Download or read book The Definitive Guide to B2B Digital Transformation written by Fred Geyer and published by . This book was released on 2020-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Download or read book Telecom Extreme Transformation written by Kaveh Hushyar and published by CRC Press. This book was released on 2021-07-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extreme transformation from a traditional Communication Service Provider (CSP) to a Digital Service Provider (DSP) status is covered in this book, specifically: Redefinition of the offerings of "connectivity services" to "digital services"; unification of legacy redundant networks into one; Redefinition of the measurements to customer-centric QoE for all digital and connectivity services; the Best-in-Industry processes and practices to ensure a sustainable network performance at a competitively operational efficiency; a Service-over-IP (SoIP) platform to enable the introduction of unified new services with a time-to-market urgency; the regulatory arrangement for content purification, to liberalize CSPs to become DSPs; an architecture for data mining and analytics; and a migration plan from a CSP to a DSP status. The book is recommended for telecom and digital service professionals planning to embark on transformational projects; telecom and technology equipment manufacturers to help with product development for a DSP status; institutional investors to evaluate and establish their investment decisions; telecom management consultants to help with a solid benchmark for transformation engagement; university students, majoring in telecommunication and technology products as a guide for career planning.

Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Download or read book THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION written by Fred Geyer and published by Frederick Geyer. This book was released on 2020-05-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

Download or read book RECENT ADVANCES IN COMMERCE MANAGEMENT VOLUME 4 written by Sruthi S and published by RED'SHINE Publication. Pvt. Ltd.. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Sustainable Horizons in Artificial Intelligence and Digital Solutions written by Marijn Janssen and published by Springer Nature. This book was released on 2024-01-15 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, held in Curitiba, Brazil, during November 9–11, 2023. The 29 full papers and 2 short papers presented in this volume were carefully reviewed and selected from 68 submissions. The contributions were organized in topical sections as follows: Artificial Intelligence and Algorithm; Digital Transformation and New Technologies; and Sustainable Technologies and Smart Cities.

Download or read book Optimizing Digital Solutions for Hyper Personalization in Tourism and Hospitality written by Gustavo, Nuno and published by IGI Global. This book was released on 2022-02-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Download or read book Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy written by Anunciação, Pedro Fernandes and published by IGI Global. This book was released on 2021-02-19 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heavily dominated by the sector of information and communication technologies, economic organizations pursue digital transformation as a differentiating factor and source of competitive advantage. Understanding the challenges of digital transformation is critical to managers to ensure business sustainability. However, there are some problems, such as architecture, security, and reliability, among others, that bring with them the need for studies and investments in this area to avoid significant financial losses. Digital transformation encompasses and challenges many areas, such as business models, organizational structures, human privacy, management, and more, creating a need to investigate the challenges associated with it to create a roadmap for this new digital transformation era. The Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy presents the main challenges of digital transformation and the threats it poses to information security and privacy, as well as models that can contribute to solving these challenges in economic organizations. While highlighting topics such as information systems, digital trends, and information governance, this book is ideally intended for managers, data analysts, cybersecurity professionals, IT specialists, practitioners, researchers, academicians, and students working in fields that include digital transformation, information management, information security, information system reliability, business continuity, and data protection.

Download or read book Unlocking the Potential of Digital Services Trade in Asia and the Pacific written by Asian Development Bank and published by Asian Development Bank. This book was released on 2022-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how rapid digitalization during COVID-19 has accelerated the growth of digital services trade in Asia and the Pacific, and provides analysis on the opportunities, challenges, and associated risks. It explores evolving trends and considers trade agreements, cybersecurity, and effective taxation. It outlines how a greater focus on developing human capital, connectivity, investment in information and communication technology, and a positive regulatory environment can help digital services thrive. By underscoring the principal drivers and policies, it aims to build a better understanding of digital services to guide policy makers as they undertake domestic reforms designed to reduce the digital divide.

Download or read book The Economics of Digital Transformation written by Katarzyna Śledziewska and published by Routledge. This book was released on 2021-08-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students from economics, business, and other social science majors who seek an overview of the main digital economy concepts and research. Its down-to-earth approach and communicative style will also speak to businesses practitioners who want to understand the ongoing digital disruption of the market rules and emergence of the new digital business models. The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world? The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls. Chapters 1, 3 and 5 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book Transformation for Sustainable Business and Management Practices written by Aarti Saini and published by Emerald Group Publishing. This book was released on 2023-02-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions.

Download or read book Proceedings of IAC 2020 in Venice written by Group of Authors and published by Czech Institute of Academic Education z.s.. This book was released on 2020-06-05 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual International Academic Conference in Venice 2020

Download or read book New Trends in Information and Communications Technology Applications written by Abbas M. Al-Bakry and published by Springer Nature. This book was released on 2020-08-12 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes refereed proceedings of the 4th International Conference on New Trends in Information and Communications Technology Applications, NTICT 2020, held on June 15, 2020. The NTICT conference was planned to take place in Baghdad on March 11-12, 2019, but due to the COVID-19 pandemic the conference has been postponed on June 15, 2020 and moved to the virtual format. The 15 full papers and 3 short papers presented were thoroughly reviewed and selected from 90 qualified submissions. The volume presents the latest research results in such areas as network protocols, overlay and other logical network structures, wireless access networks, computer vision, machine learning, artificial Intelligence, data mining, control methods.

Download or read book Tax Law and Digitalization The New Frontier for Government and Business written by Jeffrey Owens and published by Kluwer Law International B.V.. This book was released on 2021-09-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies are changing the way that tax administrations, taxpayers and their advisers interact, leading to a reduction in the compliance cost for taxpayers, a level playing field for large and small businesses, and fewer opportunities to engage in aggressive tax practices. Although entering a new world where processes are supported by machines inevitably disrupts traditional ways of working, the contributors to this indispensable book reveal the enormous potential of ‘tax technology’ to positively transform tax compliance, clearly showing both government and business how to manage the transition from the old to the new. With detailed treatment of the technology available in the tax field, the authors describe how to secure its benefits in such ways as the following: electronic balance sheets and invoices; automated transmission to tax authorities; innovative analytics applications; blockchain in tax law processes; process mining in VAT; real-time reporting with cryptography; and meeting the challenges to taxpayers’ rights to privacy and personal data protection. The contributions draw on an international conference held under the auspices of the Digital Economy Taxation Network at the Vienna University of Economics and Business in December 2020. The perspective throughout focuses on how to achieve better tax compliance at a lower cost. For this reason, this full-scale, practical guide on how to adapt tax law to new technologies and how to apply tax tech processes in practice will be welcomed by tax practitioners, tax administrations, and academics across the entire tax community.

Download or read book From Trustworthy AI Principles to Public Procurement Practices written by Merve Hickok and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-10-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an early warning to public officials, policymakers, and procurement practitioners on the impact of AI on the public sector. Many governments have established national AI strategies and set ambitious goals to incorporate AI into the public infrastructure, while lacking AI-specific procurement guidelines. AI is not traditional software, and traditional processes are not sufficient to meet the challenges AI brings. Today’s decisions to embed AI and algorithmic systems into public system infrastructure can – and will – have serious repercussions in the future. The promise of AI systems is to make the public sector more efficient, effective, fair, and sustainable. However, AI systems also bring new and emerging risks which can impact rights and freedoms. Therefore, guardrails are necessary to consider the socio-technical dimensions and impact on individuals, communities, and society at large. It is crucial that public sector decision-makers understand the emerging risks of AI systems, the impact on the agency and the wider public infrastructure, and have the means to independently validate vendor claims. This book is a result of interviews with more than 20 public procurement professionals across countries, offering an in-depth analysis of the risks, incidents, governance practices, and emerging good practices around the world, and provides valuable procurement policy and process recommendations to address and mitigate these risks.

Download or read book Comprehensive Energy Systems written by Ibrahim Dincer and published by Elsevier. This book was released on 2018-02-07 with total page 5543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive Energy Systems, Seven Volume Set provides a unified source of information covering the entire spectrum of energy, one of the most significant issues humanity has to face. This comprehensive book describes traditional and novel energy systems, from single generation to multi-generation, also covering theory and applications. In addition, it also presents high-level coverage on energy policies, strategies, environmental impacts and sustainable development. No other published work covers such breadth of topics in similar depth. High-level sections include Energy Fundamentals, Energy Materials, Energy Production, Energy Conversion, and Energy Management. Offers the most comprehensive resource available on the topic of energy systems Presents an authoritative resource authored and edited by leading experts in the field Consolidates information currently scattered in publications from different research fields (engineering as well as physics, chemistry, environmental sciences and economics), thus ensuring a common standard and language