Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Download or read book The A Z of Careers and Jobs written by Kogan Page Editorial and published by Kogan Page Publishers. This book was released on 2017-05-03 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas in the UK. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date careers advice on a wide range of professions, covering practical issues such as job opportunities and progression potential, personal skills and qualities, entry qualifications and training, useful contact details and realistic salary expectations. The A-Z of Careers and Jobs is also a valuable reference for careers advisors working in schools, colleges and universities who need to keep track of new developments - new roles and routes of entry, professional associations and exams - to offer the very best guidance to today's jobhunters.
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The A Z of Careers and Jobs written by Susan Hodgson and published by Kogan Page Publishers. This book was released on 2013-05-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career, the book provides reliable and up-to-date careers advice on a wide range of professions, covering practical issues such as job opportunities in each market, personal skills and qualities, entry qualifications and training, useful contact details and realistic salary expectations. The A-Z of Careers and Jobs is also a valuable reference for careers advisors working in schools, colleges and universities who need to keep track of new developments - new roles and routes of entry, professional associations and exams - to offer the very best guidance to today's jobhunters.
Download or read book Thriving in the Gig Economy written by Adam Sinicki and published by Apress. This book was released on 2018-11-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed. In this book, author Adam Sinicki explains the impact of the gig economy and the forces that led to it as it relates to technology and working online. You will understand how to make a living supplying tech skills on a "per gig" basis. Practical instructions, advice, and tips are provided on goal setting, lifestyle design, and selecting the types of work and contracts that further your goals and support the things you value as you transition from a 9-5 job. What You'll Learn Know the types of work that a tech freelancer can offer: coding, SEO, web development, 3D modeling, and more Find and manage clientsNegotiate pay and contractsStay productive without a managerDiscover useful tools, websites, and apps to build your business and ensure a steady income Who This Book Is For Entrepreneurs who are already a part of the gig economy and want to learn more about their options, tech professionals looking to transition to purely freelancing/contracting, companies interested in learning more about this change in the jobs market, technologists interested in exploring how the Internet is shaping the way people live and work, and professionals interested in lifestyle design or becoming "digital nomads"
Download or read book Self employment Tax written by and published by . This book was released on 1988 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Work Life Balance written by Janice Arenofsky and published by Bloomsbury Publishing USA. This book was released on 2017-01-16 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This powerful resource investigates how a positive work–life balance can help create engaged, productive employees, how imbalances in work–life balance create serious issues for workers, and identifies different ways to greatly improve one's work–life balance. Of the 35 countries in the Organisation for Economic Co-operation and Development (OECD), all except the United States provide nationwide paid maternity leave. This is but one example of how the United States has not made adequate provisions to safeguard the work–life balance of its workforce—to the detriment of the overall economic prosperity of the nation. This insightful book shows how problematic an out-of-balance work-to-life ratio is, gives readers the raw data and information to prioritize their values, and describes tools available for selecting a position that matches an individual's talents and is congruent with her desired work–life balance. Work–Life Balance examines the controversies associated with work–life balance in the modern era and emphasizes how winning the struggle to achieve work–life balance requires buy-in from employees, management, and government. Readers will appreciate how optimizing their work–life balance may incorporate employee assistance programs, flextime, improved time management skills, technology-enabled tools, and community programs. The author explains how choosing an appropriate occupation is the first step toward having a positive work–life balance and avoiding the twin scourges of depression and job dissatisfaction. Comparisons between typical benefits in the United States with those in other countries provide data that can be used to advocate and negotiate for greater flexibility, fairness in gender equality, and better employer-employee relationships.
Download or read book Upwork Essentials written by John Morris and published by . This book was released on 2020-08-14 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it REALLY take to be successful on Upwork? The 20% that will create 80% of your results? That's the point of Upwork Essentials -- to teach you that 20%. When I first started on Upwork, everybody told me I had to pay my dues, build my job history with small projects, get to Top Rated status and THEN I could start landing bigger projects and making real money.Instead, the first project I landed was for $2191.78. Not bad for a complete beginner. I landed several more projects like that and hit over $10K in earnings in my first few months. Years later, I decided to teach what I knew about Upwork. THIS book, though, is a distillation of what I did in those first few months to get started so quickly. A method I've taught now to over 6,000 students, many of whom who have seen a dramatic change in their results in just days. Even more, who've applied the principles long-term and built sustainable freelance businesses for themselves using Upwork.Of course, the book is NOT for everyone. If you're looking for "whiz-bang" or "bright" and "shiny", this book isn't for you because it's really about fundamentals. Understanding how Upwork's Search and Suggestion actually works, building your profile to rank higher in that engine and bidding on jobs that fit the overall strategy (instead of focusing solely on the money).If you're new to Upwork or have been on the platform for awhile, but have struggled... this book is for you. I'll teach you my Rank and Relevance Framework to start getting clients right away and build a sustainable Upwork business.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Digitized Labor written by Lorenzo Pupillo and published by Springer. This book was released on 2018-05-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with previous technological revolutions, innovations in the online world have triggered transformations in the labor market and the economy. While the Internet is trumpeted as a great job creator, there are also downsides that need to be identified and dealt with. The book discusses the following topics: Is the Internet a net creator of jobs? How are job profiles changed by the digital economy? What are the impacts on income distribution? Is it a winner-takes-all tournament? What models can facilitate adjustment without slowing innovation? This book features essays from major experts in the field coming from academia, international organizations, the private sector, and civil society. It blends theoretical and applied research presenting results from many countries, with particular emphasis on Europe, the USA, Canada and Asia.
Download or read book Outcome Based Marketing New Rules for Marketing on the Web written by John D. Leavy and published by Entrepreneur Press. This book was released on 2011-04-14 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks
Download or read book Optimarketing written by Robert Rosenthal and published by CreateSpace. This book was released on 2014-05-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:* A characteristic the best marketers have in common* What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer * The marketing component that matters most when swinging for the fences* How innovators optimize every major marketing element* What great marketing campaigns have in common* Organic ways to grow groundbreaking marketing ideas* The marketing technique that almost always raises response rates* How to easily and quickly run high-impact marketing tests* Tips on rapidly evolving your optimal marketing mix* How to turn your website into a bigger revenue driver* Techniques to beat successful marketing approaches in measurable terms * What it takes to optimize your marketing content across media - including social* Strategies and tactics to optimize lead generation and one-step selling* What every marketer should know about concepts, copy, and graphic design* How to build a reliable "marketing machine" * A special section, "The Mind of the Optimarketer""Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.
Download or read book The Freelance Way written by Robert Vlach and published by Harper Collins. This book was released on 2022-03-02 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive book for freelancers ever written - Packed with proven freelance know-how, including advice from world-class experts like David Allen (Getting Things Done), Adam Grant (Give and Take), Austin Kleon (Show Your Work), and David H. Hansson (Remote: Office Not Required). The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide. The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more.
Download or read book Work from Home Jobs Directory written by Debra Mundell and published by Lucky Notes. This book was released on 2006-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands Of Jobs At Home, Online Employment Agencies, Jobs At Home Newsletters, Hundreds of Major National Corporations That Hire Telecommuters, Art, Barter, Songwriting Contests, Crafts Marketplaces, Greeting Card Design, Clowns, Psychics, Telemarketing, Loan Representatives, Travel Jobs, Writing Jobs, Certifications, Colleges, Freelance, Blogs, Disabled, Large Variety Of Jobs, Books, Helpful Work At Home Information and Resources [email protected]
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Media Innovation and Entrepreneurship written by Michelle Ferrier and published by . This book was released on 2017-10-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
