Download or read book Digital Horizons Navigating the New Age of Marketing written by Munir Hossain and published by Ocleno. This book was released on 2023-10-12 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the Digital Revolution! 'Digital Horizons: Navigating the New Age of Marketing' is your comprehensive guide through the intricate realms of modern marketing. From the early days of the internet to the cutting-edge technologies of artificial intelligence and blockchain, this book unravels the complexities of the digital landscape. Explore the foundations of digital marketing, learning how to craft compelling online presences, captivate audiences on social media, and decode the vast universe of digital analytics. Delve into the future with immersive experiences in augmented and virtual reality, the power of voice search, and the transformative potential of blockchain technology. Navigate the ethical challenges of personalization and data privacy, ensuring your marketing practices are not just effective but also ethical and sustainable. With deep insights into emerging trends, interactive technologies, and ethical considerations, 'Digital Horizons' equips you with the knowledge and skills to thrive in the ever-changing world of digital marketing. Whether you're a budding entrepreneur, a seasoned marketer, or anyone curious about the digital landscape, this book is your passport to mastering the art and science of modern marketing. Embark on a journey that transcends traditional boundaries and unlocks the limitless potential of digital marketing. The horizon is digital—let this book be your guide!
Download or read book Digital Horizons Navigating the Unseen Realms of Marketing written by Suman Chatterjee and published by Ocleno. This book was released on 2023-10-16 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Realm" is your compass through the dynamic world of digital marketing. From decoding consumer behavior to mastering social media, this comprehensive guide takes you on a journey from basics to cutting-edge technologies. Explore the art of storytelling, navigate social media dynamics, and embrace AI, all while staying ethically grounded. Whether you're a marketer, entrepreneur, or curious mind, this book equips you with essential strategies for thriving in the digital landscape. Embark on this transformative journey and shape your online success today.
Download or read book Digital Horizons written by Roman Kucak and published by RKM.House. This book was released on 2024-04-06 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a journey through the evolution of online marketing, from its humble beginnings to its AI-driven future. Explore SEO, social media, mobile strategies, and data-driven insights. Whether you're a seasoned marketer or an aspiring entrepreneur, unlock the secrets to thriving in the digital age!
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Branded Interactions written by Marco Spies and published by National Geographic Books. This book was released on 2020-10-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Download or read book The Digital Canvas Navigating the ICT Universe written by S M Ali Afsar Sayor and published by Ocleno. This book was released on 2023-10-13 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Digital Canvas: Navigating the ICT Universe,' a comprehensive exploration of the ever-expanding world of Information and Communication Technology (ICT). In this captivating journey through seven illuminating chapters, readers will unravel the fascinating evolution of technology, from the abacus to quantum computing, discovering the transformative power that has shaped our modern existence. Delve deep into the heart of the digital revolution, where the pioneers of computing paved the way for our interconnected world. Explore the intricacies of the internet, data science, and cybersecurity, understanding the pulse of the digital age. Witness the dynamic synergy between ICT and businesses, education, healthcare, and societal structures, illuminating the transformative impact of technology on our lives. Embark on a voyage through emerging technologies, from blockchain to biotechnology, unraveling the limitless potential that awaits us. Discover the critical importance of digital literacy and inclusivity, recognizing these skills as fundamental human rights in the digital era. 'The Digital Canvas' is not just a book; it's a roadmap to navigate the digital universe. Whether you're a tech enthusiast, a curious learner, or a business leader shaping the future, this book offers profound insights, engaging narratives, and thought-provoking discussions. Join us on this enlightening journey, where the boundaries of imagination meet the endless possibilities of technology, creating a vibrant tapestry of innovation and empowerment for all."
Download or read book Digitally Curious written by Andrew Grill and published by John Wiley & Sons. This book was released on 2024-09-23 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward and accessible explainer of new and upcoming technologies for business leaders In Digitally Curious: Your guide to navigating the future of AI and all things tech, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business. Digitally Curious offers recent and relevant examples via accessible and revealing interviews with global business leaders from various fields. The book also provides: Actionable insights and end-of-chapter takeaways, with links to further information and additional resources Complimentary access to a companion website created and updated by the author, a 30-year veteran of technology and business Immediately applicable steps you can implement right away to create positive change in your business Digitally Curious is perfect for managers, executives, board members, and other business leaders. It is the ideal resource for anyone looking for a simple and straightforward explanation of how new and upcoming tech and digital trends will impact you at work and in broader society.
Download or read book Developing Digital Marketing written by Park Thaichon and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
Download or read book Navigating the Technological Tide The Evolution and Challenges of Business Model Innovation written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
Download or read book The Maverick Mindset Navigating Entrepreneurship and Freelancing in the Modern Era written by Abdus Samad Azad and published by Ocleno. This book was released on 2024-06-13 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey into the dynamic world of entrepreneurship and freelancing with "Mavericks Unleashed." In this captivating exploration, readers are invited to unlock their inner maverick and discover the secrets to success in the modern business landscape. From the genesis of entrepreneurship to the future of work, this book offers a comprehensive roadmap for navigating the challenges and opportunities of the entrepreneurial journey. Through insightful analysis, compelling stories, and practical guidance, "Mavericks Unleashed" delves deep into the mindset, strategies, and skills needed to thrive as an entrepreneur or freelancer. From cultivating resilience in the face of adversity to harnessing the power of networking to embracing uncertainty as a catalyst for growth, readers will gain invaluable insights into the art and science of entrepreneurship. Packed with actionable advice and inspiring anecdotes, "Mavericks Unleashed" empowers readers to embrace their entrepreneurial spirit fully and create businesses and lives that defy convention. Whether you're a seasoned entrepreneur, a budding freelancer, or simply someone with a dream, this book is your essential guide to unleashing your inner maverick and achieving success on your own terms.
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Taylor & Francis. This book was released on 2023-11-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Download or read book Ten Years to Midnight written by Blair H. Sheppard and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.
Download or read book Artificial Intelligence In Digital Marketing Of The 5 G Paradigm Shift written by Dwayne Anderson and published by Estalontech. This book was released on 2019-11-11 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are millions of business and individuals involved in digital marketing and more getting involved every day. Most of these people know very little about Artificial intelligence ( AI ) and the impact that it will have on digital marketing. But Yet the 5 G world is already here ,what it has brought forth will be new enhancement in the following ; Big Data And Datascience Analytics Advanced Manufacturing And Smart device development Cybersecurity - Software development Urban Solutions -Smarter Cities Finance – Cryptocurrency and Bitcoin reassessment Digital Media -Augmented and VR Adoption and response Rates Entrepreneurship -Disruptive with newer Sharing concept Tech-Enabled Services - 3D printing up to 4 D printing with finite element influence option and many more 5G networks represent the next generation of mobile Internet connectivity, offering faster speeds and more reliable connections than ever before on smartphones and other devices. Combining advanced network technology and the latest research, 5G is expected to offer faster connections than current connections and It is estimated that AI and machine learning will create an additional $2.6 trillion in marketing and sales by 2020. Gartner estimates that business value created by AI will reach $3.9 trillion by the year 2022 Investment in AI systems is estimated to reach $77.6 billion by 2022. What all of this tells you is that there is a very strong interest in AI and the impact that it will have on online business. If people want to be successful with digital marketing in the future they need to be aware of the impact that AI will have and they need to know the real difference between Artificial Intelligence and Machine Learning and why it is essential to know this for future digital marketing success . Here it will give an insight : -Why one of the largest companies in the world has decided to put AI first and what this really means for digital marketers -The essential changes that you need to make to ensure that your website is in line with the requirements of the world’s largest search engine -What Big Data really is and why it is so important for digital marketers – get this wrong and you will definitely be left behind! -Why it is critical that you understand Computer Vision and why it is going to have such a massive impact on the digital marketing landscape -How chatbots are revolutionizing digital marketing and how you can take advantage of this and be more successful online -Why it is essential that you develop your AI skills and how you can easily do this using a technology that has been around for years! -How you can future proof your digital marketing and the most important thing that you must do to stay ahead of the game!
Download or read book Artificial Intelligence In Digital Marketing written by , empreender and published by Editora Bibliomundi. This book was released on 2021-12-16 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.As digital marketers, that means thinking about things that could impact on the face of marketing.Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Download or read book Navigating New Cyber Risks written by Ganna Pogrebna and published by Springer. This book was released on 2019-06-10 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a means to diagnose, anticipate and address new cyber risks and vulnerabilities while building a secure digital environment inside and around businesses. It empowers decision makers to apply a human-centred vision and a behavioral approach to cyber security problems in order to detect risks and effectively communicate them. The authors bring together leading experts in the field to build a step-by-step toolkit on how to embed human values into the design of safe human-cyber spaces in the new digital economy. They artfully translate cutting-edge behavioral science and artificial intelligence research into practical insights for business. As well as providing executives, risk assessment analysts and practitioners with practical guidance on navigating cyber risks within their organizations, this book will help policy makers better understand the complexity of business decision-making in the digital age. Step by step, Pogrebna and Skilton show you how to anticipate and diagnose new threats to your business from advanced and AI-driven cyber-attacks.
