Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2023-05-05 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Download or read book Building the Digital Enterprise written by Mark Skilton and published by Springer. This book was released on 2016-04-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Download or read book Building the Internet of Things written by Maciej Kranz and published by John Wiley & Sons. This book was released on 2016-11-02 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings; you'll learn how to fashion a viable IoT plan that works with your organization's strategy and direction, and how to implement that strategy successfully by integrating IoT into your organization tomorrow. For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today—and will be used in the future—to help you craft a robust plan for your organization. Grasp the depth and breadth of the Internet of Things Create a secure IoT recipe that aligns with your company's strategy Capitalize on advances while avoiding disruption from others Leverage the technical, organizational, and social impact of IoT In the past five years, the Internet of Things has become the new frontier of technology that has everyone talking. It seems that almost every week a major vendor announces a new IoT strategy or division; is your company missing the boat? Learn where IoT fits into your organization, and how to turn disruption into profit with the expert guidance in Building the Internet of Things.
Download or read book Project Management Under Internet Era written by Shaopei Lin and published by Springer Nature. This book was released on 2020-02-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking account of modern digital era, the emergence of Internet has brought a new scenario of ecology in project management (PM), its methodology, platform, procedures and tools are subjected to subversive changes. So a monograph of Project Management Under Internet Era is urgently needed for renewing concepts in our PM community. The concept of how PM is implemented on the virtual platform through Internet, which is widely used in PM community based on knowledge economy; meanwhile, it is different from former industrial economy with solid assets as its resources and run the project on a real physical manner. Beside the traditional PM, this book presents how shall we accommodate to conventional PM and also accommodate to Internet environment, it also discusses program management and portfolio management under Internet as well as the challenges of PM in the future. From strategic point of view, talent cultivation is extremely critical to PM development,we need to cultivate our talents accommodating to the digital era and on the "Internet +" platform. This is the impetus and the reason of why this monograph is initiated, which can be used as the textbook for graduate and undergraduate students in related majors, also a reference book to the practitioners, who are working on PM under Internet digital era.
Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.
Download or read book The Digital War written by Winston Ma and published by John Wiley & Sons. This book was released on 2021-01-19 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: What new directions in China’s digital economy mean for us all China is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivaled size, it’s also a vast and hyperactive innovation ecosystem for new technologies. And as China’s digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalize on ways the newer wave of tech—the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)—can unlock value for their businesses from non-traditional angles. In China’s Data Economy, Winston Ma—investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling author—details the profound global implications of this new direction, including how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership. How China’s younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs Why Online/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world The ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game What emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy Anyone interested in what’s next for Chinese digital powerhouses—investors, governments, entrepreneurs, international business players—will find this an essential guide to what lies ahead as China’s flexes new digital muscles to create new forms of value and challenge established tech giants across the world.
Download or read book DIGITAL MARKETING written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2024-01-10 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Download or read book Human Rights and Risks in the Digital Era Globalization and the Effects of Information Technologies written by Akrivopoulou, Christina M. and published by IGI Global. This book was released on 2012-04-30 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, along with its digital and information communication technology counterparts, including the Internet and cyberspace, may signify a whole new era for human rights, characterized by new tensions, challenges, and risks for human rights, as well as new opportunities. Human Rights and Risks in the Digital Era: Globalization and the Effects of Information Technologies explores the emergence and evolution of digital rights that challenge and transform more traditional legal, political, and historical understandings of human rights. Academic and legal scholars will explore individual, national, and international democratic dilemmas--sparked by economic and environmental crises, media culture, data collection, privatization, surveillance, and security--that alter the way individuals and societies think about, regulate, and protect rights when faced with new challenges and threats. The book not only uncovers emerging changes in discussions of human rights, it proposes legal remedies and public policies to mitigate the challenges posed by new technologies and globalization.
Download or read book Smart Innovation in Agriculture written by Elena G. Popkova and published by Springer Nature. This book was released on 2022-02-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the systemic examination of the prospects for the development of smart agriculture for sustainable development. This book substantiates the top-priority significance of smart innovation in agriculture for modern economic and ecological systems. The book not only examines the theoretical concept of smart agriculture, but also gives consideration to the rule of thumb in terms of its implementation in different countries worldwide. The book contains both fundamental and applied recommendations on the innovative technological development of smart agriculture in modern economic and ecological systems for sustainable development. The book is not limited to a single vector of development of smart agriculture, but is representative of all of them, making it possible to describe the future prospects in the fullest, most reliable and accurate manner, and to comprehensively present the directions for its development. The book has developed and applied an advanced and sophisticated methodology, the advantage of which consists in the reliance on big data with the use of datasets, which allows improving accuracy, reliability, authenticity, and coverage of results.
Download or read book The Paybacks Volume 1 Payback s A Bitch written by Donny Cates and published by Dark Horse Comics. This book was released on 2016-05-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heroism doesn't come cheap, so when superheroes borrow money to finance their genetic enhancements, robotic suits, or crime-fighting supercomputers, their debts make student loans look like I.O.U.'s. Enter the Paybacks, a repo squad composed of bankrupt former heroes like Night Knight and Miss Adventure, here to foreclose on everybody's secret lairs. But now the Paybacks have discovered a fate far worse than debt: a murderer is on the loose . . . and it just may be one of their own. This volume collects issues #1 - #4 ofThe Paybacks, the Dark Horse superhero comedy series from the team that delivered the acclaimed comics series, Buzzkill!
Download or read book Cable Vision written by and published by . This book was released on 2000 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Payback Time written by Carl Deuker and published by Houghton Mifflin Harcourt. This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning novelist Carl Deuker creates a mystery-thriller against the backdrop of high school football and the criminal underworld.
Download or read book The Business Year Mexico 2020 written by Peter Howson and published by The Business Year. This book was released on with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Year: Mexico 2020 is a comprehensive examination of Latin America's second largest economy during an unprecedented period of uncertainty and change. To understand how this economy performed during this period and how it might recover, we conducted a year-long investigation that includes interviews with the top executives and officials from the public and private sectors.
Download or read book The SAGE Encyclopedia of the Internet written by Barney Warf and published by SAGE. This book was released on 2018-05-16 with total page 2343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet needs no introduction, and its significance today can hardly be exaggerated. Today, more people are more connected technologically to one another than at any other time in human existence. For a large share of the world’s people, the Internet, text messaging, and various other forms of digital social media such as Facebook have become thoroughly woven into the routines and rhythms of daily life. The Internet has transformed how we seek information, communicate, entertain ourselves, find partners, and, increasingly, it shapes our notions of identity and community. The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net neutrality and cyberterrorism. The goal of the encyclopedia is to provide the most comprehensive collection of authoritative entries on the Internet available, written in a style accessible to academic and non-academic audiences alike.
Download or read book Payback Time written by Phil Town and published by Crown Currency. This book was released on 2010-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t get mad, get even… Phil Town’s first book, the #1 New York Times bestseller Rule #1, was a guide to stock trading for people who believe they lack the knowledge to trade. But because many people aren’t ready to go from mutual funds directly into trading without understanding investing—for the long term – he created Payback Time. Too often, people see long-term investing as “mutual fund contributing” – otherwise known as “long-term hoping.” But the sad truth is that mutual fund investors are, to a stunning degree, pinning their hopes on an institution that is hopeless. It turns out that only 4% of fund managers consistently beat the S&P 500 index over the long term, which means that 96% of fund investors see a smaller return on their nest egg than a chimpanzee who simply buys stocks in the 500 biggest companies in America and watches what happens. But it’s worse than that. The net effect of hitching your wagon to mutual funds is that over a lifetime they’ll fritter away as much 60% of your nest egg in fees. Once you understand how funds engineer this, you’ll rush to invest on your own. Payback Time’s risk-free approach is called “stockpiling” and it’s how billionaires get rich in bad markets. It’s a set of rules for investing (not trading but investing) in the right businesses at the right time -- rules that will ensure you make the big money.
Download or read book The Laws of Yesterday s Wars 3 written by Samuel C. Duckett White and published by Martinus Nijhoff Publishers. This book was released on 2024-04-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How international is international humanitarian law? The Laws of Yesterday's Wars 3: From Highland New Guinea to the Island of Malta, together with its companion volumes, The Laws of Yesterday’s Wars: From Indigenous Australians to the American Civil War (Brill-Nijhoff, 2021) and The Laws of Yesterday's Wars 2: From Ancient India to East Africa (Brill-Nijhoff, 2022), attempts to answer that question. It offers a culture-by-culture account of various unique restrictions placed on warfare over time. Containing essays by a range of laws of war academics and practitioners, it approaches the laws of yesterday’s wars from a wide cross-section of history and culture, seeking to find any common ground and to demonstrate a history of international law outside the usual confines of its ‘development’ by Europeans and its later ‘contributions.’ This volume includes studies on Mongol, Iban and Ottoman rules of war.
