Download or read book Digital Threads written by Neal Schaffer and published by Neal Schaffer. This book was released on 2024-10-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is a must-read for any entrepreneur or small business owner looking to scale their brand and achieve lasting success in today’s digital-first world. As the digital landscape continues to evolve at lightning speed, the key to survival and growth lies in mastering digital marketing strategies that are both cost-effective and powerful. But with so many platforms, tools, and trends, knowing where to begin—or how to improve your existing approach—can feel overwhelming. That’s where Digital Threads comes in. Bestselling author, Fractional CMO, keynote speaker, and university educator Neal Schaffer draws on over a decade of experience in digital marketing to deliver an accessible, practical guide packed with strategies tailored to small businesses and entrepreneurs. Whether you’re launching a new venture or looking to grow an existing one, this book offers a clear path to building a robust digital presence and driving real, measurable growth. With Digital Threads, you will discover how to: Leverage Big-Brand Strategies on a Small-Business Budget: Neal demystifies the marketing tactics used by large brands and adapts them to the scale and budget of smaller businesses. From optimizing your online presence to using the same frameworks that industry leaders rely on, you’ll learn how to compete effectively without overspending. Maximize Your Content's Impact: In today’s fast-paced world, content is everything. Neal teaches you how to repurpose your content to make it work harder for you. Whether it’s blogs, social media posts, or videos, you’ll learn to distribute your content across multiple platforms in ways that boost visibility and engagement. Master Social Media Marketing: Social media isn’t just for big brands. Learn how to develop platform-specific strategies that work on a small budget. Neal shares his insider tips on creating engaging content, growing your audience, and turning followers into loyal customers. Unlock the Power of AI Tools: AI isn’t just a buzzword—it’s a game-changer for businesses. Neal shows you how to harness cutting-edge AI tools to streamline your marketing efforts, improve efficiency, and gain a competitive edge. From chatbots to personalized content creation, Digital Threads reveals the possibilities of AI in digital marketing. Implement SEO and Lead Generation Strategies: Building a strong online presence starts with getting noticed. Learn Neal’s proven methods for optimizing your website for search engines, creating compelling lead magnets, and turning website visitors into customers. You’ll understand how to leverage the full potential of SEO and generate high-quality leads that convert. Scale Your Marketing with Automation: As your business grows, so should your marketing. Neal offers a deep dive into marketing automation tools that allow you to save time, maintain a personal connection with your audience, and scale your marketing efforts seamlessly. Navigate Influencer and User-Generated Content: Influencer marketing isn’t just for celebrities. Neal explains how small businesses can tap into micro-influencers and user-generated content to build authentic engagement, grow brand loyalty, and increase reach. Digital Threads takes a hands-on approach, providing step-by-step frameworks, real-world examples, and case studies that bring the strategies to life. Whether you're just getting started or refining your digital marketing game plan, this book delivers a complete roadmap to success. With endorsements from industry thought leaders such as Michael Stelzner (founder of Social Media Examiner), Brian Solis (digital futurist and author), and Ann Handley (Wall Street Journal bestselling author), Digital Threads is not just a book—it’s your guide to building a sustainable, successful brand in the digital age. Who Should Read Digital Threads? Small Business Owners: If you’re ready to take your business to the next level but aren’t sure where to start with digital marketing, this book is for you. Entrepreneurs: Whether you’re launching your first company or expanding an existing venture, Digital Threads provides the strategies you need to grow your brand in the digital marketplace. Content Creators: Learn how to make the most of your content and distribute it across multiple platforms to maximize impact and reach. Marketing Students and Professionals: Stay ahead of the curve with fresh insights into the latest digital marketing trends, including AI and content repurposing. Service Providers: If you’re looking to grow your client base through effective digital marketing strategies, Digital Threads will show you how to build a robust online presence. By the end of Digital Threads, you’ll have the knowledge, tools, and confidence to: - Build a strong digital footprint that drives measurable results - Expand your reach and increase engagement across digital platforms - Optimize content for SEO and lead generation - Implement marketing automation to scale your efforts - Leverage AI tools for maximum efficiency Build lasting relationships with customers through influencer and user-generated content If you’re serious about mastering digital marketing, Digital Threads is the playbook you need. Start weaving your path to digital success today.

Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Download or read book Systems Engineering for the Digital Age written by Dinesh Verma and published by John Wiley & Sons. This book was released on 2023-10-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: Systems Engineering for the Digital Age Comprehensive resource presenting methods, processes, and tools relating to the digital and model-based transformation from both technical and management views Systems Engineering for the Digital Age: Practitioner Perspectives covers methods and tools that are made possible by the latest developments in computational modeling, descriptive modeling languages, semantic web technologies, and describes how they can be integrated into existing systems engineering practice, how best to manage their use, and how to help train and educate systems engineers of today and the future. This book explains how digital models can be leveraged for enhancing engineering trades, systems risk and maturity, and the design of safe, secure, and resilient systems, providing an update on the methods, processes, and tools to synthesize, analyze, and make decisions in management, mission engineering, and system of systems. Composed of nine chapters, the book covers digital and model-based methods, digital engineering, agile systems engineering, improving system risk, and more, representing the latest insights from research in topics related to systems engineering for complicated and complex systems and system-of-systems. Based on validated research conducted via the Systems Engineering Research Center (SERC), this book provides the reader a set of pragmatic concepts, methods, models, methodologies, and tools to aid the development of digital engineering capability within their organization. Systems Engineering for the Digital Age: Practitioner Perspectives includes information on: Fundamentals of digital engineering, graphical concept of operations, and mission and systems engineering methods Transforming systems engineering through integrating M&S and digital thread, and interactive model centric systems engineering The OODA loop of value creation, digital engineering measures, and model and data verification and validation Digital engineering testbed, transformation, and implications on decision making processes, and architecting tradespace analysis in a digital engineering environment Expedited systems engineering for rapid capability and learning, and agile systems engineering framework Based on results and insights from a research center and providing highly comprehensive coverage of the subject, Systems Engineering for the Digital Age: Practitioner Perspectives is written specifically for practicing engineers, program managers, and enterprise leadership, along with graduate students in related programs of study.

Download or read book Digital Twins written by Christoph Herwig and published by Springer Nature. This book was released on 2021-05-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first of two volumes that together provide an overview of the latest advances in the generation and application of digital twins in bioprocess design and optimization. Both processes have undergone significant changes over the past few decades, moving from data-driven approaches into the 21st-century digitalization of the bioprocess industry. Moreover, the high demand for biotechnological products calls for efficient methods during research and development, as well as during tech transfer and routine manufacturing. In this regard, one promising tool is the use of digital twins, which offer a virtual representation of the bioprocess. They reflect the mechanistics of the biological system and the interactions between process parameters, key performance indicators and product quality attributes in the form of a mathematical process model. Furthermore, digital twins allow us to use computer-aided methods to gain an improved process understanding, to test and plan novel bioprocesses, and to efficiently monitor them. This book explains the mathematical structure of digital twins, their development and the model’s respective parts, as well as concepts for the knowledge-driven generation and structural variability of digital twins. Covering fundamentals as well as applications, the two volumes offer the ideal introduction to the topic for researchers in academy and industry alike.

Download or read book Innovative Jacquard Textile Design Using Digital Technologies written by Frankie Ng and published by Elsevier. This book was released on 2013-02-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jacquard fabrics feature intricately woven designs. Through the use of digital technology, new design concepts, principles and methods for producing jacquard fabrics have been established, facilitating the creation of a range of novel effects. Innovative jacquard textile design using digital technologies is a unique guide to the fundamental design principles, techniques and applications resulting from this important development.Beginning with an introduction to jacquard textile design, the book goes on to give an overview of the development of jacquard fabrics and textile design methods. The principles and methods of digital jacquard textile design are considered, followed by a chapter on structural digital design. Subsequent chapters cover the digital design of colourless and colourful jacquard textiles, and the use of novel simulative effects, shot effects and double-face effects in jacquard textiles. A review of the applications of digitally designed jacquard textiles is then presented before the book concludes with a discussion of current issues and future trends in digital jacquard textile design.With its distinguished authors, Innovative jacquard textile design using digital technologies is an authoritative guide for all those looking to employ this exciting technology in their work, including designers and product developers in the textile, interior and apparel industries, and academics interested in this field. Provides a unique guide to the fundamental design principles, techniques and applications of jacquard textile design Covers structural digital design, digital design of colourless and colourful jacquard textiles, simulative effects, shot effects and double-face effects Includes a comprehensive discussion of current issues and future trends in digital jacquard textile design

Download or read book Digital Systems and Applications written by Vojin G. Oklobdzija and published by CRC Press. This book was released on 2017-12-19 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: New design architectures in computer systems have surpassed industry expectations. Limits, which were once thought of as fundamental, have now been broken. Digital Systems and Applications details these innovations in systems design as well as cutting-edge applications that are emerging to take advantage of the fields increasingly sophisticated capabilities. This book features new chapters on parallelizing iterative heuristics, stream and wireless processors, and lightweight embedded systems. This fundamental text— Provides a clear focus on computer systems, architecture, and applications Takes a top-level view of system organization before moving on to architectural and organizational concepts such as superscalar and vector processor, VLIW architecture, as well as new trends in multithreading and multiprocessing. includes an entire section dedicated to embedded systems and their applications Discusses topics such as digital signal processing applications, circuit implementation aspects, parallel I/O algorithms, and operating systems Concludes with a look at new and future directions in computing Features articles that describe diverse aspects of computer usage and potentials for use Details implementation and performance-enhancing techniques such as branch prediction, register renaming, and virtual memory Includes a section on new directions in computing and their penetration into many new fields and aspects of our daily lives

Download or read book IoT for Defense and National Security written by Robert Douglass and published by John Wiley & Sons. This book was released on 2023-01-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: IoT for Defense and National Security Practical case-based guide illustrating the challenges and solutions of adopting IoT in both secure and hostile environments IoT for Defense and National Security covers topics on IoT security, architecture, robotics, sensing, policy, operations, and more, including the latest results from the premier IoT research initiative of the U.S. Defense Department, the Internet of Battle Things. The text also discusses challenges in converting defense industrial operations to IoT and summarizes policy recommendations for regulating government use of IoT in free societies. As a modern reference, this book covers multiple technologies in IoT including survivable tactical IoT using content-based routing, mobile ad-hoc networks, and electronically formed beams. Examples of IoT architectures include using KepServerEX for edge connectivity and AWS IoT Core and Amazon S3 for IoT data. To aid in reader comprehension, the text uses case studies illustrating the challenges and solutions for using robotic devices in defense applications, plus case studies on using IoT for a defense industrial base. Written by leading researchers and practitioners of IoT technology for defense and national security, IoT for Defense and National Security also includes information on: Changes in warfare driven by IoT weapons, logistics, and systems IoT resource allocation (monitoring existing resources and reallocating them in response to adversarial actions) Principles of AI-enabled processing for Internet of Battlefield Things, including machine learning and inference Vulnerabilities in tactical IoT communications, networks, servers and architectures, and strategies for securing them Adapting rapidly expanding commercial IoT to power IoT for defense For application engineers from defense-related companies as well as managers, policy makers, and academics, IoT for Defense and National Security is a one-of-a-kind resource, providing expansive coverage of an important yet sensitive topic that is often shielded from the public due to classified or restricted distributions.

Download or read book Digital Business Models for Industry 4 0 written by Carlo Bagnoli and published by Springer Nature. This book was released on 2022-05-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0.

Download or read book Digital Thrones The Queen s Final Cipher written by David Gomadza and published by David Gomadza. This book was released on 2024-03-22 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRE-ORDER!! The queen had 5 more years to live when she was digitally strangled by the Scots. But why? Unveil the mystery that echoed through the corridors of royalty! In 'Digital Thrones: The Queen's Final Cipher,' discover the shocking tale of a monarch with a fateful deadline, entangled in the digital embrace of the Scots. Is it prophecy or a rebellion seeking justice? The future of monarchy lies in the hands of these silent executioners. Or does it? Time alone holds the answers. Secure your journey into intrigue – Order your copy today and be part of the saga that transcends centuries! A MUST READ. ORDER TODAY!

Download or read book Program Management written by Al Zeitoun and published by John Wiley & Sons. This book was released on 2023-10-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Program Management Unique and adaptable approach to program management, offering key insights needed for professionals and business leaders to drive strategic change Program Management links business purpose, strategy, program stakeholders, benefits realization, and transformative change-making to provide a uniquely integrated view and use of program management, offering practicing initiative leaders the skills and mindset shifts needed to effectively communicate and champion programs to stakeholders. The text includes key insights into strategy execution excellence and designing risk-based governance strategies that empower a learning culture within the PMO and across the business, guidance that is customizable to the nature of strategic initiatives and change efforts at the individual and organizational level, and customization that is driven by the emphasis on the potential use of programs and projects as learning labs for different levels of complexity, organizational maturity, and diverse business contexts. Written by a highly qualified author with more than 30 years of experience in the field, Program Management covers critical topics such as: Origin of programs, program management definitions and concepts, the role of program manager vs. project manager, and the importance of value focus across the program life cycle. How leaders need to be agile, navigate political waters, manage incredible complexity, and align diverse stakeholders. Envisioning a Program Roadmap that fits context and inspires commitment to continuously achieving value. The culture for change making and the attributes for a healthy “change culture” including the future Power Skills. Also addressing the value proposition of program professionals in the future. Impact of digitalization and Artificial Intelligence (AI) on the future of programs. Creating the value-driven way of working and developing the value mindset coupled with the role of benefits management in programs and projects. The PMO as the learning engine for the enterprise and the changing role of the program offices. Becoming a Change Scientist, the maturing of value and strategic metrics in programs, and how to achieve the right metrics design and mix. For program and project managers, practitioners, PMO leaders, students in project and program management courses, and those studying for project and program management certifications, Program Management is an essential mindset, skillset, and toolset for executing a strategic plan and providing synergy, consistency in managing change, and a greater focus on achieving what matters to customers and stakeholders.

Download or read book The Routledge Handbook of English Language and Digital Humanities written by Svenja Adolphs and published by Routledge. This book was released on 2020-04-16 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of English Language and Digital Humanities serves as a reference point for key developments related to the ways in which the digital turn has shaped the study of the English language and of how the resulting methodological approaches have permeated other disciplines. It draws on modern linguistics and discourse analysis for its analytical methods and applies these approaches to the exploration and theorisation of issues within the humanities. Divided into three sections, this handbook covers: sources and corpora; analytical approaches; English language at the interface with other areas of research in the digital humanities. In covering these areas, more traditional approaches and methodologies in the humanities are recast and research challenges are re-framed through the lens of the digital. The essays in this volume highlight the opportunities for new questions to be asked and long-standing questions to be reconsidered when drawing on the digital in humanities research. This is a ground-breaking collection of essays offering incisive and essential reading for anyone with an interest in the English language and digital humanities.

Download or read book Digital Black Feminism written by Catherine Knight Steele and published by NYU Press. This book was released on 2021-10-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book traces the long arc of Black women's relationship with technology from the antebellum south to the social media era demonstrating how digital culture transforms and is transformed by Black feminist thought"--

Download or read book Hyperautomation for Next Generation Industries written by Rajesh Kumar Dhanaraj and published by John Wiley & Sons. This book was released on 2024-09-09 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential for anyone looking to understand how hyperautomation can revolutionize businesses by simplifying operations, reducing errors, and creating more intelligent and adaptable workplaces through the use of automation technologies such as artificial intelligence, machine learning, and robotic process automation. The use of automation technologies to simplify any and every activity conceivable in a business, allowing repeated operations to operate without manual intervention, is known as hyperautomation. Hyperautomation transforms current and old processes and equipment by utilizing artificial intelligence, machine learning, and robotic process automation. This digital transformation may assist a business in gaining cost and resource efficiency, allowing it to prosper in a more competitive environment. With the advancement of automation technologies, hyperautomation is becoming more prevalent. Companies are shifting their methods to create more human-centered and intelligent workplaces. This change has ushered in a new era for organizations that rely on technology and automation tools to stay competitive. Businesses may move beyond technology’s distinct advantages to genuine digital agility and scale adaptability when all forms of automation operate together in close partnership. Automation tools must be simple to incorporate into the current technological stack while not requiring too much effort from IT. A platform must be able to plug and play with a wide range of technologies to achieve hyperautomation. The interdependence of automation technologies is a property that is connected to hyperautomation. Hyperautomation saves individuals time and money by reducing errors. Hyperautomation has the potential to create a workplace that is intelligent, adaptable, and capable of making quick, accurate decisions based on data and insights. Model recognition is used to determine what to do next and to optimize processes with the least amount of human engagement possible.

Download or read book Digital Discourse written by Crispin Thurlow and published by Oxford University Press. This book was released on 2011-10-26 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies. It starts by simply bringing new media sociolinguistics up to date, addressing current technologies like instant messaging, textmessaging, blogging, photo-sharing, mobile phones, gaming, social network sites, and video sharing. Chapters cover a range of communicative contexts (journalism, gaming, tourism, leisure, performance, public debate), communicators (professional and lay, young people and adults, intimates and groups), and languages (Irish, Hebrew, Chinese, Finnish, Japanese, German, Greek, Arabic, and French). The volume is organized around topics of primary interest to sociolinguists, including genre, style and stance. With commentaries from the two most internationally recognized scholars of new media discourse (Naomi Baron and Susan Herring) and essays by well-established scholars and new voices in sociolinguistics, the volume will be more current, more diverse, and more thematically unified than any other collection on the topic.

Download or read book Digital Diasporas written by Jennifer M. Brinkerhoff and published by Cambridge University Press. This book was released on 2009-03-02 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first full-length scholarly study of the increasingly important phenomenon of digital diasporas, Jennifer M. Brinkerhoff examines how immigrants who still feel a connection to their country of origin use the internet. She argues that digital diasporas can ease security concerns in both the homeland and the host society, improve diaspora members' quality of life in the host society, and contribute to socio-economic development in the homeland. Drawing on case studies of nine digital diaspora organizations, Brinkerhoff's research supplies new empirical material regarding digital diasporas and their potential security and development impacts. She also explores their impact on identity negotiation, arguing that digital diasporas create communities and organizations that represent hybrid identities and encourage solidarity, identity, and material benefits among their members. The book also explores these communities' implications for policy and practice.

Download or read book Future of Airplane Factory written by George Nicholas Bullen and published by SAE International. This book was released on 2019-05-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Airplane Factory: Digitally Optimized Intelligent Airplane Factory defines the architecture, key building blocks, and roadmap for actualizing a future airplane factory (FAF) that is digitally optimized for intelligent airplane assembly. They fit and integrate with other FAF building blocks that aggregate to a Digitally Optimized Intelligent Airplane Factory (DOIAF). The word "intelligent" refers to the ability of a system to make right decisions and take right action in the highly dynamic and fluid environment of the modern airplane manufacturing space. The event-driven dynamics inherent in the complexity of this environment drive the need for expert knowledge which resides in intelligence systems incorporating the experience of experts. Expert knowledge need not be smart, brilliant, or possess genius as long as the outcomes are derived from right decisions resulting in right actions-applied rapidly to sustain an optimized factory enterprise. Complete factory enterprise visibility requires a higher order of decision capability that current operating systems do not have. A highly visible factory collects and displays data and information as it happens-at a rate beyond the ability of humans and current systems to analyze, process, decide, and act upon. Expert systems are constructed to present humans with right decisions in the form of optimal choices for right actions by incorporating the knowledge of experts into the logic for the decision. Structured Knowledge-Based Expert Systems (SKBES) are incorporated in this book and defined as a critical component for full enterprise actionable visibility. The power of the Digitally Optimized Intelligent Airplane Factory not only is found in its ability to unify the factory, reduce touch labor, improve quality, and streamline throughput but it also enables a significant reduction in above-the-shop-floor support and management. Such an ecosystem frees the human to focus on the complexity of interpersonal responsibilities. If the use of a DOIAF can be viewed as a holistic mechanism, then the human can be the agent engaging with that mechanism; improving negotiations for pricing, contracts, or other person-to-person events that require instinct and relationship.

Download or read book Enterprise Design Operations and Computing EDOC 2023 Workshops written by Tiago Prince Sales and published by Springer Nature. This book was released on with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: