Download or read book Digital and Marketing Asset Management written by Theresa Regli and published by Rosenfeld Media. This book was released on 2016-08-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Download or read book How to Go Digital written by MIT Sloan Management Review and published by MIT Press. This book was released on 2018-01-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation. Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex “Sandy” Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom

Download or read book Digital Management in Covid 19 Pandemic and Post Pandemic Times written by Richard C. Geibel and published by Springer Nature. This book was released on 2023-01-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education. The book is an interesting read for researchers and professionals interested in digital management.

Download or read book Organisation Management in the Digital Economy written by Anna Brzozowska and published by CRC Press. This book was released on 2022-06-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy. Rapid IT development has created modern business proposals such as digital and virtual currencies, crowdfunding, peer-to-peer lending, mobile banking, online investing and new payment systems. This allows organisations and firms to increase competitiveness by using financial products and services, thus increasing their value. Information technology users receive significant timesaving and a choice of investment options. At the same time, there is a new challenge for regulators who must monitor how this or that technology affects the financial sector. The authors have collected and systematised information on the models of using information technology in e-business as well as issues of applying information technology in smart organisations and public institutions. The book addresses the issues of risk management in organizations and the problems of personal and social risks resulting from the use of information technology. In addition, the book presents a review of e-commerce sectors and models as well as e-commerce tools, international payment systems and modern money systems. Risks, threats and security rules for using banking services, e-commerce and payment systems are reviewed and systematised.

Download or read book Digital Project Management written by Taylor Olson and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances.

Download or read book Digital Transformation Management for Agile Organizations written by Stefano Bresciani and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.

Download or read book Digital Talent Management written by Sorin Dan and published by Springer Nature. This book was released on 2021-07-23 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of talent management practices in recruiting, developing and retaining talented professionals in the digital and IT&C industry. It unpacks the distinctive characteristics of ‘digital talent’ represented by a wide spectrum of professionals and managers with digital abilities, competencies and skills who add considerable value to organizations and industries worldwide. It shows that despite digital talent’s increased variety and significant contribution to digital transformation processes, much of the existing human resource and talent management research and practice fail to account for their distinctiveness. This book calls for the need for a new kind of talent management, referred to as ‘digital talent management’ (DTM) that is applicable to digital talent and decidedly integrates digital talent’s distinctive characteristics into talent management strategies and practices in a human-centered manner. Drawing upon existing, yet disconnected, streams of literature and empirical evidence derived from the information technology and communication (IT&C) industry, this book defines digital talent and delineates strategies to attract, develop and retain them for an uncertain and renewed future.

Download or read book Digital Transformation Management written by Mohammad Nabil Almunawar and published by Taylor & Francis. This book was released on 2022-02-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses key topics related to organization design and knowledge management in the digital economy with organizational context, particularly in Asia. Asian nations are moving fast toward the digital economy, within which the role of organization design and knowledge management is crucial to support innovative and creative ideas for meeting huge market opportunities where customers are ready for digitalization. The book conceptualizes organization design into three dimensions, people, information, and technology, and offers readers a unique valued insight, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It presents a valuable collection of 14 chapters with empirical studies from leading researchers. The book addresses digital transformation in companies and organizations in Asia, analysing how disruptive technologies can help them have more efficient organization processes, create innovative products and services, be more resilient and achieve sustainable goals in the post-pandemic time. It fills a gap in the market offering a valuable collection of chapters that combines strategic topics for companies, organizations and nations today, such as digital economy, disruptive technologies, big data and knowledge management, with a specific focus on the Asian region, providing rich examples and studies focused in countries and regions within Asia. Written for scholars, researchers and other specialists in digitalization, this book offers a unique collection of insights into the current and future situation in Asia.

Download or read book Chances and Challenges of Digital Management written by Richard C. Geibel and published by Springer Nature. This book was released on 2024-01-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Download or read book Leadership Management and Adoption Techniques for Digital Service Innovation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2019-12-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.

Download or read book Digital Asset Management written by David Austerberry and published by CRC Press. This book was released on 2012-07-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition focuses on the media and entertainment sector (M&E), with more information relevant to encompass broadcasters migration to file-based production. New technology and new products are also included and there is more detail on systems integration and product examples, plus extra case studies. New content includes: - Storage management where several products have been designed for the special needs of the media business. - XML and web services. - New case studies.

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Download or read book Digital Color Management written by Jan-Peter Homann and published by Springer Science & Business Media. This book was released on 2008-09-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of differing input and output equipment (scanners, monitors, printers, etc.) in computer-aided publishing often results in the unsatisfactory reproduction of color originals in print and online media. This is the first book presenting the basics and strategies for color management in the print publishing workflow with focus on producing according ISO 12647-2 and other standards. The user learns what to expect from color management according to the ICC-standard and how to avoid the pitfalls. The terminology is oriented on practicing professionals for print production.

Download or read book Digital Rights Management written by Eberhard Becker and published by Springer Science & Business Media. This book was released on 2003-11-04 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: The content industries consider Digital Rights Management (DRM) to contend with unauthorized downloading of copyrighted material, a practice that costs artists and distributors massively in lost revenue. Based on two conferences that brought together high-profile specialists in this area - scientists, lawyers, academics, and business practitioners - this book presents a broad, well-balanced, and objective approach that covers the entire DRM spectrum. Reflecting the interdisciplinary nature of the field, the book is structured using three different perspectives that cover the technical, legal, and business issues. This monograph-like anthology is the first consolidated book on this young topic.

Download or read book Digital Transformation in Public Sector Human Resource Management written by Shava, Elvin and published by IGI Global. This book was released on 2024-07-10 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the Fourth Industrial Revolution (4IR) has created a pressing need for digital transformation in human resources management (HRM) in public institutions. Traditional practices must be updated, preventing institutions from effectively managing their workforce and meeting stakeholder demands. The lack of digitalization leads to inefficiencies, ineffective performance evaluation, and an inability to adapt to the rapidly evolving technological landscape. This gap between existing HR practices and the demands of the digital age poses a significant challenge for public sector organizations. Digital Transformation in Public Sector Human Resource Management offers a comprehensive solution to the challenges faced by public institutions. The book provides practical insights and strategies for aligning HR practices with the modern technological landscape by exploring how digital transformation can revolutionize HRM processes. It demonstrates the benefits of adopting digital technologies and innovative strategies in public sector HRM through real-world examples and case studies. The book guides public sector professionals, policymakers, and academics, helping them navigate the complexities of digital transformation in HRM.

Download or read book Complete Guide to Digital Project Management written by Shailesh Kumar Shivakumar and published by Apress. This book was released on 2018-02-19 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts