Sustainable Agriculture Research and Education (SARE) program, with funding from the National Institute of Food and Agriculture, U.S. Department of Agriculture."
Download or read book Spain s First Democracy written by Stanley G. Payne and published by Univ of Wisconsin Press. This book was released on 1993 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payne's study places Spain's Second Republic within the historical framework of Spanish liberalism, and the rapid modernisation of inter-war Europe. He aims to present a consistent and detailed interpretation, demonstrating striking parallels to the German Weimar Republic.
