Download or read book Digital China Modern Chinese Consumers written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s millennials and young people from third tier cities are becoming China’s consumer powerhouses. However, there’s more to the country than people in their prime earning years and the obvious youth market. Chinese consumers are on everyone’s mind. Who are they? What do they want and need? How are they buying and how much are they spending? This indispensable guide is for anyone who wants to understand how people in China make their purchases and what leads them to make their purchasing decisions. Here’s an excerpt to give you a taste. China is one of the most dynamic and appealing markets in the world. With more than 500 million active online shoppers, China attracts brands and companies from all over the world. Multifunctional social media platforms, mobile payment apps, mini programs, non-stop shopping festivals, thousands of influencers (KOLs) promoting brands on their live streaming channels and instantly changing trends can overwhelm even experienced marketers, not to mention newcomers. Who should I target? How can I sell my product to them? These and many other questions occupy marketing departments around the world. In an attempt to stay on trend and increase brand awareness, many Western companies have already merged their e-commerce and social media efforts. But establishing a social media presence doesn’t guarantee success in China. How much do you know about recent trends in social media? We’ve created this mini-book to help marketers better understand ten key consumer profiles in 2019. You’ll also find out about hot trends on Chinese social media in the summer and fall of 2019. We’ll dive into case studies and information that will empower you to take action and make wise decisions when it comes to your marketing budget. Modern Chinese Consumers Consumption in China is expected to grow to 6.1 trillion USD by 2021. Although estimates have been tempered by recent tariff and trade disagreements, China’s standard of living is still expected to keep increasing and the country still has large segments of the population that are underserved. A large proportion of Chinese people live in smaller cities and rural areas. Reports indicate that over 50% of sales from the Luxury Pavilion in Alibaba’s Tmall are from customers who live outside Tier 1 and 2 cities. On top of this, by 2021, 70% of spending is expected to come from those in the 18-35 year age group, who are mostly China’s Millennials. Understanding the mindset and preferences of Chinese consumers is crucial to success in the China market. What are they really like? While old ideas and stereotypes may persist, the truth is Chinese consumers, especially those in top tier cities, are the most sophisticated and spoiled in the world. The China market is currently flooded with a wide variety of domestic and foreign brands offering a vast array of products. However, with increasing purchasing power, there’s still an eagerness for novelty and even more quality choices. This is why most Chinese consumers, especially those in first and second tier cities, prioritize product quality. They expect high calibre personalized products and services that are reasonably priced. They’re also accustomed to quick turnarounds so they want them fast. Having said that, it’s not realistic to describe all Chinese consumers as a whole. There are a variety of consumer types and markets within China and to understand Chinese consumers more deeply, we need to divide them into different consumer groups. Each of them has their own characteristics and purchasing preferences. Let’s take a dive into today’s most significant consumer groups. The 2018 book China’s Evolving Consumers: 8 Intimate Portraits, edited by Tom Nunlist, has a wealth of insights about modern Chinese consumers. This compilation has fascinating perspectives because in addition to research, some of the writers are insiders writing about their own experiences and those of their peers in a given demographic. We see this book as an important reference in this section along with our own observations and experience in the market. REVIEWS “Ashley understands the ecosystems of WeChat, Chinese social media and social commerce, Chinese consumers and Chinese New Retail at a level, and with a depth and breadth of knowledge, that places her among the elite thinkers and doers in Chinese Digital Commerce.” Michael Zakkour, Tompkins International “Ashley doesn’t only create content that’s incredibly interesting and valuable, but also shares her inspiration and spreads knowledge of the fast-changing, growing economy that Westerners need to adapt to when expanding into China.” Jia Song, China Enterprise Business Center

Download or read book Unlocking the World s Largest E market A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.

Download or read book New Retail Born in China Going Global written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Download or read book Digital China How To Win With Chinese Tourists written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2020-03-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Chinese tourists have become a mainstay in global tourism. The United Nations World Tourism Organisation shows the number of Chinese travellers going abroad climbed from 2.8 million in 1997 to about 73 million in 2018. This means that as of 2018, China was fourth in terms of international visits behind Germany, the United States and Britain. Would you like to attract more of these Chinese travellers to your location, shop or brand? Then this is the book for you. Find out who China’s outbound tourists are, where they’re travelling, what they’re purchasing and why. Here’s an excerpt to give you a taste. China has the world’s largest pool of tourists and in the past decade, Chinese tourism has seen outstanding growth. Now more than ever, Chinese people are travelling. With growth in the larger economy and an increase in disposable income, people are also spending more on travel and in their destination. According to data from the China National Tourism Administration (CNTA), in 2000 there were only 4.5 million outbound trips. In 2018, there were 149.72 million. Purchases while travelling accounted for 11% of per-capita spending in 2018, which is twice the level recorded in 2011. Changes in Chinese travellers’ behaviour have also been noted in recent years. They’re adapting more “Western” travel habits. Instead of just going sightseeing and shopping, they’re more willing to engage in in-depth experiences of local lifestyle and culture. Unique, tailor-made travel services are also a new trend. For example, some are moving from 5-star hotels to boutique hotels or Airbnb homestays and bespoke tours are becoming more popular. We’ve created this mini book for those in the tourism industry who want to understand Chinese outbound tourists and recent trends in order to attract them and provide the best service to them. If you’ve ever asked yourself “How can my business benefit from the increasing number of Chinese travellers?”, this book will answer that question. In the past 8 years, I’ve worked with over 300 brands helping them tap into China. Since 2016, I’ve been a speaker at over 90 events and run my signature Chinese social media masterclasses across Asia, Europe and the Middle East. You’re in safe hands. Modern Chinese Tourists: Who Are They and How are They Travelling? So, who’s coming to visit? Modern Chinese tourists aren’t one group and are changing and developing every year. Some traits cross demographic boundaries, like the fact that women make up 53% of Chinese tourists, while others don’t. And things are changing rapidly because of current events and trade tensions. Understanding the differences and preferences of these groups is crucial to attracting Chinese tourists and increasing the most important kind of marketing – word of mouth. Here’s some of the key information as things stand in November 2019. Millenials One of the most desired consumer groups among marketers all over the world is millennials and China is no different. Chinese millennials, born in the 80s and 90s and now between 20 and 39 years old, are hitting prime consumption age. Described as educated, open-minded and tech-savvy, they make up 31% of China’s total population, representing 415 million consumers. BCG estimates that by 2021, millennials will make up 46% of China’s urban population. They will experience increasing purchasing power and will gradually become the main consumers of products and services. In tourism, millennials play a vital role in shaping trends, as they represent 55% of all Chinese travellers and according to a Coresight Research survey they take an average of 2.3 trips per year. They tend to be more independent and have sophisticated demands. While other travel groups pay greater attention to climate, exchange rates and prices, millennials are ready to pay more and go farther in order to experience unique cultures, cuisine and greater shopping options. Some call it the “experience it all” approach and it’s expected that they’ll keep these habits and preferences as they age. This group is also more spontaneous and makes the largest number of last minute bookings. Usually their trips are inspired and encouraged by influencers on platforms such as WeChat, Weibo and Xiaohongshu. Millennial travellers are ready to spend a significant amount of their income on travel and on average spend more per day (US$ 346) than other groups (US$ 320). Millennials are also affecting their parents’ travel choices, especially when they travel in groups with older family members.” REVIEWS “Great and relevant content! Professional and knowledgeable speaker with contagious energy.” Michelle Ng, Harley-Davidson “Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them.” Coen Tan, Lead Trainer at Ministry of Influence

Download or read book China s Digital Economy Opportunities and Risks written by Ms.Longmei Zhang and published by International Monetary Fund. This book was released on 2019-01-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s digital economy has expanded rapidly in recent years. While average digitalization of the economy remains lower than in advanced economies, digitalization is already high in certain regions and sectors, in particular e-commerce and fintech, and costal regions. Such transformation has boosted productivity growth, with varying impact on employment across sectors. Going forward, digitalization will continue to reshape the Chinese economy by improving efficiency, softening though not reversing, the downward trend of potential growth as the economy matures. The government should play a vital role in maximizing the benefits of digitalization while minimizing related risks, such as potential labor disruption, privacy infringement, emerging oligopolies, and financial risks.

Download or read book Chinas Digital Presence in the Asia Pacific written by Michael Keane and published by Anthem Press. This book was released on 2020-12-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s Digital Presence in the Asia-Pacific explores China’s digital presence in the Asia-Pacific region. Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China’s commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media. It illustrates how these platforms are contributing to Chinese cultural influence, their perceived reputation and obstacles in the region while pursuing a combined approach of culture+, industry+, internet+, and platform+. In considering the multi-layered rise of the China argument, the book considers its growing technological status as an innovative nation through four policy approaches: culture+, industry+, Internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological knowhow from the region and adding to its cultural (and soft) power. The book focuses on six locations: Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. The authors analyse Beijing’s changing policies towards the governance of culture, Internet technologies and digital platforms, as well as examining consumer perceptions of China and Chinese products in the Asia-Pacific region. In using the + characterizations, the authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi and Meituan.

Download or read book Access to Justice for the Chinese Consumer written by Ling Zhou and published by Bloomsbury Publishing. This book was released on 2020-05-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.

Download or read book The Chinese Consumer Market written by Lei Tang and published by Elsevier. This book was released on 2009-04-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Download or read book China Catalyst written by David M. Holloman and published by John Wiley & Sons. This book was released on 2013-06-20 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

Download or read book China Made written by Karl Gerth and published by BRILL. This book was released on 2020-05-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."

Download or read book Digital China s Informal Circuits written by Elaine Jing Zhao and published by Routledge. This book was released on 2019-02-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: From open source cultures, piracy, to amateur media and on-demand labour, informal media activities are vibrant in circuits of cultural production, distribution, consumption and labour utilisation in China. They come in different sizes and shapes, involve multiple actors, often with transnational ties and tensions, and challenge polemic views. Why do these informal activities occur, and how do they evolve? What cultural and social consequences do they have? In what ways do they pose challenges to governance and provoke us to rethink the notion? This book engages with diverse forms of the informal and their equally diverse interactions with the formal in the broader context of the rise of digital platforms, the contingent and complicated state–market interactions, and evolving roles of users. The book provides a vivid and original account of how digital platforms navigate formal and informal boundaries at both operational and discursive levels; how enthusiastic fans, aspiring amateurs, 'ordinary' users and necessity-driven labourers become integral to the formal/informal interface; and how state and non-state actors intervene in governing the formal/informal dynamics. In doing so, the book opens up new insights into the ongoing digital transformation in China.

Download or read book China s New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.

Download or read book China s Digital Nationalism written by Florian Schneider and published by Oxford University Press. This book was released on 2018-08-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nationalism, in China as much as elsewhere, is today adopted, filtered, transformed, enhanced, and accelerated through digital networks. And as we have increasingly seen, nationalism in digital spheres interacts in complicated ways with nationalism "on the ground". If we are to understand the social and political complexities of the twenty-first century, we need to ask: what happens to nationalism when it goes digital? In China's Digital Nationalism, Florian Schneider explores the issue by looking at digital China first hand, exploring what search engines, online encyclopedias, websites, hyperlink networks, and social media can tell us about the way that different actors construct and manage a crucial topic in contemporary Chinese politics: the protracted historical relationship with neighbouring Japan. Using two cases, the infamous Nanjing Massacre of 1937 and the ongoing disputes over islands in the East China Sea, Schneider shows how various stakeholders in China construct networks and deploy power to shape nationalism for their own ends. These dynamics provide crucial lessons on how nation states adapt to the shifting terrain of the digital age and highlight how digital nationalism is today an emergent property of complex communication networks.

Download or read book The Chinese Digital Economy written by Ma Huateng and published by Springer Nature. This book was released on 2021-01-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book points out that “Internet” is the means, and the digital economy is the result. Therefore, the development of digital economy will inevitably have a profound impact on traditional enterprises and Internet enterprises and become the main way and new driving force for China's innovation and growth. The book starts with the concept of digital economy and reveals the current development of digital economy, how to improve the foundation of digital construction, and the strategies for accelerating digital transformation of various industries, the problems that need to be solved in the development of digital economy and the huge role it will play in promoting society. The book provides a clear blueprint for the government and enterprises to understand and formulate policies and development strategies in the era of digital economy.

Download or read book Blockchain Chicken Farm written by Xiaowei Wang and published by FSG Originals. This book was released on 2020-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Download or read book China Online written by Veronique Michel and published by Tuttle Publishing. This book was released on 2015-03-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into China's new internet subculture of tech-savvy, creative digital citizens with China Online! Using Baidu, China's version of Google, young Chinese internet users have invented their own form of digital language. With this book, you can get an insider's view of how the new generation of Chinese youth communicates in code. Author and translator Veronique Michel acts as your guide on a tour of the lifestyles of modern-day Internet groups, or "tribes," including: The "Moonlight" or "Starlight" Tribe The "Low Carbon Footprint" Tribe The "Ants" The "Corporate Insects" The "Diamond Bachelor" China Online describes a youth culture in transition--using humor and creativity to survive in a hugely competitive environment. Michel describes how users enjoy puns, mix languages, and use ingenious "talking numbers" to say more things with fewer keystrokes and characters. There is a great deal that lies under the surface. Learn the secret lingo used by over half a billion young people in China, and be in the know!