Download or read book Digital Dawn The Rise of New Business Realities written by Harper Sinclair and published by eBookIt.com. This book was released on with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

Download or read book Decoding Reality Spycraft Meets Self Development written by Antony Williams and published by Antony Williams . This book was released on 2023-11-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Decoding Reality: Spycraft Meets Self-Development" is an invigorating guide that intertwines the exhilarating world of espionage with the introspective journey towards self-improvement and career advancement. Authored by a seasoned intelligence expert, this book presents an innovative approach, showing how the skills and strategies used in intelligence operations can be applied to personal and professional growth. At its core, "Decoding Reality" explores the unexpected parallels between the art of espionage and the quest for personal fulfillment. The author, drawing on a wealth of experience from high-stakes intelligence missions, unveils how the essence of happiness and success, much like covert messages in espionage, is a complex code waiting to be deciphered. The book is a fusion of spy tales and insightful lessons, offering a unique perspective on life's challenges and opportunities. Each chapter in "Decoding Reality" is structured as a mission, guiding the reader through various aspects of spy-craft and how they relate to everyday life. Topics include strategic thinking, resilience, sharp observation, and decision-making under pressure. The book demonstrates how these skills, honed in the world of intelligence, are equally vital in navigating personal and professional landscapes. Strategic thinking, a cornerstone of intelligence work, is presented as a tool for making more informed decisions and achieving long-term goals. The book delves into techniques for analysing complex situations, planning ahead, and anticipating outcomes, empowering readers to apply these methods to their own life scenarios. Resilience, another key theme, is explored through the lens of covert operations. The author shares how resilience developed in high-pressure intelligence missions can be a powerful asset in overcoming personal setbacks and challenges. This section includes practical advice on building mental toughness and adaptability. Observational skills, crucial in intelligence gathering, are shown to enhance interpersonal relationships and self-awareness. The book provides exercises and tips on improving attentiveness to details in one's environment and in interactions with others, leading to deeper connections and better understanding of oneself and others. "Decoding Reality" also emphasises the importance of ethical considerations and the balance between achieving objectives and maintaining personal integrity. It addresses the moral dilemmas often encountered in espionage and parallels them with everyday ethical choices, encouraging readers to navigate their own moral compass. Throughout the book, personal anecdotes from the author's career in intelligence add authenticity and excitement, bringing the lessons to life. These stories not only captivate but also serve as real-world examples of how espionage tactics can be applied outside of the intelligence community. "Decoding Reality" is not just a book; it's a call to action. It challenges readers to embark on a journey of self-discovery, using the tools and techniques of espionage to unlock their potential. It's an invitation to start decoding the realities of one's life, whether the reader is driven by curiosity, self-improvement, or professional development. It's a compelling read for anyone interested in intelligence, personal development, or simply looking for a unique approach to navigating the complexities of life.

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Download or read book Apocalyptic AI Visions of Heaven in Robotics Artificial Intelligence and Virtual Reality written by Robert M. Geraci and published by Oxford University Press, USA. This book was released on 2010-02-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apocalyptic AI, the hope that we might one day upload our minds into machines or cyberspace and live forever, is a surprisingly wide-spread and influential idea, affecting everything from the world view of online gamers to government research funding and philosophical thought. In Apocalyptic AI, Robert Geraci offers the first serious account of this "cyber-theology" and the people who promote it. Drawing on interviews with roboticists and AI researchers and with devotees of the online game Second Life, among others, Geraci illuminates the ideas of such advocates of Apocalyptic AI as Hans Moravec and Ray Kurzweil. He reveals that the rhetoric of Apocalyptic AI is strikingly similar to that of the apocalyptic traditions of Judaism and Christianity. In both systems, the believer is trapped in a dualistic universe and expects a resolution in which he or she will be translated to a transcendent new world and live forever in a glorified new body. Equally important, Geraci shows how this worldview shapes our culture. Apocalyptic AI has become a powerful force in modern culture. In this superb volume, he shines a light on this belief system, revealing what it is and how it is changing society.

Download or read book OECD Digital Economy Outlook 2024 Volume 1 Embracing the Technology Frontier written by OECD and published by OECD Publishing. This book was released on 2024-05-14 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem’s core – the information and communications technology (ICT) sector.

Download or read book Virtual Reality written by Samuel Greengard and published by MIT Press. This book was released on 2019-09-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of developments in augmented reality, virtual reality, and mixed reality—and how they could affect every part of our lives. After years of hype, extended reality—augmented reality (AR), virtual reality (VR), and mixed reality (MR)—has entered the mainstream. Commercially available, relatively inexpensive VR headsets transport wearers to other realities—fantasy worlds, faraway countries, sporting events—in ways that even the most ultra-high-definition screen cannot. AR glasses receive data in visual and auditory forms that are more useful than any laptop or smartphone can deliver. Immersive MR environments blend physical and virtual reality to create a new reality. In this volume in the MIT Press Essential Knowledge series, technology writer Samuel Greengard offers an accessible overview of developments in extended reality, explaining the technology, considering the social and psychological ramifications, and discussing possible future directions. Greengard describes the history and technological development of augmented and virtual realities, including the latest research in the field, and surveys the various shapes and forms of VR, AR, and MR, including head-mounted displays, mobile systems, and goggles. He examines the way these technologies are shaping and reshaping some professions and industries, and explores how extended reality affects psychology, morality, law, and social constructs. It's not a question of whether extended reality will become a standard part of our world, he argues, but how, when, and where these technologies will take hold. Will extended reality help create a better world? Will it benefit society as a whole? Or will it merely provide financial windfalls for a select few? Greengard's account equips us to ask the right questions about a transformative technology.

Download or read book Virtual Corporate Universities written by Walter R.J. Baets and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past years, business schools have been experimenting with distance learning and online education. In many cases this new technology has not brought the anticipated results. Questions raised by online education can be linked to the fundamental problem of education and teaching, and more specifically to the models and philosophy of education and teaching. Virtual Corporate Universities: A Matrix of Knowledge and Learning for the New Digital Dawn offers a source for new thoughts about those processes in view of the use of new technologies. Learning is considered as a key-strategic tool for new strategies, innovation, and significantly improving organizational effectiveness. The book blends the elements of knowledge management, as well as organizational and individual learning. The book is not just a treatment of technology, but a fusion of a novel dynamic learner (student)-driven learning concept, the management and creation of dynamic knowledge, and next-generation technologies to generic business, organizational and managerial processes, and the development of human capital. Obviously, the implications of online learning go far beyond the field of business as presented in this book.

Download or read book The Year in Tech 2022 The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2021-10-26 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year of HBR's essential thinking on tech—all in one place. From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Download or read book A marketing handbook written by Capt. A Nagaraj Subbarao and published by Blue Rose Publishers. This book was released on 2022-06-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed for students of Marketing as well as anyone who is interested in the subject including working professionals. As we all know marketing is a vast subject and covers a wide range of topics including but not restricted to Branding, Media, Advertising, Public Relations, Retail, Positioning, Digital Marketing etc. Through this book, readers will get to understand and know various terms or definitions that we typically use in marketing parlance. We have managed to gather over 2000+ such terms and phrases that people normally associate with marketing. This will help students understand the area much better that they are exploring under marketing. We have also included 2 more sections in addition to the definitions namely: Insights and a Did you know section. The insights will cover various industry related information which gives factual data support to all we learn in marketing. For example:  How many Households (HH) are there in India?  What is the average HH size?  What is the male/ female ratio split in India?  What is TV penetration in India? Etc In the Did you know section, we cover various aspects of brands, products, categories that gives deeper understanding about them.

Download or read book Billboard written by and published by . This book was released on 2007-01-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book 21st Century Business written by James W. Cortada and published by Prentice Hall PTR. This book was released on 2001 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE

Download or read book Digital Business Strategy written by Garvan Callan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

Download or read book Handbook of Industry 4 0 and SMART Systems written by Diego Galar Pascual and published by CRC Press. This book was released on 2019-09-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry 4.0 refers to fourth generation of industrial activity characterized by smart systems and internet-based solutions. This book describes the fourth revolution based on instrumented, interconnected and intelligent assets. The different book chapters provide a perspective on technologies and methodologies developed and deployed leading to this concept. With an aim to increase performance, productivity and flexibility, major application area of maintenance through smart system has been discussed in detail. Applicability of 4.0 in transportation, energy and infrastructure is explored, with effects on technology, organisation and operations from a systems perspective.

Download or read book The Marketing Mastermind Innovative Techniques for Explosive Business Growth written by Joshua Lee Bryant and published by Joshua Lee Bryant. This book was released on 2023-04-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business landscape, the importance of a comprehensive and strategic approach to marketing cannot be overstated. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" offers readers a holistic view of the art and science of marketing, providing an indispensable guide to achieving exceptional results for businesses of all sizes. Drawing on years of experience as a marketing consultant, Joshua Lee Bryant expertly navigates readers through the intricacies of marketing, covering essential topics such as consumer psychology, the power of storytelling, segmentation, and data-driven decision-making. The book also delves into the ever-evolving world of digital marketing, with dedicated chapters on social media, content marketing, email marketing, and paid advertising strategies. Throughout "The Marketing Mastermind," readers will find a wealth of case studies, real-world examples, and practical advice that demonstrate the transformative power of these innovative marketing techniques. The book also emphasizes the importance of cultivating a growth mindset, enabling business owners and marketing professionals to adapt to rapidly changing industry trends and maintain a competitive edge in an increasingly crowded marketplace. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" is a must-read for anyone seeking to elevate their marketing game and propel their business to new heights of success. With its comprehensive coverage of marketing theory and practice, this book is poised to become an indispensable resource for both seasoned professionals and aspiring entrepreneurs alike.

Download or read book The Internationalization of the Practice of Law written by Jens Ivar Drolshammer and published by Martinus Nijhoff Publishers. This book was released on 2001-08-08 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Direct to Consumer Playbook written by Mike Stevens and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.