Download or read book Digital Communications Differences between Many To Many One To Many and One To One written by Thorunn Egilsdottir and published by GRIN Verlag. This book was released on 2019-11-15 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Corporate communication, grade: 80%, University of Salford (The Digital Marketing Institute Ireland), language: English, abstract: This document looks at the evolution of one-to-one, one-to-many and many-to-many communications and reveals the main differences between these communication approaches. A separate section will take a closer look at social media which have influenced how audiences want to be marketed to today. The world can be divided into physical and virtual parts. Prensky distinguishes between digital natives and digital immigrants. Because digital technologies evolve very fast, companies must adapt quickly in order to interact with customers in a sustainable way. Lastly, this paper displays the techniques that are required of today’s marketers. Before the Industrial Revolution enabled mass production, local store owners relied on one-to-one communication. While storekeepers knew their customers and their individual purchase histories, it was not possible to expand to a high level of personalisation. With the arrival of print and later broadcast advertising, marketing evolved to one-to-many communications. In 1994, the World Wide Web enabled an even broader reach than television, radio and newspapers. Hackley and Kitchen wrote in 1998 that "consumers are social". Early websites erased the boundaries of space and time, although they did not yet enable two-way communication. Marketers were still targeting their customers with mass media messages.

Download or read book Marketing Communications written by Geraldine Bell and published by Goodfellow Publishers Ltd. This book was released on 2017-09-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Download or read book Digital Communications written by Bernard Sklar and published by Pearson. This book was released on 2021-01-27 with total page 1884 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best-Selling Introduction to Digital Communications: Thoroughly Revised and Updated for OFDM, MIMO, LTE, and More With remarkable clarity, Drs. Bernard Sklar and fred harris introduce every digital communication technology at the heart of today's wireless and Internet revolutions, with completely new chapters on synchronization, OFDM, and MIMO. Building on the field's classic, best-selling introduction, the authors provide a unified structure and context for helping students and professional engineers understand each technology, without sacrificing mathematical precision. They illuminate the big picture and details of modulation, coding, and signal processing, tracing signals and processing steps from information source through sink. Throughout, readers will find numeric examples, step-by-step implementation guidance, and diagrams that place key concepts in clear context. Understand signals, spectra, modulation, demodulation, detection, communication links, system link budgets, synchronization, fading, and other key concepts Apply channel coding techniques, including advanced turbo coding and LDPC Explore multiplexing, multiple access, and spread spectrum concepts and techniques Learn about source coding: amplitude quantizing, differential PCM, and adaptive prediction Discover the essentials and applications of synchronization, OFDM, and MIMO technology More than ever, this is an ideal resource for practicing electrical engineers and students who want a practical, accessible introduction to modern digital communications. This Third Edition includes online access to additional examples and material on the book's website.

Download or read book EMarketing EXcellence written by Dave Chaffey and published by Routledge. This book was released on 2008 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.

Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2008-06-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Download or read book Creativity in Intelligent Technologies and Data Science written by Alla G. Kravets and published by Springer Nature. This book was released on 2019-08-19 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the proceedings of the Third Conference on Creativity in Intellectual Technologies and Data Science, CIT&DS 2019, held in Volgograd, Russia, in September 2019. The 67 full papers, 1 short paper and 3 keynote papers presented were carefully reviewed and selected from 231 submissions. The papers are organized in topical sections in the two volumes. Part I: cyber-physical systems and Big Data-driven world. Part II: artificial intelligence and deep learning technologies for creative tasks; intelligent technologies in social engineering.

Download or read book Globalization of Manufacturing in the Digital Communications Era of the 21st Century written by Gianni Jacucci and published by Springer Science & Business Media. This book was released on 1998-09-30 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International PROLAMAT Conference is an internationally well known event for demonstrating and evaluating activities and progress in the field of discrete manufacturing. Sponsored by the International Federation for Information Processing (IFIP), the PROLAMAT is traditionally held every three years and it includes the whole area of advanced software technology for Design and Manufacturing in Discrete Manufacturing. Past editions of the International PROLAMA T Conference have explored: -Manufacturing Technology, -Advances in CAD/CAM, -Software for Discrete Manufacturing, -Software for Manufacturing. The Eight International PROLAMAT held in 1992 (Tokyo), focused on the theme of Man in CIM. The 1995 PROLAMAT (Berlin), featured the theme of Life Cycle Modelling for Innovative Products and Processes. This past emphasis on human aspects and innovation provides a strong foundation for the next PROLAMAT. Under the title: The globalization of manufacturing in the digital communications era of the 21th century: innovation, agility and the virtual enterprise, the 1998 conference expands the PROLAMAT scope to include teams and virtual enterprises which come together across space and time to develop new products and bring them to global markets. Manufacturing issues and information models have long been part of concurrent engineering; they are increasingly important in new product innovation and in the development of manufacturing plans and processes which span multiple companies along with multiple time zones.

Download or read book Computer Mediated Communication for Linguistics and Literacy Technology and Natural Language Education written by Bodomo, Adams B. and published by IGI Global. This book was released on 2009-07-31 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the way humans communicate through the medium of information technology gadgets, focusing on the linguistic, literacy and educational aspects of computer-mediated communication"--Provided by publisher.

Download or read book UGC NET JRF 1st Paper Volume I written by and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Volume consist 1st 4 Units 1. Teaching Aptitude 2. Research Aptitude 3. Comprehension 4.Communication

Download or read book Analog and Digital Communications written by Kundu Sudakshina and published by Pearson Education India. This book was released on 2010 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.

Download or read book Digital Communications at Crossroads in Africa written by Kehbuma Langmia and published by Springer Nature. This book was released on 2020-04-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication as it is practiced in Africa today is at a crossroad. This edited collection takes that crossroad as its starting point, as it both examines the complicated present and looks to the uncertain future of African communication systems. Contributing authors explore how western digital communication systems have proliferated in the African communication landscape, and argue that rich and long-cherished African forms of communal, in-person communication have been increasingly abandoned in favor of assimilation to western digital norms. As a result, future generations of Africans born on the continent and abroad may never recognize and appreciate African systems of communications. Acknowledging that globalized digital communication systems are here to stay, the volume contends that in order to comprehend the past, present, and future of African communications, scholars need to decolonize their approach to teaching and consuming mediated and in-person communications on the African continent and abroad.

Download or read book Media and Information Literacy Curriculum for Educators and Learners written by UNESCO and published by UNESCO Publishing. This book was released on 2021-09-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Encyclopedia of Mobile Computing and Commerce written by Taniar, David and published by IGI Global. This book was released on 2007-04-30 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.

Download or read book Chaotic Signals in Digital Communications written by Marcio Eisencraft and published by CRC Press. This book was released on 2018-09-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chaotic Signals in Digital Communications combines fundamental background knowledge with state-of-the-art methods for using chaotic signals and systems in digital communications. The book builds a bridge between theoretical works and practical implementation to help researchers attain consistent performance in realistic environments. It shows the possible shortcomings of the chaos-based communication systems proposed in the literature, particularly when they are subjected to non-ideal conditions. It also presents a toolbox of techniques for researchers working to actually implement such systems. A Combination of Tutorials and In-Depth, Cutting-Edge Research Featuring contributions by active leading researchers, the book begins with an introduction to communication theory, dynamical systems, and chaotic communications suitable for those new to the field. This lays a solid foundation for the more applied chapters that follow. A Toolbox of Techniques—Including New Ways to Tackle Channel Imperfections The book covers typical chaos communication methods, namely chaotic masking, chaotic modulation, chaotic shift key, and symbolic message bearing, as well as bidirectional communication and secure communication. It also presents novel methodologies to deal with communication channel imperfections. These tackle band-limited channel chaos communication, radio channels with fading, and the resistance of a special chaotic signal to multipath propagations. In addition, the book addresses topics related to engineering applications, such as optical communications, chaotic matched filters and circuit implementations, and microwave frequency-modulated differential chaos shift keying (FM-DCSK) systems. Insights for Both Theoretical and Experimental Researchers Combining theory and practice, this book offers a unique perspective on chaotic communication in the context of non-ideal conditions. Written for theoretical and experimental researchers, it tackles the practical issues faced in implementing chaos-based signals and systems in digital communications applications.

Download or read book Humanizing LIS Education and Practice written by Keren Dali and published by Routledge. This book was released on 2020-10-29 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanizing LIS Education and Practice: Diversity by Design demonstrates that diversity concerns are relevant to all and need to be approached in a systematic way. Developing the Diversity by Design concept articulated by Dali and Caidi in 2017, the book promotes the notion of the diversity mindset. Grouped into three parts, the chapters within this volume have been written by an international team of seasoned academics and practitioners who make diversity integral to their professional and scholarly activities. Building on the Diversity by Design approach, the book presents case studies with practice models for two primary audiences: LIS educators and LIS practitioners. Chapters cover a range of issues, including, but not limited to, academic promotion and tenure; the decolonization of LIS education; engaging Indigenous and multicultural communities; librarians’ professional development in diversity and social justice; and the decolonization of library access practices and policies. As a collection, the book illustrates a systems-thinking approach to fostering diversity and inclusion in LIS, integrating it by design into the LIS curriculum and professional practice. Calling on individuals, organizations, policymakers, and LIS educators to make diversity integral to their daily activities and curriculum, Humanizing LIS Education and Practice: Diversity by Design will be of interest to anyone engaged in research and professional practice in Library and Information Science.

Download or read book Advancing SMEs Toward E Commerce Policies for Sustainability written by Potluri, Rajasekhara Mouly and published by IGI Global. This book was released on 2022-12-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.